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Tag Archives: PPC engines are Yahoo! Search Marketing

Crucial aspects that play a role in effective PPC

Pay Per Click or PPC ads are snappy sentences of limited characters that pack a punch and attract the Internet users. Among the major PPC engines are Yahoo! Search Marketing, Microsoft adCenter, and Google Adwords. The method is as follows: Advertisers bid on keyword phrases, which they feel are relevant to their market or target audience, and pay the host when any of these is clicked. Blog sites usually charge a fixed amount per click instead of following a bidding system. Continue reading