24th

May 2016

GOOGLE HANGOUT MAY CONTINUE TO EXIST EVEN AFTER ‘ALLO’ ARRIVES

By Milind Mody   |   24th May 2016  |   Comments Off

At the I/O developer conference held earlier this week, Google revealed that it’s currently working on a voice-based messaging app assistant called Allo. Many thought that with the arrival of Allo, Google may bid adieu to Google Hangout, one of its other existing instant messaging app. But the company further clarified that Hangout will continue […]

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23rd

May 2016

GROWING BING SEARCHES HARDLY AFFECT GOOGLE’S SEARCH MARKET DOMINANCE

By Milind Mody   |   23rd May 2016  |   Comments Off

If comScore’s last month’s search market report is anything to go by then the search market leader, Google has clearly been outperformed by the ever increasing Bing searches. On one hand, the second-ranked Bing searches grew by 0.2%, while on the other hand the number one ranked Google searches dipped by of 0.2%. The last […]

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20th

May 2016

GOOGLE UPDATES SEARCH ANALYTICS REPORTS TO HELP BUSINESSES TRACK THE PERFORMANCE OF THEIR AMP ENABLED PAGES

By Milind Mody   |   20th May 2016  |   Comments Off

There’s great news in store for businesses who have not only got themselves a mobile friendly site but also upgraded their smartphone users’ experience with lightning fast Google AMP technology. After powering their websites’ pages with AMP technology, a lot businesses must be wondering how their AMP enabled pages are faring in the searches. Well, […]

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19th

May 2016

GOOGLE’S ROLLING OUT A NEW VERSION OF MOBILE-FRIENDLY TESTING TOOL

By Milind Mody   |   19th May 2016  |   Comments Off

After testing it out, Google’s officially announced the launch of new version of mobile-friendly tool on Google’s central webmaster blog post. Recently, it was reported in some media circles that Google’s working on a new mobile-friendly tool that allows businesses to check the mobile-friendliness of their sites. The new version of the mobile-friendly tool comes […]

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17th

May 2016

GOOGLE WILL NOW DISPLAY AD UNITS IN ITS IMAGE SERPS

By Milind Mody   |   17th May 2016  |   Comments Off

Google is reportedly introducing ads for the first time ever in it’s image SERP ecosystem. The search giant is launching its shopping ads on images in mobile. So the next time you do a Google image search for a particular product, you’ll start seeing a line of sponsored items next to the product on display. […]

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16th

May 2016

GOOGLE RESTRICTS PAYDAY LOAN ADVERTISERS FROM USING ITS ADVERTISING PLATFORM

By Milind Mody   |   16th May 2016  |   Comments Off

Google recently updated its personal loan advertising guidelines that will have an impact on a lot of financial players in the market. According to its new advertising guidelines, Google’s not going to let misleading ads and sites that openly promote dangerous payday loan offers to use its AdWords advertising space. …we’re banning ads for payday […]

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13th

May 2016

Local News Sources to Get Special Mention in Google’s Dedicated Local News Section

By Milind Mody   |   13th May 2016  |   Comments Off

Google is giving due credit to local news service providers, which includes local reporters, media agencies and content publishers through a special mention of their stories in its local news feed section. Noticeably, Google already has a dedicated local news feed section, but the company realizes the importance of local news coverage that can be […]

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10th

May 2016

GOOGLE EXPERIMENTS WITH BLACK LINKS IN ITS SERPS INSTEAD OF THE TRADITIONAL BLUE LINKS

By Milind Mody   |   10th May 2016  |   Comments Off

Looks like Google is yet to come out of its experimental mode. According to some media reports, Google is experimenting a new link color in its search results. Instead of using the typical blue colored links, Google is now displaying black colored links in its SERPs. On one hand, Google uses red colored links in […]

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