Keen to enhance the quality of its page ranking algorithm in an endeavor to provide more quality and informative websites to users cutting across domains and geographies. The search engine giant has been bringing about a series of changes to shore up its page ranking attributes, indexing methods, and a host of other features. We’ve already checked some of the search quality updates initiated by Google in the recent times, including country identification for pages; more domain diversity; local navigational search improvements; more local websites from organizations, and smoother ranking changes for fresh search results, among others. We review other changes that form part of the most recent enhancements: Read the rest of this entry »

Describing it a zerg rush of launches that it had, Google has just listed some of the major changes effected by it in the recent times, including  its most recent algorithm improvement so as to help user reach more quality websites. And there is much more that the search engine giant has been up to like changes done in indexing, sitelinks, spelling and sports scores features. Here is a quick look the updated search quality highlights’ list: Read the rest of this entry »

Niche content is finding acceptance and appreciation on the long tail of the Internet, especially the user-driven social sites. Google’s popular video-sharing site is going ahead with its plan announced late last year to spend about $100 million. Keen to back up video programming, the company is funding aspiring filmmakers, writers, artists, and proven online hit makers with grants in the range of few hundred thousand to a million dollars and more. Read the rest of this entry »

Generic search on basis of trial and error methods has evolved into specific, intelligent domain-driven information discovery, which is now at the core of niche search activity. An array of knowledge-based, enterprise and generic consumer oriented data tools have arrived on the scene, keen to position themselves as valuable tools for computing, processing and analyzing dispersed sets of data at the blink of one’s eyelid. Read the rest of this entry »

A spate of Specialized search and data analysis can be extremely valuable and handy as the online world continues to expand at a breathtaking speed. The key is to pinpoint exactly the quantity and quality of data in terms of immediacy, relevance and location. Read the rest of this entry »

For its part, world’s top social site Facebook has made repeated efforts to quell concerns of marketers about its ads’ effectiveness. The company started working with research firms Nielsen and comScore last year to offer tools, which let big businesses track their campaigns on the site. Nielsen, for instance, measures consumers who viewed an ad on Facebook and then compares them with a similar control group of site users who didn’t check the ad. It then would match that up against shopper data to grasp how ad exposure actually affected the sales. Read the rest of this entry »

When users visit Google, they generally have an idea of exactly what they are looking for unless of course, they are conducting a random search without any specific keywords in mind. However, they still need some help to decide which result might include the information, even random in nature, which will best meet their needs. So Google always looks to devise ways and means of highlighting the content on a given page in a useful and concise manner to users. And this is where rich snippets come into play. Read the rest of this entry »

From a search engine user’s perspective, rich snippets are very important since they help them decide more quickly and more efficiently if a particular page indeed contains the information that they are interested in. They are so designed as to give online users a good sense of what’s there on the page in SERPs and how it’s relevant to the respective query. This is indeed very critical for your prospects to find the site pages right there in top relevant results. Read the rest of this entry »

Marketing professionals are growingly becoming convinced of the immense value of proactive engagement with their prospects on an array of networking platforms. A recent survey of hundreds of senior executives from companies in North America establishes the fact that majority of companies investing in social campaigns can be assured of improved bottom lines. Importantly, an enhanced social media presence tends to trickle down, ultimately influencing key purchase decisions. Read the rest of this entry »

Even though networking has emerged as a major online trend, many corporate entities outside of the Web periphery have been a bit wary and slack in terms of adopting the social sites as handy workplace tools. There may be close to 850 million people connecting with their colleagues and friends on Facebook, and millions more on LinkedIn, Twitter etc, relatively less people check into in-house social networks for collaborating with their co-workers. But that may also be changing… Read the rest of this entry »