All of us equate search and optimization with the World Wide Web. But the connotations of search have changed thanks to high-end mobile devices or smartphones that offer unlimited way of accessing information. Just like in a search engine, users can now search apps by phrase or keyword, browse an index divided into several logical main categories and subcategories. Read the rest of this entry »

After Facebook unveiled a new advertising system, individual Pages emerged as major customer interaction hubs for an array of brands irrespective of size or domain. Simultaneously, the complex logistics of managing a vast amount of fan conversation had to be developed as well, especially when things go wrong. a business needs to have in place a comprehensive strategy to manage such situations more tactful. Read the rest of this entry »

Among niche online networking websites, LinkedIn is the one that stands out as probably the most popular one for meaningful professional connections. That distinct position has yielded it the staying power and a state of dominance. But now it is facing new challengers in form of specialized apps that have arrived on the horizon. Read the rest of this entry »

Would you really be worried if your mobile number or other sensitive private data on the Web was becoming accessible to any site you had just visited? And, imagine if someone from us had happened to put a sort of embarrassing photo or video online, a few months ago, which had been forgotten by now, suddenly resurfaces! Would you not want to remove all traces of it forever? Read the rest of this entry »

The world’s most popular social networking site, with over 800m active users, has filed for an IPO amidst much frenzy and speculation. It’s going to be among the biggest ever initial public offerings by a technology firm in the world. Investment experts point out that the sentiments are quite similar to those at the time of the Google IPO. Read the rest of this entry »

Facebook will soon start the ambitious journey of transforming itself into a publicly-listed entity. According to market estimates, the world’s most popular social networking platform is roughly being valued between $75 and $100 billion. It has already filed the papers for the IPO with the US financial watchdog. The subsequent flotation exercise slated to take place some time later this year would help it raise close to $10bn. Read the rest of this entry »

‘Clickjacking’ has emerged as a point of worry for Facebook. The world’s popular networking site, dealing with the hassles of spam, privacy and censorship issues, has allegedly suffered at the hands of a company based in Delaware that it claimed to have  reaped more than $1 milion a month by employing bogus pages hosted on the social network to coax users away to other sites. Read the rest of this entry »

The FBI, according to media reports, intends to step up the social networks’ monitoring, and sought more assistance to build an app to constantly watch the sites like Facebook and Twitter. The bureau has already published RFI (a request for information) looking for companies to frame an elaborate social site monitoring system. The proposed measure to increase the monitoring of communication on social networks has upset privacy advocates. Read the rest of this entry »

As already reported, Twitter has announced its step towards making ‘sensitive’ content selectively available to users across the world on basis of geography, and the local government’s concerns while entering countries that might harbor ‘different ideas’ about the concept of freedom of expression. Read the rest of this entry »

Twitter is giving itself the prerogative of withholding content in certain countries, even while keeping the same content available for other parts of the world as it may deem fit. The only way for it until now to censor was universally eliminating the material from the platform. The new change means text thought to be inappropriate by a national government can be withheld selectively in that country. Read the rest of this entry »