WHAT IS WEBSITE SPEED?
The rate at which your website unfolds in front of your click-through visitor is called Website Speed. Technically speaking, it’s the measure of the load time that your website takes while responding to the click and sending the information to the device that is termed as Website Speed. Google and other search engines rank your web presence on the basis of this factor. To rank ahead of your competitors, you need to constantly monitor the loading time of your website, which goes down drastically over a period of time.
HOW DOES WEBSITE’S PAGE SPEED AFFECT YOUR BUSINESS?
This is because your click-through user is getting impatient while your website is taking loads of time to open up. That’s why a person who could have been your potential customer ends up bouncing off your website altogether. This could be a major reason behind the increasing bounce rate tally of your website. A regular user of your product/services does not like to be kept waiting for your site’s content to be loaded after a brief pause, which rather seems like an eternity. That’s the reason why users prefer to subscribe to online businesses who are fast, responsive and don’t eat up into their precious time.
Online studies show that 40% of click-through visitors bounce off websites that take 3 seconds or more to show up. More than 50% of active online users look for fast loading websites when subscribing to their services. And there are those 79% shoppers who lose their interest in e-commerce sites with poor loading time. This is why even a one second’s delay in loading time may cost you a potential customer.
The device performance of your website is another important aspect that you need to look at seriously. With mobile friendly site searches outnumbering the desktop crawls, it has become really important for businesses to upgrade themselves. Moreover, Google and other search engines reward only those websites with superior search rankings, which more or less enhance the quality of smartphone user experience. So whether it’s a desktop or a smartphone, the on-site experience of your click-through visitor matters a lot, not only for the search ranking of your site but also in terms of the bottom line of your business.
WHAT YOU CAN DO ABOUT IT
Don’t worry, you’re not alone. There are many such online businesses who are looking out for solutions. While you just can’t stand there and wait for things to change overnight, there are a few easy fix-ups and first aid tools that can possibly help you identify the reason behind the slow loading time of your website. Leverage Google’s Page Speed tool to search for reasons as to why your website is slowing down and failing the speed test.
The above-mentioned tools will eke out some important observations pertaining to the loading time of your website. After identifying the factors that are causing this imbalance in your site structure you can follow a generic solution to enhance the speed of your website. It may be that one of the aspects of your site is slowing down the process and is in need of your immediate attention. For instance, a website that is filled with too many high-resolution images, videos or pages may go on to decrease the overall experience of the users.
Besides brainstorming sessions with your technical team, improving site speed will require backend access and some programming knowledge of your site’s inherent structure. In case a third party developer is involved, you can share your site’s test results with them to speed up the recovery process. It may be that one of your high-resolution images is acting as a speed slowing agent in your website.
DON’T NEGLECT THE OVERALL QUALITY OF YOUR WEBSITE
The page speed of your site is as important as the ready accessibility of content on your website. Google and other search engines may still rank you lower in search rankings if the loading speed of your site is great but the overall content on your page is a tad slower to show up. This is why improving the quality of your content should be your first priority, before you get down to improve the page speed of your website. That’s not to say that page speed doesn’t matter at all…it does, as long as it doesn’t take more than 5 seconds to show up. The main focus should be on improving the overall quality of your website and then on how fast it reacts to clicks.
If you are looking to reduce the load time of your website, we can be of assistance. Do check out our website design packages here. For more information, email us at sales@ebrandz.com or call 1-888-545-0616 Toll Free.
