Question and Answer sites serve as a great way of establishing rapport with your prospects. A majority of these tend to tie back the information to its providers and retain it through a revision history. The Q&A site pages tend to rank well in most organic search results, especially those efficiently on-page optimized for the primary keywords. Such sites and pages are well responded to or engaged by visitors. In turn, they get continuously updated, fetching more traffic and a higher search rank.
Specific questions score over generic keywords
SEO analysts point to the rising dominance of question quarries compared to that of generic primary keywords, reflecting in higher traffic to both ‘how to’ and QA sites. In fact, more and more online users now prefer to ‘Google’ specific questions than simply keywords. This indicates a gradual but distinct change in search patterns and Web search psychology.
Q&A sites such as Stackoverflow, Quora, AskBot, OSQA, etc add depth and diversity to the overall search experience. They are more dynamic and user friendly because relevant content gets regularly refreshed on them thanks to self-initiated user participation. Their democratic nature makes these sites quite popular with the people sharing similar interests. They can share ideas and thoughts marked by domain-specific categories with other like-minded users. So you have a ready-to-tap user base.
Local Q&A and customer service
The growing popularity of mainstream Q&A sites such as Aardvark and Quora has lead to a crop of new fledgling services that specialize in local Q&A. Primarily focused on smartphone and tablet users, an array of services including Localmind, Crowdbeacon and Loqly combine LBS and Q&A format. They make it simpler to look up local venues and ask questions. As people increasingly rely on mobile devices to get real-time information, the local Q&A services are only going to get more popular.
So before going out to dinner, one can ask ‘what’s the wait for dinner?’ and receive feedback from those already there. Similarly, a business traveler can seek local recommendations, to gain from the inputs of a local audience. Obviously, user engagement holds the key. For instance, a person could request a salon service and the business quickest to respond or offer a good deal would probably get the final nod. In essence,
How to tap business opportunity?
Looking for opportunities provided by such platforms, to give real-time customer service will help brands win over prospects with instant outreach and quality services. Using your real names and image on a Q&A site along with a bio detailing your skills and achievements will convince someone reading your answers about your domain expertise, perspective and the service/product offerings. As the word helps and more users turn to your, it will only enhance your reputation, and establish your brand as an industry leader.
Local businesses that will be able to better leverage local Q&A are likely to succeed in this space. By offering accurate information and connecting with customers in real-time will keep them ahead of the competition.
