Facebook on May 29, 2013 announced the release of new feature called Facebook Verified Accounts & Fanpages. For many, this is absolute copying from Twitter for some it is (Y) (Y) feature. It is launched worldwide with most of the Famous Personalities and Brands getting their Fanpage verified.
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After a bunch of cover photo guidelines for fan pages from facebook, the question arises – How to utilize this space for promotion? The only answer is ‘BE CREATIVE’. But there are some basic things you can follow. Here are some ideas for your page’s cover photo:

Let every visitor know what you look like

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Today, almost every small business owns a blog. Having a blog is completely different than maintaining it. Does just updating it daily really helps? It hardly helps. You need people to keep coming back to your blog to know you are updating it daily. So, here are some Do’s and Don’ts of blogging:
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Whether you are looking to build your own brand equity as a domain expert, your business identity as whole, or promote a specific product/ service in the social realm, your basic approach will remain the same. This holds true for each company or individual irrespective of their current standing. Social media is democratic in a sense that it offers equal opportunity to all to develop a strong and niche presence. It’s a powerful and cost effective avenue for increasing conversions, and further boosting sales as well as profits. Read the rest of this entry »

If America’s presidential campaigns are to an extent keen contests over which candidate can master fast-changing landscape of communications technology, for now Barack Obama holds a clear lead over his challenger, Mitt Romney. According to a new analysis of how their respective campaigns are employing digital media to talk with voters directly, bypassing the traditional media, the Obama campaign managers have posted almost four times more content as that of Romney campaign. The former have been proactive on nearly twice as many social platforms. Also, his digital content has managed to engender far more response – double the number of views, comments and shares of his posts. Read the rest of this entry »

Whether social networking can indeed reduce or increase productivity, it all really boils down to each individual’s mindset and the overall work environment. There are benefits at the business level if someone, through his or her social network, manages to resolve a pressing issue much quicker than he or she would have done otherwise, just as there will be few others who spend a large chunk of time on the social networks planning their next holiday. Read the rest of this entry »

Google is pushing its huge advertising business empire. The company has just announced that it is set to take over a social media marketing entity, for an undisclosed amount. Founded about four years ago, Wildfire works in the domain of helping brands manage their ambitious social campaigns across networks like Pinterest, Facebook and Twitter. It has, for record, roughly 16,000 customers. They include Spotify, Amazon, Unilever and Virgin. Read the rest of this entry »

What LinkedIn made possible for industry connections and Facebook did for friendships, can emerging enterprise social networks do the same for a company’s workforce? It’s indeed a big opportunity waiting to be tapped and someone to conquer it. Most popular social sites don’t really have much of a palpable learning curve or novelty, since many users are familiar with them. Specialized networks such as LinkedIn are facing a similar situation. Read the rest of this entry »

When you want to gather or research semantic keywords relevant on the social web in real time, you can do so through social search. What you wish to find is how your prospects are using a particular term. Carefully look at the terms surrounding that key term and then determine how to make use of it for building your own set of semantic keywords. There are certain reliable avenues you may turn to keyword ideas. Read the rest of this entry »

The issue that we are dealing with here is among the many, what are the most key metrics to check at the time of validating potential link partners? How does one decide those, which ultimately matter? This can be a tricky terrain for link builders, especially new or inexperienced ones. To simplify the task, we discuss some of the significant attributes or parameters. Read the rest of this entry »