Google just announced that it has launched CPC model for it’s Site targeting campaign. It even renamed their model from “Site Targeting” to...
Archive - 2007
I just received invitation from Google to try out Google TV ads. Anybody interested in Google TV ads can apply for beta test here. Below are few...
As part of the advisory board of Search Camp, I was asked by the organizers to interact with Press. The actual meeting was quite informal and was...
The Knowledge foundation India (a non profit organization) has to be congratulated for organizing a very successful Search Camp event. It’s really...
During lunchtime of the Search Camp event in Chennai, I met Alok and Vivaik from Google. Two very unassuming guys who turned out to be Search Quality...
Yes, it’s that time around a year when we organize our annual function. eBrandz was launched in 2003 and therefore we would be completing our 4...
Few days ago Google AdWords, extended their Pay Per Action pricing model to include more advertisers. In March they introduced Pay Per Action model...
Our Pay Per Click team had a brainstorming session in which we were thinking of reasons why sometimes one cannot see ads on Google.com. We tried to...
In more Detail – Quality Score, Quality Index and more Complex Systems
Few years back managing Pay per click engines wasn’t so difficult. There were less players but bidding system wasn’t so complicated...
Yes, it’s been a very long time since we have posted anything. For the past two months there has been lots of acquisitions especially by Google...
Inside Adwords recently posted about the new Pay Per Action model for it’s Adwords advertisers. They are calling advertisers to participate in...