Allow your brand to take flight on Twitter thanks to an enhanced profile page, proclaims Twitter about its new launch. The popular networking site has just unveiled a fresh  version, which will make it easier to find out what’s new happening now. The redesign includes enhanced ‘brand pages’ for a handful of established brands, some of which have already resorted to Facebook for drawing potential customers. Twitter has now joined the race vigorously to capture their imagination. Read the rest of this entry »

It’s no surprise that question and answer platforms have fast gained in popularity. Marketers now view them as a great branding tool for their obvious benefits including their reach and cost effectiveness. They can also be a very handy for the purpose of link building and more effective SEO. Read the rest of this entry »

Location, activity and time are a powerful combination, however, many companies, in a rush to seize a toehold in the exploding mobile market, mistakenly focus on the technology instead of the people using it. An apt combination of location, activity and time can be really powerful, but many corporate entities, in a haste to grab a foothold in the fast-expanding mobile market, tend to focus on merely on the technology part. They make a basic mistake of ignoring the real people who are using it. Read the rest of this entry »

The all-encompassing digital media has completely transformed the way press releases are prepared and distributed. Small business owners, who are savvy enough to grasp how this powerful publicity tool has evolved online over last few years, understand its intrinsic value to boost business margins. They know the importance of integrating search engine optimization techniques within it for enhanced brand visibility and awareness. Read the rest of this entry »

Online marketplaces are great avenues to promote your products/services free of charge. They allow you to get your offerings in front of potential buyers across the world in the most cost-effective manner. There are over a billion online consumers across the globe that can be reached through your e-commerce website as a potent medium. Wouldn’t you love to access as many of them to expand your potential customer base and increase your profit margins? Read the rest of this entry »