After a bunch of cover photo guidelines for fan pages from facebook, the question arises – How to utilize this space for promotion? The only answer is ‘BE CREATIVE’. But there are some basic things you can follow. Here are some ideas for your page’s cover photo:

Let every visitor know what you look like

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Today, almost every small business owns a blog. Having a blog is completely different than maintaining it. Does just updating it daily really helps? It hardly helps. You need people to keep coming back to your blog to know you are updating it daily. So, here are some Do’s and Don’ts of blogging:
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What if you are searching for “WALL ST. LAYS AN EGG” (an impressive and catchy headline given by “Variety” after the historic 1929 stock market crash) and Google’s algorithm machine presents you with some sort of a biological association to it? But actually what you were curiously looking for was  the news article about the stock market crash! Read the rest of this entry »

Developing a strong pay-per-click campaign takes time and efforts (in equal measures). You just cannot launch one and sit with your feet up and forget about it. And one of the most important factor in paid search is Quality Score. Just to get back to the roots, Quality Score measures the relevancy between your keywords, ads, landing pages and consumer search queries. Since Google pays a lot of importance to user experince, Quality score does the same. Read the rest of this entry »

Building a website with good design is just a beginning, and not an end of your job. People often think that a beautiful website will work wonders for the business. But, a good design is only a factor of sales.

Good sales require good credibility. But… but… but! How to build the credibility that would bring you sales? Here are some tips to follow: Read the rest of this entry »

People are spending more and more time on their mobile phones than ever before. This new world of marketing has definitely taken everybody by storm. In fact, most one-third of the world’s total population uses their mobile devices to perform Internet searches. Take a look at some interesting data below. And it is even more fascinating to see how usage mobile varies between different parts of the world. Read the rest of this entry »

Google’s Penguin update, sounds familiar? Let us go back in time. What was the Penguin update?

It was an algorithmic update that was announced on April 24, 2012. This update targeted those websites that violated Google Webmaster Guidelines. It aimed at lowering search engine ranking of those websites that used black-hat SEO techniques such as keyword stuffing, cloaking, using duplicate content and spamming. It approximately affected 3.1% of English search queries and 3% of queries in languages like Chinese, Arabic and German. Read the rest of this entry »

Whether you are looking to build your own brand equity as a domain expert, your business identity as whole, or promote a specific product/ service in the social realm, your basic approach will remain the same. This holds true for each company or individual irrespective of their current standing. Social media is democratic in a sense that it offers equal opportunity to all to develop a strong and niche presence. It’s a powerful and cost effective avenue for increasing conversions, and further boosting sales as well as profits. Read the rest of this entry »

With the growing challenges in the realm of SERPs, many businesses and agencies online are recognizing the need for effective usage of techniques, such as guest posting that can propel the search engine rankings. Guest posting seems a very easy method to push though, but it demands a combination of high-quality writing skills and expert advice for the technique to work. It’s the actual execution that will determine whether the links collated indeed are high-quality. Read the rest of this entry »

For qualifying a potential link partner, you obviously should look for the compatibility factor. Though, checking the site content need not be a full-fledged, thorough and time consuming exercise. Rather look for indications in the form of titles and the About page. Basic article titles and intros can inform you not only what the overall site is about, but also its tone and approach and whether the website matches your business profile. Read the rest of this entry »