While resorting to digital media in order to mobilize marketing initiatives, companies irrespective of size and domains resort to an array of powerful channels. In this context, social media is a must for marketers. Often they fail to grasp the true potential of networking channels from the point of view of customer engagement and constant communications.
A Practical approach based on a fair understanding and expert advice has now become imperative. Also by ensuring constant monitoring of your social media interactions, you can definitely get the desired results. Channels like Facebook, YouTube and Twitter are among the most vital avenues for reaching out to your target audience, initiate business networking and ensure direct, customized communication.
Apart from many popular social sites, there are niche networking platforms like LinkedIn that can be effectively utilized for purpose of circulating relevant product/ service campaigns and two-way interaction with the prospects. Social media is democratic and does not face any geographical barriers, having transformed into a powerful ‘tool’ for marketing & sales functions.
However, it is important to be consistent when it comes to employing social media, and monitoring its usage by marketers. This is because a marketing campaign will help generate a much-desired initial ‘pop’ in curious customers’ participation, the euphoria can die down in no time if they fail to see value in it. Obviously, their attention span is getting short owing to various distractions caused by a flurry of marketing messages. Finicky users are turning more selective while picking the brand message they choose to engage with in today’s competitive environment. This has made the scenario more challenging for marketers.
Hence, identifying influencers and lead generation with social media is a more complex task than it may seem. And this is where social media marketing experts come into play. They suggest ideas to meaningfully engage customers and to hold their fickle attention by studying how they tend to engage with a marketing message, cutting across class, gender, region and behavior patterns.
Constant customer feedback serves as a useful resource to effect improvements in products and services provides marketers are willing to hear out justified concerns of opinion makers and influencers. The key is to pinpoint them and act on their suggestions. By not being reciprocating their concerns, your business runs a risk of antagonizing the most vocal customers, who are likely to create bad publicity. The negative viral effect can be difficult to contain as several top brands have discovered hence it is advisable to act in time.
Also, such conversations on social media often reveal loopholes in your products and services apart from generating new ideas. A proactive approach can thus do wonders to manage online reputation. In other words, word of mouth on social media is a vital mode of brand marketing that can make or mar your business prospects. It all depends on your ability to leverage the power of such site and platforms based on requisite study and background work that will allow you to unearth new opportunities.
