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Tag Archives: holidays

BE A PART OF DIGITAL CHRISTMAS CELEBRATIONS TO GREET YOUR LOVED ONES

christmas

How about a paperless Christmas celebration this Holiday Season?

Your Santa Claus had already gone digital last year. He’s now requesting everyone to get connected online through a digital platform, not only to greet your near and dear ones, but also to support his endeavor of paperless Christmas celebrations. So get ready to meet with the Smart Santa online to make this year a memorable one for all the right reasons.

1. Wish your loved ones through E-Cards
An internet flier knows no boundaries and can be accessed freely. You can choose from a plethora of paid and free e-card services that are easily available at the click of a button. But if you want to conceive your own creative, right from the scratch, then you can try Microsoft Outlook and Apple Mail services to create an indelible impression on your E-card mail recipients. This is a fun way to reach out to your loved ones that let your creative juices flow.

Besides that, you can even try this software platform to ensure that your messages get delivered on time. And in the process you can also take some time to support a social cause like the one mentioned here.

2.  Be the Smart Santa Claus version 2.0
This Christmas be the smarter version of Santa Claus. Recharge all your smartphone batteries in advance and deliver a text message to all your loved ones including that little one, who is waiting patiently for something magical to happen.  But if you’re too tied up in your work schedule, then don’t be surprised if you happen to receive one from Personalisedsantaletter.co.uk, anytime round the clock to celebrate this festive season. Never mind if you’re young or an adult, those personalized messages will fly across to reach your mobile inbox.

3. Video Greetings
Messages are fine but if you want to give a more personalized touch to the proceedings then video greetings are the best way to reach out to your loved ones. Besides easily accessible social networking channels, you can even try some paid options to make your special ones feel really special.

4. Sounds Great
If you’re too tired to jot down your feelings then just record your voice and send it across to your dear ones. You can even exercise your vocal chords to put your message across via mail or SMS or an audio MMS to see your creative efforts being appreciated.

5. Digital Photo Collages are fun too
We all know that visual medium is probably the best way to create an indelible impression. And what could be better than creating some fun photo collages or even selfies to cherish them as part of your digital Santa memories. You can use your mobile phones’ photo collage apps or your spacious desktops. You can even edit them on your laptops or tablets to make this Christmas special for all your loved ones.

Conclusion
There are many such freely accessible digital options available on just a click of the mouse. And if you’re too tied up with a busy schedule then you can even hire an online professional to do it for you. This way you can make your loved ones feel extra special by going that extra mile. So, do a favor to Mother Earth by celebrating a paperless Christmas this year.

Happy Holidays to you all and a Happy New Year!

HOLIDAY CODE FREEZE IS AROUND THE CORNER. TIME FOR THE E-COMMERCE SEO STRATEGY!

seo

Before we dive into e-commerce strategy, does anybody know what a ‘code freeze’ is? Well, that juncture when we aren’t allowed to launch developments upon a website is known as a ‘cold freeze.’

It minimises errors or downtime during peak shopping season, making it beneficial for retailers.

After $965bn recorded in sales between November & January, recent studies show that retailers are expecting a 4% rise over last year’s shopping season. But all of this seems to be overshadowed by digital shopping, that’s coming out a lot stronger with a 9% YOY increase (equivalent to $434bn) in online sales.

Now, in order to achieve more than their fair share of the increase, search professionals would try to better position their retail sites by sharpening their SEO strategies before lockdown.

Lay emphasis on the soon-to-be high traffic pages

A well programmed store locator is a must, and it should be optimized with relevant NAP (Name, Address and Phone) data along with a generic ‘Store Locator’ title on each location page. This is a prime necessity as 90% of in-store sales are still preceded by trips to the website.

In pages featuring credit card/financing, shipping policy/track order, and return policies, you are bound to experience a similar surge.

‘Phone Number’ & ‘Store Locator’ are terms of high importance and need to be highlighted on the pages very clearly.

Ensure big sales, deals & events are present

Best deals are on everyone’s wish list and are expected to be found easily. You’d find digital customers scouring your site for these. These deals should go hand-in-hand with holidays like Black Friday, Cyber Monday & other holiday deals keeping the pages up & running on such days.

On the other end of the platform, you should have coupons, promotion codes & special offers, live & easily found. You’d risk loss of traffic if you do not possess these.

Regardless of the pages’ lifetime, Google always does raise pages with such content a step above, leaving aside the prime challenger brand pages.

Be sure of Digital & Physical going hand-in-hand

What most customers look for is low or better pricing & availability. Therefore, a well inscribed product detail page is important.

Model number is another element that needs to be present on product pages (in the title tag & HI). This makes searching for a particular model number easier and, has customers glancing away from your competitors in search results.

Retailers would only benefit from this year’s expected increase in digital holiday shopping if they pay attention to the three points of advice mentioned above.

For more information email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).

ELECTRONIC AND NON BRANDED TERMS DOMINATING THIS YEAR’S GIFTING SEASON SO FAR: AN ONLINE STUDY

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Celebrations have already begun, especially with Thanksgiving Day about to hit the town. As online shoppers are getting busy as ever ordering their stuff. A lot of E-commerce sites such as Walmart, Best Buy, Target and Macy’s are smiling their way to the bank. If HookLogic‘s recent Online Retail Sales Report is anything to go by then there has been a huge surge in E-commerce activities in the past week, with electronic and home decor items topping people’s wish list.

Thanksgiving Day may hit in a week’s time but there’s already a surge in users’ online activities. Especially where stats from November 9, 2015 to November 15, 2015 are concerned, the total views of product pages grew to the indexed value of 133, which is 33 more than the benchmarked value of 100. And last week was nothing different with the online tally touching 107. The online searchers are converting big time, taking the average conversion rate tally to 155 which is a big improvement from the previous tally of 112.

hooklogic

Besides that, the non-branded keywords searches dominated this year’s gifting season with “TV” heading the search list and “Laptop”, “Christmas Trees” and “Tablets” following suit. “Boots” which featured as the top entry last week, generated a lot of interest with “women’s boots” making it to people’s top online search list so far.

On the other hand, online shoppers were very much in awe of home decor items such as “Bedding”, followed by “Curtains”, “Rugs”, “Vacuum” and “Lamps”.

top-20-search-terms

Continuing last week’s trend, online traffic from mobile devices still dominates the search scenario with smart search tally accounting for more than half of the searches, as compared to desktop searches which garnered only 49% of eyeballs.

So, if you want to capitalize on online traffic, do not miss out on checking our SEO and PPC packages tailored for businesses like yours. Write to us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) to find out how we can help you.