Category Archives: Social Media

US ADULTS PREFER REDDIT OVER FACEBOOK AS A NEWS CONSUMPTION SOURCE, REVEALS A PEW SURVEY

reddit

According to latest survey by Pew Research Center, more than half of US adults get their regular dose of news updates from social media networks. Going by the survey, which was carried out on 4,654 members of Pew’s American Trends Panel, it was observed that 70% of Redditors get news updates from microblogging sites. Over 60% Facebook users get news from the social media network, whereas around 59% of Twitter users get their news updates from there. This leaves us the other social sites like Tumblr at 31%. Surprisingly Instagram is at 23% and believe it or not, YouTube is at 21%. LinkedIn does the catching up at 19% and the same goes for Snapchat at 17%. Vine features towards the end of the list at 14%.

According to Pew report, both YouTube and Twitter had equal amounts of exposure. As far as reach is concerned, YouTube has about 48% of US adults hooked on to its network, with 21% users getting their dose of daily news updates from there. While around 16% of US adults visit Twitter handle frequently, only 59% of them access the network for regular new updates.

Talking about social media as a source of news consumption, Facebook is frequently accessed for general news updates with over 60% US adults visiting the site on a regular basis. 26% of US adults use more than one social network to get their daily dose of news updates, whereas the remaining 10% visit three or more sites.

As per Pew’s latest social media news consumption report, Facebook’s social giant status doesn’t seems to help much as Reddit holds the top position in terms of news consumption on regular basis. This means Facebook is down at the second position, being widely used as a social sharing network. It is followed by Google’s own YouTube channel, which continues to hold the third position despite being viewed as a popular video uploading solution. The question is why YouTube is lagging behind Facebook in terms of news discovery. Credit to Facebook on developing its network as a news discovery channel; but it needs to evolve further if it wants to topple Reddit as the top social media news consumption network.

TWITTER ABRUPTLY CALLS OFF IT’S “BUY NOW” SERVICE, REVEALS BUZZFEED REPORT

twitter-buy-now

Twitter recently put brakes on its two-year-old eCommerce plan. The company is reportedly disbanding the team managing the “Buy Now” Button project. According to media reports, the company disclosed its e-commerce plans in September 2014 by rolling out the “Buy Now” button on its timeline. This button enabled users to complete the purchase of a product within their tweets on Android and iOS devices. On abruptly calling off its e-commerce plans, the company cited obvious reasons saying it’s plate is too full at the moment. This is the reason why majority of the team members handling the “Buy Now” project either opted to resign or shifted to other departments such as customer support desk or the Product Advertising section, which needed a beef up on an urgent basis.

Having said that, the decision made by the company hardly comes as a surprise, with the social e-commerce model not being in demand as seen in these two years. About the reasons behind the company calling off its e-commerce plans, Buzz media reports,

“people are not buying on social media right now.” If so, it doesn’t justify the continuation of development for a product that may not necessarily convert for the microblogging network. However, it appears that dynamic product ads are performing well, and customer service is a big focus for user retention. Social commerce may have been a consideration under Twitter’s former CEO, Dick Costolo, but with Jack Dorsey at the helm, it was important for the company to realign its efforts toward what makes sense for today, and social commerce just wasn’t part of that vision.

According to on-going social trends, the company’s dynamic ad platform is a proven performance model and as per the company, it is performing quite remarkably. This is the reason why the company wishes to keep investing in the platform. In its statement to BuzzFeed, Twitter stated that as per its current plans the company wishes to keep investing in the dynamic product advertising model.

But in distant future who knows if the company will again revisit its social e-commerce model.

FACEBOOK INTRODUCES NEW FEATURES THAT ALLOW USERS TO SHARE & TRACK THEIR LIVE VIDEO COUNT

facebook

There’s no doubt why Facebook’s live video feature is scaling the popularity charts these days; it allows its users to create and share content on their timeline. The company rolled out this feature to all its users earlier this year, in August, 2015. The newly added features are so designed to attract more users to the platform.

Make your videos go live in Facebook Groups and Events

The addition of live video feature provides more broadcasting options to users; it was previously possible only through a page or a personal profile page of a user. But now users have the luxury of broadcasting a video within their own set of groups as well as their event pages. Broadcasting live videos in event pages gives a natural touch to the proceedings, as it allows participants to share videos with other viewers who were previously unable to watch it.

New interactive features to increase User Engagement

Here are some extra features that are designed to increase audience engagement level

  • Live Reactions: Users can make use of the live reaction pack to respond to the video posted on the timeline.
  • Replay Comments: This feature enables users to watch replays along with comments of other users while watching the recorded broadcast of the live videos.
  • Live Filters: Now users can make desired changes to their live videos by making use of Facebook’s five filter pack. The company is currently testing it, before making it available to the users. Besides that, the company is also testing the ability to draw or doodle on videos.

Ways to discover Live Videos

Similar to what one does with Periscope, users can now make use of Video Map Feature to discover Live Videos on Facebook. Also, users can search, share and invite friends to watch live and recorded videos on the basis of their interests, creators and topics.

New ways of tracking Video Metrics

Besides the above-mentioned features, Facebook has added some new metrics to track viewership of live videos on it’s platform. During a broadcast, the new tracking feature takes note of the total number of live viewers. The new chart shows the count of live viewers tuned in to watch live video broadcasts. Users can make use of Page Insights and the video library section to leverage these newly added metrics.

Above mentioned features can be expected to be rolled-out to all Android and iOS users in weeks to come.

PINTEREST REPORTEDLY WORKING TO BUILD SUPPORT FOR VIDEO ADS ON ITS PLATFORM

pinterest

Taking inspiration from Facebook, Twitter and Periscope’s success with video streaming, Pinterest is currently working on an interactive ad format, by including support for video ads on its platform. In fact, the company started planning on streaming live video ads on its platform after launching Cinematic Pins in May, last year. According to a recent report by Digiday, last year Pinterest allowed some advertisers to test their video ads on its image-sharing network. Besides that, the company is apparently working on building the video ad product and testing it internally.

According to information from credible sources, the company is building support to autoplay video ads on its platform, whenever a user pauses over the video feed. As of now, the company is still determining the ideal video length on the platform.

As per Digiday report, the company is in the process of adding more resources to its platform to co-exist with the already existing Cinematic Pins.

Pinterest is trying to replicate the success of the number one ranked social networking platform, Facebook, which is currently attracting over 100 million hours of video playback on a daily basis. But to attract the same kind of audience response on its platform, Pinterest, the fourth-ranked social networking site will have to compete with the likes of Facebook, Twitter and Periscope, to name a few

For more info, write to us at sales@ebrandz.com.

THIS IS WHY YOU MUST USE HASHTAGS

hashtag

The hashtag is a tagging system used in social media to categorize content & deliver relevant search results. Just adding a hashtag in front of any keyword or phrase, transforms it into a hyperlink. When clicked, it leads to all the content containing that same hashtag. Adding hashtags makes your content public as it becomes viewable to anyone on the network, even if they are not connected to you.

Hashtags are extremely effective when used properly and can provide you with many benefits. Some of them are listed below:

1. Increase Brand Awareness

You can boost your brand awareness by adding hashtags to your content. It will enhance the reach of your posts by luring the audience that is searching for content mentioning the same keywords or phrases. For example, Apple launched a new phone & everyone is searching for it on social media using the hashtag #AppleNewPhone. So if you post information about the new phone & use the same hashtag, you will be able to cater to those thousands of information hungry searchers, even when they are not following you or connected to you by any means.

2. Elevate Promotions

Product-based hashtags not only help you with promotions but also let you monitor your progress. Use product-based hashtags if you are launching a new product, as it has proven to be powerful in raising awareness. You can also encourage other social media users to use your hashtags by offerings some kind of reward in return.

3. Seek Out New Trends

Hashtags are also great for finding out current trends in your specific industry. All you have to do is click on a hashtag & you will be able to see the discussions carried out by your competitors, customers & everyone else who is part of your industry.  Of course, not every result will be relevant, but you will get the required information for sure.

4. Start Your Own Conversation

You can start your own conversations through hashtags. Of course playing around with popular & trending hashtags will save you some time & promotional efforts. But that doesn’t mean that you are compelled to follow others; you can first promote your hashtags and then try and start an entirely new thread. You can use it either for commercial purposes (Direct branding) or for social welfare (Indirect branding).

5. Organize Social Dashboards

Keeping track of relevant & trending hashtags allows you to stay on top. There are many websites that allow you to organize trending hashtags into columns, thus providing you with valuable insights into news related to your niche. You can either search for trending topics and then create content around it or you can do it the other way around.

Final Thoughts

Hashtags are very easy & effective in categorizing, finding & enhancing the reach of your content. But don’t overdo it, otherwise it will hurt the readability of your posts. Use relevant & trending hashtags and keep track of all the popular ones so that you can utilize them to the maximum.

For more info on how to effectively utilize hashtags, write to us at sales@ebrandz.com and our reps will be in touch with you right away.

NOW USERS CAN SWAP FACEBOOK’S DEFAULT EMOJI REACTIONS THROUGH BROWSER’S EXTENSION SUPPORT

facebook-like

If you’re bored of using the standard set of emoji expressions for your reaction to a Facebook post then there’s some good news in store for you. Wanna know what? Read on…

Facebook recently rolled out an Emoji Reaction pack to go with its Like button. A few weeks later, Google’s Chrome browser and Mozilla’s Firefox released a new browser extension that enables Facebook users to swap the standard reaction pack with sets of customs reactions, including DiCaprio and Donald Trump.

facebook-emoji

The browser extension of Facebook’s Reaction Pack was developed by Rodney Folz. It allows Facebook enthusiasts to choose from a cool collection of reaction packs featuring politicians, Hollywood celebs, animated caricatures, etc. and swap them with Facebook’s default emoji reaction pack. However, there’s no new reaction added to the tally of the old reactions, which included Like, Love, Haha, Wow, Sad and Angry. If you want to publish your own reaction pack then you can do so here.

To give you a brief account of the proceedings so far, in the previous month, Facebook rolled out a set of emoji Reactions to go with their Like button, globally. This was to allow users to post their reactions in the form of sadness, wow, anger, love and laughter emojis. This development happened after Facebook CEO Mark Zuckerberg’s statement in September last year stating that the company was contemplating adding a “dislike” button. The statement sparked off an online debate on whether this will add to cyber bullying incidents and spread negativity on the number one ranked social networking site. But contrary to the media reports, Facebook launched a set of emoji reactions to go with their traditional “Like” button.

Moreover, the company said that the users’ reactions on the site will also be used to study consumer behavior. The company will then serve ads to the users on their timelines based on their findings. Facebook’s blog post reads, “We will initially use any Reaction similar to a Like to infer that you want to see more of that type of content.” But so far Facebook’s reactions have received mixed reviews from the users of the site.

Do you “Like” this? Please let us know by writing to us at sales@ebrandz.com.

FACEBOOK’S ROLLING-OUT “EMOJI REACTIONS” TO GO WITH ITS “LIKE” BUTTON

facebook

Bringing an end to more than a year’s worth of media speculations, Facebook has reportedly launched “Emoji Reactions” on its platform to go with its trademark “Like” button. Facebook has been working behind the scenes for quite some time now to enable online users to express reactions such as Wow, Love, Angry, Happy or Sad.

These “Emoji Reactions” will give Facebook users more expressive freedom by allowing them to react more freely to a particular post, rather than just “Liking” a post.

To use “Emoji Reactions”, mobile users are required to hold on to the Like button and choose from an array of reactions. On the other hand, desktop users need to place their mouse cursor over the Like button, which will make the emoji’s appear on their screens.

To evaluate the impact of emoticons as a part of online self-expression, a whole lot of research and global online surveys were carried out by Facebook. The roll-out of “Emoji Reactions” is a culmination of their years of research and it will soon be available to you for online self-expression on the platform.

“Emoji Reactions” are soon to be rolled-out globally to all the users; that includes the desktop, mobile, iOS and Android app users.

TWITTER INTRODUCES GIF SEARCH SUPPORT

twitter

In an attempt to address its stagnant user base concerns, Twitter has launched GIF search across its platform. Short on creative juices, Twitter drew this latest creative inspiration from its rival, Facebook’s successful version of Playbook which uses a GIF image search on its in-app messaging platform. Very much on the similar lines, Twitter is now launching a wider GIF image support on its platform. This will include all kinds of GIFs that you have known and loved over the years, thanks to their associated partners – Giphy and Riffsy.

It’s hardly a surprise that of late GIFs have had a commanding web presence and according to Twitter, as of last year, over 100 million GIFs were shared across its platform. According to latest Giphy updates, the animated image search platform revealed that it recently closed a $55 million financial deal. Now, with a microblogging site coming into the picture, it more or less endorses and bolsters the fact that animated images form an integral part of self-expression online.

Having said that, the new GIF search functionality is simultaneously being rolled-out to Android, iOS and desktop users. Hopefully, the new feature will add to the engagement level of the audience by making their Twitter experience a worthwhile one.

Want to add anything? Have your say by emailing us at sales@ebrandz.com.

TWITTER’S LIVE TIMELINE GETS A NEW UPDATE THAT INCLUDES TOP PAST TWEETS

twitter

The Twitter Timeline won’t be the same anymore. Wanna know why? Read on….

If you’re one of those people who like to keep their past tweets record intact then it seems like Twitter has your back. Often rumored and hotly debated Twitter’s timeline featuring Top Past Tweets will finally see the light of the day. That means the live Twitter timeline will now be a thing of the past; especially after the recent announcement by Twitter.

Let’s see what the Twitter’s spokesperson had to say about the new Twitter timeline.

“We want to make it even easier and faster for people to discover and catch up on what’s happening right now.”

Having said that, the new Twitter timeline is available purely on an optional basis, as it asks users for their preference before making any changes. So, as a user if you opt-in for this change, some of your Top trending tweets from the past will appear on the top of your timeline, followed by the regular sequential Twitter livestream. This means that the live Twitter stream will continue to exist with the inclusion of some of your relevant top trending tweets. The company’s Twitter handle says:

“We’ve improved the timeline by analyzing how millions of people engage with billions of Tweets — and we’re using this information to determine the best content to surface. We use a person’s past Twitter activity to predict which Tweets they might like to see most.”

Of late, the company has been in redemption mode following its lacklustre performance at the Stock Market. Its newly inducted longer tweet limit is further adding to its growth concerns. So, will the introduction of the new timeline impact its fortune as well? Going by the tests results, the company says that it’s already attracting great audience response in terms of better engagement metrics. In a way this will also provide a solution to its long-standing growth concerns, which ultimately will help brands in maximizing their reach.

The change is about to happen but we still have to wait to hear a word from Twitter’s CEO about it. And like me, if you’re also buzzing with a lot of queries in your mind then just check these FAQs that talks about the methodology this new timeline is set to bring in to help both, Brands and Advertisers.

For more details, write to us at sales@ebrandz.com.

HOW TO INCREASE THE RETWEET COUNT BY ADDING PROPER CTA’S IN YOUR TWEETS

twitter

Are you dissatisfied with the number of retweet counts that your tweets are generating at the moment? To be frank, as online marketers we are never quite satisfied with whatever results we achieve through our promotional content.

You must have gone through n number of articles that lay importance on having an actionable CTA as part of your marketing content. But there are still many businesses that are short of creative ideas when it comes to CTA specifications.

There are a plethora of websites that offer suggestions and even allow you to test the functionality of your existing CTA specifications, including text, color and placement on blogs and websites. Yet, there’s lack of information on how to use them to good effect on social networking sites such as Twitter.

You may be running out of options on what to include/exclude to make better use of the given 140 character limit; add more text or less, include a link with proper hashtags or squeeze a CTA as part of your promotional tweet.

Does a retweet CTA have the potential to increase your target audience’s engagement levels or is it the other way around?  So here’s how you can make better use of your CTAs to get the desired results, as per an SEJ study.

Methodology

This study was carried out by SEJ staff in a period spanning 122 days, from May to September, 2015. In the process, they researched 22 Twitter accounts that published 5,148 tweets and were followed by a total of 350,000 followers. Each of these tweets could be put in one of the below mentioned groups. Each of these groups tweeted 1716 updates.

  1. No CTA
  2. ‘Please Retweet’
  3. ‘Please RT’

Results

Of the total of 976 retweets, more than 10% retweets came from 585 updates falling under ‘Please retweet’ group. The ‘retweet’ CTAs garnered over 70% response retweets.

Every CTA has a different impact

Besides displaying the importance of testing, CTAs requested the readers to do the needful, which in the end made the difference in terms of their effectiveness.

Image Source: http://blog.hubspot.com/blog/tabid/6307/bid/14982/New-Data-Proves-Please-ReTweet-Generates-4x-More-ReTweets-Data.aspx

Image Source: http://blog.hubspot.com/blog/tabid/6307/bid/14982/New-Data-Proves-Please-ReTweet-Generates-4x-More-ReTweets-Data.aspx

On one hand posts that included ‘Please RT’ garnered more than (285 times) 25% of the total retweets, while on the other hand posts that read ‘Please Retweet’ accounted for over 40% of the total retweets.

In another study on a promoted set of tweets, using retweet in the beginning of the tweet was found to be quite a useful tactic.

Days of the Week

The research further revealed that Tuesday (more than 25% of tweets got retweeted) accounted for more viewers’ engagement. It was followed by Friday (nearly 24%), Saturday (nearly 23%) and Wednesday (nearly 20%).

Discussion

  1. Based on the research data, it was observed that the results may slightly vary depending on the availability of regular or active users. Of the 22 twitter accounts, they found that few accounts were inactive and this impacted the retweet result. Nevertheless, it was found that this was more or less a perfect representation of the retweet counts.
  2. It was also observed that positive results tend to decline with time; especially if you include ‘Please Retweet’ in every single tweet you post.
Image Source: https://blog.bufferapp.com/twitter-cards-guide

Image Source: https://blog.bufferapp.com/twitter-cards-guide

Your final takeaways

From the study, it was concluded that adding a ‘Retweet’ CTA positively impacts your engagement levels in terms of more retweets. But it would do you well to use it less frequently. It is preferable to use it in the beginning of your post and for better engagement levels, use it in the middle of the week.

Want to leverage Twitter for your business? Check out our Social Media Packages. But before that, do not forget to request a FREE Social Media Audit for your business.