Reputation management is much more than simply erasing unwanted piece of information online. It’s always dealing with the delicate human aspect and understanding the mindset of your prospects. Your way of dealing with them and apart from the quality of your products and services is vital in building the credibility of your business.
Here are some effective steps for the purpose of managing your online reputation effectively
1. Publish useful and user-friendly information
If you cannot manage to remove allegations and defamatory text from a site, you won’t probably be able to ‘hide’ it from search results. Instead, try and reduce its impact by taking proactive measures to publish useful, positive and user-friendly information about your business.
2. Sustained SEO efforts
Through sustained SEO efforts, ensure that it gets pushed up in the relevant search results. Profiles on popular social networks acts as potent channels for this purpose. Content and text from these sites often prove to be very useful from SEO perspective along with content on your site and updates on your personal blog.
3. Valuable and relevant content
To counter criticism – justified or unjustified – A favorable piece of information can be posted by you as well on the site or your Facebook/Twitter account to shore up your image. In other words, to push down undesirable content in search, create valuable and relevant content, which will force the negative links down Google. You may respond and counter negative product reviews, for instance.
4. Leverage social networking sites
Leverage the reach and power of popular social networking sites as well as niche platforms to propagate your message. Do not push spammy marketing messages but look to strike a chord and build a rapport with the business community. Managing the flow of content iv very important.
5. Create a suitable identity hub
Why not create a suitable identity hub. It’s a good strategy to build a positive online presence. Making a hub, which links to your business updates, will shore up your brand on the top search engines, and improve your brand image. Claim your unique domain name.
Include the search term (your or you brand name, in this case) in the webpage URL for informing Google and other search engines about the page contents. Assert to search spiders the fact that the page is about you by mentioning yourself. Attain this by frequently using your name in tabs, headers and other areas of the page.
6. Quality link building
Link to your dynamic content, as search engines like Google consider each link to a site a vote of affirmation for it. Of course, the origin of these links is also very critical. The more reputable and credible a resource, higher the rating t will enjoy. A vote from one good site is preferable to several substandard sites that you might have just linked.