Tag Archives: Yahoo


What started-out as an ambitious attempt by Yahoo to spur innovation and disrupt the search market scenario is now on the verge of a closure. Launched back in July, 2008, Yahoo’s Build your own search platform – BOSS was conceived with an idea to provide a Google like search alternative to the users. But owing to the low popularity rate amongst the users the service will officially cease to exist by March end, this year.

The main motive behind conceiving Boss was to help developers as well as non-developers, in their pursuit of building a simple search platform through their search tools. In order to build their own search platform, users could leverage BOSS APIs and developers’ tools to go along with the easy to use web interfaces.

BOSS was initially powered by Yahoo searches, the reins of which then went to Microsoft. Microsoft went ahead and moved some of the features to its index and added a fee structure as per the number of searches. This will now cease to exist around end of March.

Let’s see what boss.yahoo.com or the BOSS API page reads about this abrupt ending of the ambitious project.

“At Yahoo, we’re always looking for ways to streamline and simplify products for our customers. With this focus in mind, we will discontinue the BOSS JSON Search API on March 31, 2016.

Access to the BOSS APIs will continue until March 31, 2016. Moving forward, customers leveraging the BOSS JSON Search API can instead use YPA, a Javascript Solution that provides algorithmic web results with search ads for publishers who manage their own search engine results pages (SERPs). Click here to apply or learn more about YPA, or if you are working with a Yahoo Partner Manager, they can help you explore your options.

If you have any questions regarding BOSS please visit our FAQs page here or you may click here to get in touch.”

After hearing this news, it seems like someone just said Yahoooooo..…! Well, let’s “Google” it, since your guess is as good as mine. I hope you get the message.

For more info, write to us at sales@ebrandz.com.



With an estimated $950 million at stake, last Saturday was easily one of the rarest as it witnessed millions of Americans waiting anxiously for the declaration of the winner of one of the biggest Powerball lotteries drawn in the history of US. People swarmed search engine domains to possibly get a look at the winning entry, as the online search activity touched a new high.

Millions of Americans got themselves hooked onto various search engines such as Google, Bing, Yahoo, Ask.com, Facebook and Twitter to know if they had the winning entry or not. This resulted in Google Trends showing a huge upward curve in terms of searches, particularly for the term “Powerball”. But did these searches really help them in finding out who the lucky winner was? Let’s see what it was like.



Three hours into Google searching but it didn’t reveal any answers. Instead, it showed Google News Onebox and the Twitter carousel showing tweets that had the term “Powerball”.


When analyzing Google’s SERPs, the first entry showed ABC News headline that appeared to be cut-off before the winning number could show up. If that snippet would have been a bit longer then we could have said that Google did show the winning numbers. If you scroll down and click the Powerball web link, then the snippet does have the winning numbers. Overall, we can say that Google did show the winning numbers on page one of its search results.


In comparison to Google, Bing searches didn’t include an answer box to display the winning numbers. But like in Google searches, you’ll be able to find the winning numbers on page one of the search result snippets just below the fold. Above the fold, Bing displays the Powerball web link along with its News result pack.


While Google and Bing got it wrong with respect to the placement of the winning numbers, Yahoo and Ask.com surprisingly were right on the button. Here’s how.


Yahoo search did show the winning numbers right at the top of page one of the search results. Since the estimated jackpot figure kept changing throughout the day, we can ignore Yahoo’s fault on that count.



Alongside Yahoo searches, Ask.com came out with a result showing the winning numbers of Powerball. Besides that, DuckDuckGo showed pure organic results sans any links and they were even less helpful than Google and Bing.


Social Media sites did well in comparison

Surprisingly, where many top search engines failed to do the needful, social media sites like Facebook and Twitter were quite handy in revealing the winning entry. Here’s how.


The no.1 ranked Social Media site listed Powerball as one of the top trending stories. The trending box didn’t reveal the winning numbers but hovering on the Powerball link did open a window with the winning numbers inscribed inside along with a longer description.


The process here may not be as convenient as other search engines like Yahoo or Ask.com, but it also didn’t require any scrolling or clicking as such.


Like Facebook, Powerball was one of the top trending stories on Twitter. And when the term Powerball was searched across its search domain, it revealed a tweet that included what we were after i.e. the winning numbers.


When the term Powerball was searched for again, after an interval of 30 mins., the winning numbers tweet was replaced by some other tweets that didn’t contain the winning numbers. But initial Twitter searches did show the winning numbers; especially when it was one of the hot subjects.


Still searching on Google & Bing

Google and Bing domains were searched again but they served the same results sans winning numbers. Of the two, Google search did come up with the right answer by displaying five of the winning numbers in its snippets, as seen below.


This somehow spoils the credibility of both Google and Bing search engines, who are ranked as the top two search engines of the virtual world.

For more info, write to us at sales@ebrandz.com.



In an effort to expand its reach among the small business owners, Yahoo is outsourcing its small business listing management to the global Digital Location Management (DLM) solutions provider Yext. Yahoo, last week, notified this to its customers through an email notification stating below –

“Yahoo is thrilled to announce that we have partnered with Yext to manage your Local Basic Listing moving forward. Some of the benefits you can expect to see from this partnership include more options to publish your listing across multiple publisher sites and an updated dashboard to manage your listing.

You do not need to do anything at this time. Yext will be making a new dashboard available for you in November and they will notify you by email when your dashboard is available. In order to seamlessly complete the transition of your Local Basic Listing, once your dashboard is ready, you will need to verify your business information and create a new account and password with Yext. If you do not set up your new Yext account within 30 days of notification from Yext, your listing may be changed to an unclaimed status. You can always return at a later date to claim your listing again.

If you have an existing edit to your Local Basic Listing that has not yet been approved by Yahoo, it will be reviewed by Yext and submitted to Yahoo if approved.

If you would like to upgrade to a Yext PowerListings Package and have the ability to immediately begin managing your data on over 50 sites including Yahoo, sign up here: http://www.yext.com/pl/yahoo-claims/index.html.”

The 2006 born New York based digital location management company Yext, will now manage local business listings for Yahoo’s free and paid clients through Yext’s Power listing data syndication platform.

In the process, it followed the footsteps of MapQuest, and joined the ranks of Facebook, Foursquare, Bing, Apple Yelp, etc. to name a few. Barring some Yahoo options, the entire small business local listings will now be managed by Yext.

As small business owner, it’s big news for you. Though as a free advertiser, if you’re not entirely satisfied with your existing services then you’ll have an option to upgrade to paid Yext services or else contact us to help you out. You can also request a FREE Analysis of your website highlighting major local, on-site, offsite and social metrics. Alternatively, you can email sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for help.

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