Tag Archives: backlinks



Second-Tier Link Building: The Basic Premise

As you must be aware, building links to your website constitutes your first tier links. Your second tier links are those formed by building links to pages that link to your website.

To build second tier links, all you need to do is link to something new that returns your favor by linking to your site. You can achieve that by leveraging your social media presence to advertise content that links to your official website. Similar results can achieved by asking other publishers to link their article to one of your creations.

This process will do a world of good not only to for your search rankings, but also to the overall traffic to your site. National businesses often make use of second tier links to achieve superior search rankings. They usually “nofollow” those links after achieving desired results.

Given below is how you initiate the second tier link building process to your website.


Let’s take a look at the number of referring domains to the page.


As you can see there are 20 domains linking to that particular article. This means that there are 20 potential opportunities for someone to locate the page, plus the possible click-throughs to the site. Now that is worth a try, ain’t it?

Another such instance is a site called slideshare.net, which displays an author’s profile page linking to his website, as shown below.


Now see the number of referring domains pointing to that author’s Slideshare presence.


The number of referring domains, as you can see, are 90. This simply means that the author can look forward to 90 potential opportunities for someone to locate their main website. This is how you attract quality traffic to your site. It’s worth a look, right?

But like everything else, there are some dos and don’ts that you need to follow.


  • Increase your site engagement levels by socializing with the domain that links you in the first place.
  • Invest some of your precious time to build links to those domains much in the way you do for your main website. If someone had referred to your content previously through your main website, write more relevant content and let them know about it.
  • Follow the same quality guidelines to develop some valuable second-tier links to your site.
  • Realize that the site that links to you must be commanding more online authority than your official web presence. In case, you get a chance to write for a major publication, you’ll get more linking opportunities to generate links to your site through your brand new blog article.


  • Be careful not to link your site with domains that are low on authority
  • Don’t go overboard when asking for links. It gets a bit cheesy when you include more than one URL in your email communication and stand a chance to be labeled, by the webmaster, as the one using emailers for promoting their website. That doesn’t look good and doesn’t serve your purpose either.
  • Stop building links to a domain which is low on authority and has previous links pointing to your site.
  • Leverage automated robots to build second-tier links.

Your Final Takeaways

Build second-tier links not just for better search rankings; do it for attracting some quality traffic to your site. A multiple link strategy can be used for spamming purposes, but when used legitimately can work wonders for your content through the site that links back to you.

Have questions? Write to us at sales@ebrandz.com.



Discovering new links and efficiently managing them constitutes as an important aspect of SEO services, and SEOs use Google’s special search operators to find these links.

Over a period of time, SEOs and webmasters have minimized the use of the link operators. Since long, Webmasters have been advised by Google to use its Search Console link report in their search for new links, as these link operators show only a “sample” of a site’s links.

In the past week, Bill Hartzer pointed out that these so-called special link operators weren’t working on many large websites, which includes [www.google.com]. However, they seem to work efficiently on other large websites such as [www.yahoo.com].

This brings us to the conclusion that Google may have completely removed the link operators from its search engine. But, Google’s Gary Illyes denied the same through his twitter handle.

Contrary to that, the image below depicts that the link operator google.com is not searchable.


Whereas the operator yahoo.com is easily searchable on Google.


This issue was addressed to Google through an email, but they replied with the same message that Google’s Gary Illyes shared through his twitter handle.

Interestingly, the link operator was found missing from Google’s search operators page a few weeks ago.

Google again addressed the issue by stating that instead of using link operators, webmasters should use Google Search Console services. Well, the matter is still up for review at Google’s end and hopefully, Google’s webmaster will clear the air in his future communications.

For more info on this topic, write to our experts at sales@ebrandz.com and we’ll get back to you right away.


link building

Make your link building strategy more effective by considering the below tips:

1. Echo Successful Examples

Keep an eagle eye on your competitor’s links and look out for the type of link partners they have. Try to echo it or if possible get it from the same partner.

2. Active Webmaster Is The Key

Choosing an active webmaster is crucial. Ignore the webmaster who takes forever to place the link, go with the pro-active webmaster instead.

3. Identify Your Audience

Try to communicate with the owner; they will be able to take the decision in a fraction of second. Avoid indulging in a long process which also includes company politics. A simple call can make a big difference as it has the potential to yield common interests. Also search online for the information about the potential partner; it will help you to take conversation ahead.

4. Humanize

Humanize you brand. Maybe you are representing a company but if you try to be too formal they will react vice-versa. Be a person instead and share your opinions and interest. If the person you are talking to is like minded, most probably they are going to close the deal with you. It also makes the negotiation part much easier.

5. Outline Effectiveness

Ensure every step you are taking in link building process is effective. Is your information correct? Is the company really interested about your proposal? Are they going to place your link, if yes then is it the way you have imagined? Are they responding or reacting at all? By determining the answers of such question, you can take more effective steps towards link building.

6. Measure The Ranking Effect

Calculate the time and effort required for a link. To make your link building more effective, you should spread effort across several potential link partners. To generate a natural link profile, extend it across multiple link building strategies and partner types.

7. Make Information Incomplete Without a Link

Ensure that the mention seems incomplete without the link. Sometimes your link gets excluded despite mentioning your company name in desired content. By sermonizing multiple views on the same topic and including claims that are verified with proof, you can list your links more effectively.

8. Take Risk

“Not taking risk is the biggest risk” this quote describes our next tip clearly. Don’t be afraid to address sensitive topics, as those are the ones in which people are highly interested but only a few have the guts to take risk and write on it. Get the attention of those wondering souls by making bold statements.

9. Restrict Commercial Messages

Attracting links with products tend to be much easier as compared to the information. Products or services do attract links but command more efforts. People can link to special services and offers for the sake of readers or can also do it for money.

10. Relevant But Not Related Keywords

Getting links for least logical terms are much easier as compared to the others. You can also guide off-track visitors by exchanging links of words with multiple meanings.

If you want the make the most out of your link building efforts, kindly check out our SEO packages which are a perfect blend of on-site and off-site SEO. You can also request a FREE analysis for your website or call 1-888-545-0616 (Toll-Free) directly for assistance.


The year 2015 brought along these 8 actionable takeaways. Let’s look at what they talk about.


This year of June saw the SEO Ranking Factors being discussed upon by the smartest of minds from the industry like Cyrus Shephard, Marcus Tober, Danny Sullivan, etc. SMX advanced was what it was called.

With workshops like ‘Social PPC & Psychographic Display Intensive‘ along with local SEO strategies for managing multiple locations.

Now, let’s look at the 8 important factors about ranking, as disclosed in the 2015 SEO Ranking Factors.

1. Understanding & satisfaction of user intent

The evolution of SEO has now seen the importance of user experience & intent rise on top, bringing down elements like keywords by a degree.  While optimizing a page, it’s the user intent that is trailed by the keyword and not vice-versa. In the process, pen down things user’s primarily needs, his questions and the purpose of his search.

Connect user’s questions to their intent, then the intent to your topic for natural keywords. The user will have his search sufficed the very minute he has his problem solved.

2. Look for a Backlink on a News site

Backlinks are important, although not all are built equal.

Press releases will help you with presence & visibility that’d get you backlinks from authoritative news websites. ‘Help a Reporter Out (HARO)’ will get you reporters. Be an authoritative spokesperson in your niche with Personal Branding.

Require an assertive presence with industry forums to draw in news network attention. Also, be actively involved in community affairs to be mentioned & linked in local papers. Utterance about current events via blogs to be a source of research via news sites.

3. Improvise upon Link Building

The importance of Link Building for SEO has been increasing since 2014. There was a time when link building was spammy and blotch. But the present era seeks the importance of the same if dealt with carefully. As the algorithms and researchers state, sites still need links to rank and search results have risen due to links. Old-school link building needs to be over-shadowed by the present-era link building for a stronghold in the market.

4. Relevant Keywords

Keywords are important even today, but they need to be pertinent. Irrelevant keywords give rise to questions that lead to time ticking slowly. Your topic needs to bring out keywords that are not exactly related to it. For instance, a topic that talks about a ‘dog’ would have keywords like trainer, disc & balls, kennel, etc. Avoid keywords like breed, fur, mammal, etc.

5. Interactive Essence

Interactive elements lure in users & help in ranking higher. Interactive elements allow the user to look through in an easier manner since he is able to relate himself to the elements portrayed. Also, making things interactive squirts up the level of interest for you since you try to add in a creative aspect. A few of the interactive content ideas could be like quizzes, images & videos, embedded tweets, long content, links etc.

If time doesn’t permit all of this, try doing it via great websites, navigations and interfaces.

6. Easy Legibility

Research has suggested that easily readable content brings about higher rankings. So why don’t you try it out? All you’ve got to do is make sure you content is long enough, up to 300 words and set up in an attractive manner. Also, make sure all of the words are aligned in a grammatically correct order with the help of expert human graders.

7. Use Structured Lists

Pages would be turned at the very sight of cluttered paragraphs. Make sure your content is set up in an orderly manner. A list is something that attracts users.

8. Use HTTPS

Many ranking changes haven’t been seen since Google mentioned about HTTPS being a ranking signal. Research talks about considering secure connection. After the release of the HTTPS algorithm, brands seem to have small percentages of increased visibility. Hence, having HTTPS is a good idea.

We conclude by stating most of the information provided is reliable, if not completely true. So, try implementing these for higher ranks.

You can also request a FREE SEO Audit for your website which will highlight important areas you need to improve upon. Alternative, you can directly reach us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for assistance.



As they say, ‘quality comes with a price tag’ and when you apply that thing to the SEO industry then it surely makes sense to have quality people in that role in your company. But that doesn’t mean that one needs labor it out 24×7 to dish out quality services and also the fact that hiring premium SEO services may not often get you desired results. That’s where working smart comes to the fore.

Smart SEO’s work intelligently not only to meet the quality standards but also at the same time bring down the SEO budget of the company. Here are some smart tips that you can incorporate to become more efficient irrespective of your marketing budget (with looking cheap) to maintain the overall SEO quality standards of the company.


It’s a little-known fact that Google bot takes its own sweet crawler time to ultimately rank a single page. So for every 10 pages, it ranks a single page. For large sites, this ratio goes on increasing. That means the Google search engine bot has to work diligently (crawl hundreds of pages) before it finally ranks a page.

In case of not so useful content, Google’s crawler bot may get confused and not live up to the expectations. To avoid further confusion, you can use this smart technique of using meta non-indexing tag on pages with little or no content. This is one smarter way to avoid becoming a Panda algorithm casualty in hiding pages that do not perform up to the mark. This is a smart indication for the search engine bot to crawl pages, which are rich in terms of user engagement content and matters the most to you as a site owner.


Another way to get smarter is by not using the rel=”nofollow” attribute pointing your site’s internal link system or linking it to your company’s official social media pages of Facebook, Google+, LinkedIn or Twitter handle.

This was supposed to be the PageRank sculpting technique to notify the search bot not to trust the page, which the link is pointing to. In the absence of user generated impressions pointing to these links, the overall concept falls flat as there’s no hard searched evidence to support the claim that applying rel=”nofollow” protects the PageRank of the pages containing the link as such. Hence, don’t just waste your quality SEO time on these assumptions to work for you anymore.


Reducing your page size may not only have a good impact on the search engine crawl time but also it will improve your search ranking, too. This is the reason why site speed has been a ranking factor and is a smart way to improve your search rankings.

While there are many methods to do it but one of the smarter way to do it is by removing the links of the previous bygone pages. For instance, the concept of using meta keywords is rather outdated as it only reveals further information to your rival about the terms, it used to rank for.


Downloading and preserving back links is crucial for the link building process. It may seem like a tough task but preserving your back links over a period of time is vital to the process of link building, especially when you get penalized for some Spam activity by Google. So if you don’t have this data beforehand then you’ll have to waste your rather precious SEO time in locating the bygone data as per volume. Hence, downloading and saving the backlink data on a regular basis is the smart way ahead.


Documentation is prerequisite for any link building process which includes website updates, technical or otherwise which requires two important steps as below:

  • A 100% transparency including the disclosure of volumes of previous links built of all URL’s including the anchor texts as such.
  • Removal of the backlinks on special request without the burden of paying the extra cost for the same.


Finally, Hiring a smart and professional SEO service provider goes a long way in further reducing the cost to the company. There are some which promise more but deliver less. You can also make use of sources such as Google Webmaster Guidelines or follow the expert’s advice by Google’s John Mueller will help you in your search of smart but cost effective SEO service.

If you are still searching for some cost effective and smart SEO service provider who can implement these strategies, kindly get in touch with us via email at sales@ebrandz.com or Call 1-888-545-0616 (Toll-Free). Do not forget to ask for a FREE SEO Analysis for your website.