Things to keep in mind before you conduct the Conversion tracking experiment

The Website Optimizer tool lets you test changes in the content of your site pages in order to precisely find out what text will be most powerful and highly effective in ensuring conversions. Before conducting an experiment, consider specific aspects that you would like to check as part of it; the more thought and preparation you put in prior to the test, the more comprehensive results you will derive out of it. Here are a few more things to keep in mind prior you conduct the experiment.

  • You need to know the steps that form part of a proper preparation for your experiment, some of which we have already discussed in the previous post. Keep in mind the fact that you need an active AdWords account for using Website Optimizer. You can carry an experiment with it on any site or page you wish, and not just one you direct online traffic to using AdWords.
  • The tool can test all traffic sources, and not just those from AdWords campaigns. It is easily possible to test various different versions with the Website Optimizer so as to compare the content quality. Generally, you are required to select a page where site users go through a defined action or the one that suggests tangible business results for you, leading to conversions.
  • If your website is comprised of an array of products and you are looking to gauge overall conversion improvements, a ‘Thank You’ page might be used as your conversion page. This will allow you to successfully capture any successful action that your users take.
  • On the other hand, if you are keen to test completion of a specific goal, narrow your test focus with a conversion page unique to a product – for instance, only the purchase page for that unique product. Remember, the further the code happens to be from your chosen tested webpage, the more traffic flow you will require.
  • Also keep in mind the fact that you can only opt for one conversion page per any given experiment. Not each conversion will actually result in visiting a new or different page. Conversions, at times also mean simply an action like a click of a button on the same page. In this instance, the URL that you should enter in the first step is the one in which a particular action will take place. In the next step, where your site administrator will tag your pages for the purpose of tracking conversions, place the tags within the code triggered by the conversion action.
  • You can though have more than one conversion you would like to count in any given experiment like a purchase as well a mailing list signup). All the conversions you have tagged will get counted. The numbers for them will be added cumulatively in the final report. Each conversion will not be separately tracked.