Tag Archives: target audience

Consider business domain and target audience requirements for your ad campaign set-up

There is always further scope for improvement in a PPC campaign. And the best possible way of checking of what exactly is working and what probably isn’t is to test the effectiveness of PPC campaigns, respective ad groups, ad text and site landing pages on a frequently basis. Continue reading

Expand your reach through the Display Network

The Google Display Network can help efficiently access users across the web world. It allows you to drive conversions. You may select from varied formats like text, image, and video for the purpose of communicating your message. You can thus expand your reach. The way you achieve your end goal is not that complex. Continue reading