Google recently (last month) made some changes to its AdWords platform by including The Dynamic Structured Snippets, which randomly transforms your texts into ads. But it garnered a mix response from industry sources and experts. This is an inspired move not only to improve upon its AdWords services but also to check Facebook’s growing numbers of advertisers. Coming back to the news, Google last month confirmed this new development through a statement
“Over the past few months, many of you have been seeing tremendous success with dynamic structured snippets. And we’ve heard that you sometimes want to customize the information that shows in this format. That’s why today, we’re starting to roll out structured snippet extensions: advertiser-provided structured information that shows with your text ads.”
With the inclusion of this new feature, the list rounds up to seven options, which are available to the advertisers as below
This lets the advertisers to choose and customize from its segments of products and services under the Header section. Listed below are the names of some of the headers that are currently available.
- Amenities
- Brands
- Courses
- Degree programs
- Destinations
- Featured hotels
- Insurance coverage
- Neighborhoods
- Service catalog
- Shows
- Styles
- Types
With the above pre-defined headers, Google is targeting an elite group of advertisers.
With the addition of new dynamic structured snippets, Google is trying to kill two birds with one stone. By focusing more on features and benefits in its Ad design, it’s trying to lure more advertisers to sign up with Google and at the same time stop Facebook from running away with the elite bunch of advertisers.
As a PPC professional, you may find this new development quite interesting but if you are looking for other avenues To Sort Out Your Next PPC Campaign, check out our Pay Per Click Packages. Alternatively, you can email sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for assistance.
