Tag Archives: google network

How to ensure that your ad is targeted to the right audience?

One important advantage of Google AdWords is that your budget parameters will define the maximum limit for your average daily spend – spread over a period of one month by modifying it as frequently as you wish. Keep in mind the fact that the ads, which are clear, compelling and specific, will more convince online users to click them so that they buy your products and services. Continue reading

Importance of keyword relevancy and tips to ensure it

A crucial aspect of a successful Google AdWords account is the relevancy of ads, key terms and site. A measurement known as Quality Score is used by Google to encourage quality ads. The idea is to enhance ad performance and maintain cost efficiency.  Let us try to follow what relevancy means and to what extent it matters for keywords. Continue reading