Once the optimization is properly done, the conversion rate is bound to improve. By optimizing the page, the cost per conversion can be brought down dramatically. When testing your site with Google Website Optimizer tool or similar such tools, you need not worry too much about any misleading metrics. Microconversions or other such metrics can be ignored. The testing process should be authentic and not intended at hurting users’ privacy, though.

The idea should purely be to increase conversions and provide them a better service.

Heat Map analytics

Heat Map analytics is something where you will place a specific Javascript snippet to not only track clicks on links but also mouse movement/ clicks that are not necessarily links. The data is displayed in a Heat Map. The brighter the shade, the greater number of clicks that particular area is receiving. It lets you get an in-depth idea of the way users are interacting with your site so that it can be improved further in terms of design and layout/structure.

Usability testing

Usability testing plays a very vital role to find out where your site visitors are clicking and (also) not clicking. If your website is difficult to navigate and not user friendly, and suffers from lack of even basic primitive usability testing, it will adversely impact its online visibility. There’s a correlation between neat design and your site’s conversion. If you want more people linking to it, the design must incorporate some sort of  usability & layout testing.

Seek advice of specialists

You need to seek advice of specialists who will find out where people are clicking (and not clicking, as well). They will ensure that the areas not getting satisfactory traffic are optimized.

You need to follow the best practice that will incorporate a wide array of consumer and business lead generation strategies. It’s a wise idea to leave the task to professionals who will offer you customized suggestions and solutions to improve user experience and conversion paths across critical webpages, including the home page, product category pages, search pages and, last but not the least, your landing pages. It’s a page at which your visitors arrive through a text or banner ad or through the organic search is called landing page.

In simple words it’s likely your first and last opportunity to start a conversation with your visitors. So never blow it. There is a misconception that landing page is a standalone page, without any navigation or its detached from the website. Sometimes a single page is sufficient to achieve the goal and sometimes you may have to create series of pages, each with a conversion event that leads to the ultimate goal.

In essence, Link Analytics plays a critical role in finding out where your visitors click, the areas where they linger and for how long, as well as the conversion rates. Based on detailed statistics, graphical interpretation and an in-depth analysis, experts will help you to convert these visits into profitable clicks.