eBrandz Blog


What started-out as an ambitious attempt by Yahoo to spur innovation and disrupt the search market scenario is now on the verge of a closure. Launched back in July, 2008, Yahoo’s Build your own search platform – BOSS was conceived with an idea to provide a Google like search alternative to the users. But owing to the low popularity rate amongst the users the service will officially cease to exist by March end, this year.

The main motive behind conceiving Boss was to help developers as well as non-developers, in their pursuit of building a simple search platform through their search tools. In order to build their own search platform, users could leverage BOSS APIs and developers’ tools to go along with the easy to use web interfaces.

BOSS was initially powered by Yahoo searches, the reins of which then went to Microsoft. Microsoft went ahead and moved some of the features to its index and added a fee structure as per the number of searches. This will now cease to exist around end of March.

Let’s see what boss.yahoo.com or the BOSS API page reads about this abrupt ending of the ambitious project.

“At Yahoo, we’re always looking for ways to streamline and simplify products for our customers. With this focus in mind, we will discontinue the BOSS JSON Search API on March 31, 2016.

Access to the BOSS APIs will continue until March 31, 2016. Moving forward, customers leveraging the BOSS JSON Search API can instead use YPA, a Javascript Solution that provides algorithmic web results with search ads for publishers who manage their own search engine results pages (SERPs). Click here to apply or learn more about YPA, or if you are working with a Yahoo Partner Manager, they can help you explore your options.

If you have any questions regarding BOSS please visit our FAQs page here or you may click here to get in touch.”

After hearing this news, it seems like someone just said Yahoooooo..…! Well, let’s “Google” it, since your guess is as good as mine. I hope you get the message.

For more info, write to us at sales@ebrandz.com.