There are many tried & tested ways of organically building traction, generating awareness over time and achieving value for your business. The core of your blogging activity is to make sure that is remains on point and primed for success. It takes precise domain expertise, proper market research, updated information and a genuinely user-friendly approach to make a blog work.
Focus on producing quality content
As stated above, there is no easy way to build loyalty and a sense of immediacy with readers. Instead of resorting to flashy marketing gimmicks, you rather need to focus on producing quality content that is unique and original. Spend time on creating excellent, informative and updated pieces in a standardized format. Ideally, balance both brand proposition and your own individual personality as a writer.
Create a unique blog module
If you just build it, users will automatically come in, is not how blogging platforms work. Nothing happens by default with blogs and business sites. Look to create a unique blog module that people can easily identify with, to blend company insights and broader industry trends.
Use industry or domain specific keywords
Search engine optimization (SEO) is another crucial aspect. Sprinkle your blog with industry or domain specific keywords and phrases. The technique is critical to make a business blog search engine friendly so that Google SERS (Search Engine Result Spiders) can locate and rank it. A higher search engine rank is bound to draw attention of your target audience when they happen to search for specific information related to your industry or domain specific keywords.
Align online visibility to ethical SEO techniques
A higher ranking on top search engine will invariably result in a competitive advantage through domain-specific keywords. This will help your business blog generate requisite traffic. Online visibility is invariably linked to successful and ethical implementation of SEO. The process generally involves aspects like On-page Optimization (keyword research, title tag/ robots.txt optimization, W3c validation, Header Tag/ image & hyperlink optimization, pagerank sculpting); local search site optimization; link development; regular statistics/ performance reports and customer support.
Leverage popular social networking platforms
Make clever use of social networking platforms to share relevant posts wherever possible. When you post something new, make it a point to share it with each person concerned in your network or community. Never ever underestimate the reach and power of those in your social network. They may just be the marketing vehicles to become your brand ambassadors.
Do not neglect Social Media Optimization
Social Media Optimization (Web 2.0 strategy) is another key component. With help of experts, you can leverage the various popular social networking platforms such as MySpace, Twitter, YouTube and Facebook to successfully market your business blog.
There are certain intricacies of SMO that you need to grasp, which we shall consider in the next post.