If you are keen to increase online leads and business from your site, the analysis techniques along with best practice approaches are of prime importance. It is important to make your online campaigns more effective and more precise through routing users to the most relevant pages for generating higher sales.
Optimizing your viral marketing campaigns
In other words, simply owning a Facebook, Twitter or Myspace account doesn’t mean you are guaranteed of best optimizing your viral marketing campaigns. Path analysis coupled with micro-conversion analysis is useful for both new and established sites to grasp how visitors navigate and use the site.
The tests and their findings offer valuable insights into certain critical drop off points or zones in the much-critical conversion path. As we have grasped in one of our previous posts, for improving the conversion rates of specific pages or your business site as a whole, it is vital to choose the right type and mode of experiment, at the outset. We shall consider a few key aspects to grasp what test is suited for your purpose so as to take an informed decision before you go ahead with testing.
Advanced configuration/ customization of reports
Though many small size web-based companies now employ Google Analytics to track online performance, its usage is not properly configured to customize reports to a particular domain and fully utilize its capabilities. This is possible by ensuring advanced configuration/ customization of reports irrespective of the tool you are using.
Another critical area is reviewing and improving the quality of the various types of visitor source like referrals from social media, SEO, Pay Per Click, email marketing etc. This is the prerequisite to attaining campaign and page design enhancements in order to attain successful site conversion optimization.
Seek help of a specialist
Optimizing your website by seeking a solid Google Analytics support and solution will allow you to improve your tracking, apart from enhancing site/ campaign efficiency to maximize the returns from your digital marketing spend. However, setting up Google Analytics for the purpose of measuring, tracking and optimizing your business site and various Web-based campaigns demand skill and a proven track record of creative problem solving in order to deliver a holistic solution.
Also, doing the conversion tracking tests on your own sans requisite background work and research won’t yield the desired results. Ultimately your business will suffer. We recommend that you seek help of a specialist for the purpose instead of trying to execute the job in-house without proper guidance and advice.
You need an experience specialist in the domain of Google Analytics services including account setup, optimization and the key technical considerations as well as training and consulting.
