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Tag Archives: listing

GOOGLE ROLLS-OUT MORE POPULAR “GOOGLE MAPS” INSTALLATION FOR iOS USERS

maps

Seems like Google is slowly but surely giving up its monogamous trait of competing with everyone. That’s the reason why even after its recent spat with Apple computers, it’s finally waking up to serve iOS users’ needs. Not just that, it recently pushed the next installation of iOS Maps to update its features which are more in line with its compatriot Android. The new update includes features such as offline maps & navigation, busiest store hours and gas prices.

While there are have been other useful mobile apps in the past that offered to show current gas prices, this recent update by Google adds more to your convenience and utility levels. It allows consumers to not only locate the nearest gas service station, but it also matches prices of various gas service providers in your area.

Another useful add-on that comes with the recent iOS Map update is the busiest store traffic hours, which previously supported only the Android version. The company fetches this data through random Google users who have opted to share their location data.

Amongst the three recent updates, Google offline maps & navigation is the most significant one. This pre-announced feature was rolled out last month on first preferential basis to android users and now finds its way to the iOS users as well.

The iOS Google Map users will now be able to download their desired map areas for offline access. This includes every relevant information along with turn-by-turn navigation based on the desired map content (including contact information, ratings and business hours) for a particular location. Let’s see what Google has to say about these recent map inclusions.

“You can download an area by searching for a city, county or country, for instance, and tapping “Download” on the resulting place sheet, or by going to “Offline Areas” in the Google Maps menu and tapping on the “+” button. Once downloaded, Google Maps will move into offline mode automatically when it recognizes you’re in a location with spotty service or no connectivity at all. When a connection is found, it will switch back online so you can easily access the full version of Maps, including live traffic conditions for your current route.”

Having said that, Google has pushed down these iOS Map updates amidst reports that Maps on the iOS platform are viewed 3 times more than Google Maps and that Apple have been getting more than 5 billion map-related requests on a weekly basis from its iOS users.

For more information, email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).

WONDER WHY YOUR LOCAL LISTING ISN’T RANKING? THIS MIGHT BE THE REASON

local-listing

The most commonly made mistakes by sites in Local SEO.

Most of the websites lost their Google ranking when the latest SEO algorithms were introduced by Google. The algorithm Pigeon did most damage to those making the same kind of mistake. And the reasons for your stagnant or depleted ranking could have been a replication. Now, if we browse through the possible reasons, they could range from spammy websites to thin content, incorrect keywords, missing content, misused tags or extremely wide local net casting.

Content should be evident and should lean over the keywords in order to help the viewers. If it goes about the other way around, search engines are going to skip right over you. Meaningful content is what Google truly focus upon, and not keywords. Also, if you try to target an audience outside your locality, you’d surely miss out on searches with your locality. Ultimately, the only two things that’d ascend rankings are improvised websites and its legitimate usefulness towards a real person.

To improve your local rankings, first improve your site.

Making your website genuinely useful to real people is the only simple rule to gain higher ranks in Google’s local algorithm. And here’s how you should implement it.

Content that’s put up should always be engaging and the website should be improvised. In this manner 90% of the questions can be answered since more viewers would be lured in. In this process, avoid using spam keywords, but use title tags well. Also, your website should be an eye-candy in terms of graphics.

You could also ask customers a few questions that’d bring about a few ideas on improving your site. You could probably perform this via a survey and put their thoughts to use while improvising on your site.

Otherwise, you could peep into your competitor’s website to snap up a few clever concepts. Geo-tagging or naming is also a fine way to have heads turning your way. Usage of Schema Mark-up is also a good idea.

Also, your business will be left buried deep if not scouted on online platforms by customers, be it on desktop or mobile phones.

If you come on shore, features like logos, branding, business description and NAP (name, address, phone number) play an important role in local search. Another point to be noted is incorrect listings that you should avoid. Your site should only showcase what you actually do and not what search engines and unclaimed listings think you do. The aftermath of incorrect listings bring about the essence of negativity which would hinder ascension of your ranking, only leading to decline.

You can also request a FREE Analysis of your website highlighting major local, on-site, offsite and social metrics. Alternatively, you can email sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for help.