Video marketing has become a major area of activity for marketers. Online video sites and content platforms derive a significant amount of traffic on the Web, making them a major hub of advertising and brand promotion. The marketing experts are constantly working on different ways and means for optimizing the intrinsic ability of videos. Apart from creating a quality content, it is also important to ensure that the content helps you access and attract your target audience.
This is where video SEO techniques come into play. The quick tips below will help you in the process of video content optimization for search engines.
In the previous blog, we’ve already checked a few basic ideas for your video content SEO. Just to reiterate, some of the important aspect discussed are: embedding keywords into title and encouraging quality content sharing. What else does it take to ensure great video SEO? Here’s your quick checklist:
Relevant, informative and unique videos
More than anything else the quality of your videos is of prime importance. If they are substandard, they will fail to click no matter what efforts you take to optimize them.
Create video content, which is relevant and gripping, or basically has something to do with your business domain. It should elaborate about your product or service. This will allow users to identify with your brand.
Watch the length to avoid boredom
Experts usually recommend that you video should be short, precise, and to the point. Most users tend to get tired of those (videos) stretching beyond 3 to 5 minutes.
Racy and snappy content will keep the audience engaged. If your video is longer in duration, something you cannot avoid, break it up into smaller bits and tag those accordingly to avoid boredom. In this way, the chances of more users watching your live visual content will definitely increase.
A video sitemap on your site
For video content hosted on your site, employ a video sitemap on your site. This helps filter Web page rank and also direct leading search engines where to index your video.
Make use of relevant keywords right within the anchor text of each link to the videos featured in your video sitemap. Optimize your URLs for them to comprise requisite information about the video. Ensure there’s only one video per UR.
Surrounding supportive textual content
In order to get your video content ranked higher, you will need to provide search engines with relevant textual content for indexing and ranking purpose.
It is advisable to surround the video content with apt textual content (on-page) and related links, information etc. A great way to attain this is to adding a text transcript or relevant external captions as text you publish on the Web page with the video.
In the next post I shall unveil a few more practical ideas for successful video SEO.
