You can make optimum use of the affiliate avenue whether you are managing a Web based platform, hosting content, or engaging new environments to market your products and services. There is an array of New Publisher models being released on a regular basis. The key is how you manage to stay tuned to the current trends and developments so that no new publisher opportunities are missed? 

1. You need access to a dynamic blend of publishers drawn from diverse business models in order to have a comprehensive understanding overview of each one. This will help you to decide which will prove to be more successful for you. 
2. As all of us will agree, affiliate is one of the most cost effective and efficient marketing channels? If you can get proper support in terms of infrastructure and investment, you can run an elaborate affiliate marketing program. By approaching experts, you can make the most even out of your limited marketing budget.
3. The question that you should always be asking yourself is whether you are moving at a fast enough pace! In this backdrop, it is essential to consider the vast mobile opportunity now available within the spectrum of performance marketing. You can look forward to sharing comprehensive m-commerce data from inside the affiliate Network. Get a grasp of an affiliate channel’s mobile strategy.
4. Review the elements that can be tracked and keep a tab on the future. Try to initiate a proper m-commerce strategy and follow the best possible practices to create a dynamic mobile strategy to blend with performance marketing to compliment your overal mobile initiatives.
5. Many affiliates are keen to optimize their program but are not able to figure out exactly how? Many of them find the domain of affiliate marketing industry often too perplexing without direction?  There is no need to worry if you follow some time-tested strategies that experts will suggest you can in order to work out a customized marketing mix that will allow you to use your resources and energy more effectively.
6. This is important to engage publishers and customers, which holds the key to a consistent growth trajectory in the affiliate marketplace. On their part, merchants can resort to a program checklist to assist in building a solid foundation for their affiliate program. The checklist has an accompanying timeline as well to make it really easy to facilitate program launch.
7. Affiliates are driven by the sentiment that you treat them as a valuable partner. In addition to this, tools and techniques like promotions, awards, bonuses, commissions and competitions are equally motivating to them. Constant interaction also strengthens the Merchant Affiliate Partnership.
8. A majority of the leading performance marketing programs employ various extension strategies as well a cross-platform initiatives in order to meet both long term and short term targets. You should fine tune your strategy accordingly.