We shall know about the specifics and certain key factors that come into play when you want set a budget on per month basis instead of daily basis and how you can divide it effectively across the month. For a budget per month option you divide it across the month, or spend it until depleted. Let us understand in a greater depth.
In the previous post, we have checked when and how daily budget suits for who are going to make more frequent changes – for contingencies like increased demand during a time-bound promotional campaign. There are certain advantages of this as actual spend could be higher or lower than the daily limit, which you can then keep on changing.
Bear in mind the fact that your monthly spend won’t exceed the monthly budget limit, It’s a good option if there aren’t going to be too many changes to your budget. Here are a few aspects to keep in mind:
- You may opt for this option if you wish to make a rather tight budget stretch a whole month or if you are not in a position to monitor the account frequently. When you utilize this particular budget type, Microsoft adCenter will automatically adjust it as time goes on.
- This option also means that adCenter will estimate the number of impressions that can occur to divide your budget all through the month. This reduces the likelihood that it will be depleted before the month is over, and helps prevent a campaign from grinding to a halt automatically.
- For a more accurate budget division across the month, your ads might not be pushed for each and every search query. The ads get discreetly spread out across the month. Your campaign’s adjusted daily budget is roughly calculated by dividing the monthly balance by the remaining number of days in that month.
- If your campaign’s adjusted budget limit is met, all ad groups in it are paused at about 105% of the day’s budget. Ads in the campaign won’t appear till the next day. Such adjustments are part of an exercise to divide your monthly budget more evenly. This means your ads may not be run on all search results pages, or only a few times in the day. Your campaign might be stopped if the budget is set too low for the traffic flow your keywords are creating.
- It also compensates for days on which ads are intentionally paused. For instance, if you’ve ads set to be shown only on weekdays, the feature will recognize the paused days to spend at a higher rate to make up for those days. If you’ve set incremental bids for certain days or geographical locations, the actual spend for your campaign could be less than the estimates displayed on the Pricing page.
- When you choose ‘Spend budget until depleted’ option, adCenter won’t adjust it, or won’t even set any daily cap. Choose this particular option if you are looking to maximize impressions and are monitoring a campaign all through the month.
- Microsoft Advertising adCenter won’t prorate your budget. For instance, if a budget is set up for $1,000 halfway through the month, your campaign carries on until spending for the month will reach $1,000. If you are keen to continue your ads in spite of budget constraints, you may increase your campaign budget amount for the month.