The text of your ad will determine the success of any search-driven campaign to a large extent. Its content is a crucial factor to attract your customers and engage them. By having a quick look at the copy, they mostly make their minds whether to pay a visit to your website or simply skip it altogether.

As we’ve grasped in the previous post, it is vital to make simple, albeit catchy ads. This is something, which may be sound very obvious, but that’s exactly what most site owners are not able to manage with their campaigns.

Here are some quick ideas to help you enhance visibility and performance of your ad.

• First and foremost, use clear and well-written text in your ad that underlines the factors which set your products or services apart from those of your immediate competitors. Focus on such key differentiating points. Underline the unique features or promotional offers.
• A successful campaign revolves around enticing ads that will allow your offerings to be noticed by your target audience. In other words, it is very important that your ad is successfully able to capture and sustain their attention. The uniqueness of your ads, to begin with, will allow your E-Commerce site to stand apart in the highly crowded online space.
• Next, your ad text should include one of your key phrases and terms, ideally the best performing ones in your ad group. The title of your ad text must also feature a domain specific keyword, in particular. When a user will type that word and notice your ad, the relevant keyword phrase will be displayed within your ad on the search engine in bold font. This will allow you to draw Google users’ attention who will click it if they find that it relates to their specific search.
• Equally important is to select the best destination URL. For this, do a quick review of the site you are advertising. Find the specific page having the information or product/service denoted in your ad.
• And if users fail to find what’s promised once they visit your website, they are more often than not going to leave it. Make sure that any promotions and products denoted in your ad are prominently visible on the landing page itself.
• Orient yourself about the optimum usage of AdWords to grasp how to structure online campaigns, manage your keyword search and create effective ads.Ensure that you follow AdWords’ usage policies, when you are optimizing your URLs or ad text. Your ad will get resubmitted for review whenever you make and save changes to it. This might result in your ad not being visible for a brief period for the purpose of review, but there is no reason to worry since it’s just a temporary blink, as the ad will resurface for the users to see it.