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Tag Archives: digital

US DIGITAL ADVERTISING SPEND MAY SURPASS TELEVISION SPEND IN THE NEXT FINANCIAL YEAR

digital-advertising-spend

Digital Advertising platforms, over the past few years, have completely redefined the global marketing scenario. Looking at the current marketing trend, advertisers prefer to advertise their products/services more on social networking sites such as Facebook, Twitter, LinkedIn, Pinterest, etc. as compared to the traditional broadcasting mediums such as TV and print advertising. The only reason behind this is the growing number of internet users across the globe, who like to spend more time in their own virtual social community; much to the delight of modern-day marketers.

This is the reason why internet advertising revenues are growing at a rapid rate. According to the latest IAB and PwC reports, US Digital Advertising Revenues in Q3 2015 hit a $15 billion mark, toppling the Q2 2015 revenue mark of $14.3 billion by 5%.

This 5% growth rate from the previous revenue mark takes the overall tally to 23% of surge from last year’s third quarter’s $12.2 billion mark.

Sherrill Mane, Senior Vice President, Research, Analytics, and Measurement, IAB says that

“Brands and agencies are focusing ever more attention on interactive screens, following consumers as they flock to digital platforms to be entertained, engaged and informed.”

In fact, the IAB had previously reported 19% growth rate in digital ad revenues in the first half of 2015.

Additionally, a recent study by IPG’s Magna Global forecasts that if the current marketing trend continues then the US’s digital advertising spend will completely overtake the television spend in the near future.

For more information, contact us at sales@ebrandz.com or dial 1-888-545-0616 (Toll-Free) for assistance.

THE TOP 10 DIGITAL MARKETING DEVELOPMENTS OF 2015

digital-marketing

Technology is evolving swiftly and it’s vital to stay up to date especially if you are a business owner. From introducing artificial intelligence in search algorithms to expanded focus on mobile SEO, there are a lot of changes made in 2015. Due to big changes and enhancements this year was notable for companies and marketers.

Let’s focus on the major changes that occurred in digital world in 2015.

1. Mobile SEO

The mobile user has surpassed the desktop user in web searching. Due to this, optimizing websites for mobile has become crucial and Google and other mega search engines made it almost mandatory to have a mobile-friendly website in order to rank higher. They also introduced many algorithms to serve mobile users. As a result majority of the companies started giving utmost priority to mobile SEO strategies and Mobile applications.

2. Wearable Gadgets

Wearable devices are going to have a major impact on our daily lives. With the successful launch of apple watch and other wearable gadgets, we can assume that in near future, wearable gadgets will become as main-stream as mobile phones. Imagine the world where all the devices are connected with the internet and you can control even home appliances and other stuff with that. The life will become easier (& people will become lazier) but in the meanwhile it will create mammoth opportunities for marketers and companies. For instance: If you sell microwave and your customer have wearable device that can communicate with microwave, think of the opportunities that will be spawned by capturing those valuable data.

3. Periscope and Meerkat

Thanks to the innovative minds, we can now enjoy live streaming from our mobiles. Apps like Periscope and Meerkat has been launched just a few months back and managed to get a large audience. In fact many companies and marketers are hooked with the app as it provides a really convenient and fun way to connect with the consumers.

4. Visual Ad Platforms

Digital marketing is an ever evolving industry and thus little changes often go unnoticed. But when the giants like Pinterest and Instagram launched a brand new ad platform, it just can’t go unnoticed. The introduction of visual ad platforms in the digital advertisement by these two giants made a huge splash and opened the door of vast opportunities for companies and marketers. These visually driven platforms launched new means of advertisement right before the holiday season. This will not only get them clients to advertise quickly but will also provide fruitful results to the advertisers.

5. Buy Buttons on Social Channels

The process of luring audience from social media to our website to buy our shoes or anything else has never been easy. We had to focus on even the minutest details in order to complete the entire process successfully. Also, every extra or irrelevant click negatively impacted our conversion rate. But the addition of “buy” button finally enabled us to sell products right where our consumer spends their time.

6. Google AdWords for Small Businesses

If you are a small or medium business owner then I have a great news for you! Google is running an exclusive program that is focused on helping small and medium business owners by providing them with the same level of support they offer to the mega corporations. However, it’s an invite-only program so if you are not invited, just reach out to them directly regarding the same. Because business is more important than Ego.

7. Mobile In-Feed Promotions

In-feed advertising is really underutilized despite having a huge potential. The USP of in-feed advertising is that you get repeat impression without irritating the audience. By scrolling down, your ad disappears and when users scroll up they see your ad again. This way you are neither ignored and nor annoying. So far, only Facebook is reaping the benefits of In-feed advertising, let’s see when other apps and channels will catch up.

8. Targeting for Custom and Lookalike Audiences

The USP of digital advertising is the precise targeting option. Employ Facebook’s custom audiences to frame a following over your website’s visitors, your consumers and email list. Couple several targeting option and narrow down your audience then broadcast your advertising message targeted specifically at them for the best possible outcome.

9. Machine Learning for Marketers

Machine learning is influencing almost every aspect of digital marketing. From getting hands on the low-hanging fruits to responding customers with personalized messages. Going one step further, now there are several instances where marketers have launched a machine-optimized digital campaign.

10. Twitter and Google Integration

This year, Google and Twitter made a deal in which Google is allowed to crawl through the ample database of Twitter’s real-time content.  This has created a brand new term called “Social search” and we are about to see the vast benefits of it. However, Google is still in test mode and we can see further enhancement in coming days or by the end of the year 2015.

For more insights, email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) and let our experts guide you. We’re happy to help!

BEGINNERS GUIDE TO DIGITAL ADVERTISING

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A feeling of uncertainty, confusion and excitement arises together in business owner’s mind when they decide to advertise online for the very first time. As they are new to digital media advertising, they don’t know which will be the Right platform and will provide maximum Return on Investment (ROI). If you too are a business owner looking to relish the vast reach of digital media but confused between multiple platforms, this article is exactly for you. Read on:

For choosing the Right platform, consider the respective consumer profile, budget, and market conditions. Below five scenarios merged with five different advertising channels will enlighten you more on the subject:

1. Google or Bing is excellent for traditional service providers.

If you are a service provider like, lawyer, doctor, plumber, accountant etc. then search engine ads with targeted keyword will work best for you. It’s called pull strategy because your customer is already looking out for the services you offer. By using highly targeted keywords, your ad will emerge right at the moment they are searching for it which automatically escalates the chances of clicks and ultimately conversion. The basic principle of these ads makes it convenient for all the three parties – search engine, advertiser and searcher.

2. For targeting, potential clients use display ads.

Not every business owner has the privilege to serve already interested customers. If your business lies in this segment then the best option will be going for display ads. It helps in creating brand awareness and enlightens customers about your products. The display network will project your ads across websites that your potential customer is browsing and is aligned with your service or product. It creates chances of conversion but not sure shot. One thing it serves undoubtedly is brand awareness. It’s often referred as push strategy because you are projecting your ads to someone who is not directly interested in your product or service at current.

These ad formats include banners and text ads as well. The best platform so far is Google AdWords, because it offers detailed tracking, targeting options and statistics. Though some other media companies might rarely beat Google depending on the niche you are targeting.

3. Facebook for finding customers by interest or behavior.

Facebook advertising works best for business offering lifestyle products or services. You can target your potential customers based on their behavior pattern and interest. User browsing Facebook is not actively looking to buy something, so a push strategy is applicable in this particular scenario. It will not only provide you maximum exposure but can also cause conversions if done well. You can target audience as per their age, behavior, taste, education, political interest and more. I would personally recommend Facebook advertising if your main motto is to create brand awareness since the conversion rate is comparatively low as compared to Google Pay Per Click ads.

4. LinkedIn for B2B advertising.

LinkedIn is the right fit if you offer Business-to-business services or products. You can target specific profession, industry, job level or even specific companies and more. The passive customer base of LinkedIn provides an excellent opportunity to expose your products / services to potential customers. However, LinkedIn ads can cost you a few more bucks than others.

5. Remarketing!

So you got traffic by online advertising and a bit of conversion as well. But there are still many potential customers who visited your website, stayed for a while and then left without buying. That’s the audience you would like to target by remarketing campaigns. Track your website traffic using Google Analytics, filter out the audience who have spent a good time in your website and launch a cross-channel remarketing campaign across multiple platforms like Google, Twitter, and Facebook. It’s cost effective and also provides a good conversion rate as the customers recalls your brand name when advertised again.

I hope I have been able to provide you with a brief knowledge of digital advertising. All the above advertising platforms and tactics can generate a good sale. But if you want to escalate your sale enormously, you should opt for a perfect blend of Internet advertising. To know more mail us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).