eBrandz Blog

How to set up goals based on your site objectives?

One issue that anxious site owners and webmasters often face is getting relevant insights about Google Analytics data. They all have created an Analytics account, but look merely at page views or the total number of visitors that they draw. This is not a correct approach, when it comes to leveraging the potential of this powerful free Web Analytics tool to know more about their users. The in-depth data dug out from it can definitely help better target the prospect for enhanced conversions. That is what we shall try to check in this particular post:

Let me share some handy Google Analytics usage ideas you can bring into play for your business site. Firstly, if you do not use the Analytics latest version, login into the account; click ‘New Version’ link at he top right corner. This will ensure you are using the latest interface and enhanced features for optimizing the tool.

Though it’s quite a straightforward and simple process, this is an aspect often neglected by many webmasters. Once you install tracking code on your site, you need to focus on ‘setup goals’ element. The goals that you setup for your site act as the cornerstone of your analysis since every other aspect will gravitate around your core goals and ultimately conversion rates, beneficial for your business.

Basic of goal setting

If you’re wondering what kind of goals you should setup, start by working out the basic purpose or idea behind your site. Ask yourself whether you are seeing it as an eCommerce platform, is it a blogging avenue to generate revenue from ads, or you want to sell some sort of services? Once you define the main purpose, you can setup goals for your site.

Here are a few practical concepts related to setup goals:

  • Engaged visitors: Those spending more than a minute or longer period of time on your site can be termed as engaged visitors.
  • Curious readers: Visitors who check two or more pages on the site.
  • Calls to action: Use event tracking in order to pinpoint calls to action.
  • Best performing ads: Employ event tracking for measuring best performing ads
  • Subscriptions: Check how the site users, subscribing to your list, behave
  • Actual purchases: If you are selling eBooks or online courses, you can get deeper insights about your prospects.
  • Last but not the least, enable eCommerce tracking to gauge the conversion rates.

Parameters to be followed for goals setup

Later, these goals together will help you get a grasp of conversion rate percentage and draw more insights on the key traffic triggers and sources, which direct you target visitors, the keywords that attract your customers, where they are from, pages that your visitors tend to use the most for signing up for newsletters.

Of course, you must bear in mind the fact that each site is unique in nature. Accordingly, your goals will change. The actual contours of a campaign can be fine tuned only after a proper review, having allowed it to be run for a fair amount of time before arriving at a definite  conclusion about its effectiveness.