Category Archives: Social Media

HOW TO DO INFLUENCER MARKETING IN THE DIGITAL AGE

If you want to climb Mount Everest you aren’t going to do it alone.

You need help; you need a group of climbers to support you through the climb.

You also need the help of an expert who has been there and done it.

Influencer marketing is just the same.

You get to be the side kick of a super hero for a brief moment or two. Imagine being Robin to Batman or one of the Avengers. (I am looking at Scarlett Johansson J)

You might have awesome content but if you have a small following or have just started an online business, web site or blog – you need a guiding hand who can amplify your content.

Don’t get me wrong. You can get there all by yourself just fine, but this may take longer. Partnering with the right Influencer can get you there quicker. Who knows how many years they can save you?

And, it helps with search engine optimization too.

Ana Hoffman has been featured in this infographic not from a pure marketing perspective but because her content on influencer marketing is one of the best.

Good luck with influencer marketing. Let us know how you are going to use Influencer marketing in your next campaign. If you like this infographic, share it!

Influencer Marketing in the Digital Age

FACEBOOK USERS SPEND MORE THAN 100 MILLION HRS WATCHING VIDEOS ON A DAILY BASIS

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Facebook seems to be reaping the rewards of the steps it took last year. Reports indicate that it’s not only witnessing a significant growth in its ad revenue but also there’s marked improvement in the number of active users across its platform. According to Facebook’s CEO Mark Zuckerberg, users are spending millions of hours watching videos on its dashboard, that too on a daily basis.

“Video is an important part of the Facebook experience, and continuing to invest here is important for allowing people to share and consume some of the most engaging content,” said Zuckerberg during yesterday’s earnings call. “We’ve continued to make progress and now 100 million hours of video are watched daily on Facebook.”

Zuckerberg further added that they are currently exploring the idea of making it a “regular platform” for users to watch and share videos, on the go.

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Besides that, Facebook and its sister concern, Instagram have a separate video ads section that even third party apps like Microsoft Xbox is currently leveraging to promote the launch of its upcoming video game called Halo 5.

This is what Facebook’s COO, Sheryl Sandberg has to say about third party apps using their video ad platform.

“They understood that people watch video differently in mobile news feed than on TV, so they created videos to capture audience attention in the first three seconds even without sound.”

Sandberg further says that Microsoft successfully promoted their videos on its platform, which not only generated a lot of curiosity amongst the US audiences but also raised their buying intention by a significant margin.

Sandberg even backed Zuckerberg’s remarks on the usefulness of videos for overall growth of the network.

“Video ads are important on our platform and the most important thing that’s growing,” said Sandberg, “We have 500 million people watching video a day. And the fact that so much video is being consumed on our platform gives us room for an ads business to grow because we want the formats to match.”

Apart from big brands currently leveraging its Video Ad platform, Sandberg added that SMBs have uploaded more than 1 million videos in the past month.

Finally, Facebook’s CEO even hinted the possibility of a devoted Video App in the near future. He also remembered to mention past year’s video efforts that include the Boomerang app with video-looping capabilities alongside the video call enabled messaging app. There were also a few words on the Instagram based video channel that allows users to share their big moments across its platform.

For more information, write to us at sales@ebrandz.com.

RIP TWITTER’S SHARE COUNTING BUTTON AND WELCOME OPENSHARECOUNT AVENUES

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Late last year, Twitter left many publishers and social media managers in a bit of frenzy by announcing that it will no longer support share counts on its handle. This left many users in a spot of bother wondering how to track their article’s shareability count. It does hurt when your article’s shareability count suddenly drops down to zero. Low shareability count puts a question mark on the credibility of your content and that in-turn affects the bottom-line of your business.

But many users did find a quick, suitable replacement to their problem, while some are still in search of a better alternative or praying to God that share count will be brought back. And then there are the others, who were left with no other option but to completely get rid-off it.

Many RIP messages are directed at the late Twitter button. But there are quite a few options which more or less do the job in similar capacity and are yet to be explored fully. Listed below are some of the better alternatives available to fill the huge void left by Twitter’s share button.

  • OpenShareCount: Currently this share counting tool is in heavy duty mode, since many sites are leveraging its services to track their Twitter share counts. Although, OpenShareCount comes with certain limitations in terms of data access. This is mainly because many sites relied heavily on Twitter’s platform to do the needful. Since, the site can only access share counts of past seven days of tweets, which get stored locally only to be added later to the counter to give you a fair idea about the number of shares that your tweet has garnered.
  • TwitCount: This tool comes as a huge relief for publishers who find themselves getting stuck in OpenShareCount and Twitter’s dashboard problems, as it provides them with exact information about their article’s share count.
  • NewShareCounts: Much like OpenShareCount, this tool’s API only tracks tweets for past seven days from the day you start tracking and the rest of your tweet data goes amiss.
  • Gnip: The fact that it’s a Twitter owned tool is reason enough for it to become the darling of many large publishers. This tool has an added advantage of providing details of unlimited tweet history alongside real-time information.
  • TrackMaven: This analytics tracking tool has recently added support for Twitter counts as well.
  • And if you’re a developer and wish to build your own tool then you can make use of Twitter’s REST API. But this will require you to build a tool that is not limited to a week-long share history.

Besides these, publishers can also leverage BuzzSumo to track the number of share counts of their content.

The above mentioned options are quite handy, but they come with certain limitations in terms of usage and the services they offer. All we can say is that these tools as such cannot replace Twitter’s official button, but they can be trusted to do the needful.

For more information, write to us at sales@ebrandz.com and let our professional reps assist you.

TWITTER’S LONGER TWEET LIMIT AND GROWTH CONCERNS SPELL DOOM AT STOCK MARKET UPDATE

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Continuous growth related issues and the recent announcement of extension of tweet limits to 10,000 characters seems to have taken a heavy toll, not only on Twitter’s social ranking but also on its stock prices. According to reports, the company’s stock prices have hit a new low, breaking the previous record of $23.31 price point.

Twitter’s stock prices experienced a 14% drop in stock value to take the tally to a new low of $19.98. This recent downward trend in its stock prices brought the company’s net worth value to $13 billion price point. And considering the fact that Facebook has recently acquired the popular instant messaging app i.e. WhatsApp for $22 million puts things in better perspective.

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In recent times, the company’s policy has constantly been on the firing line, be it for its growth-related concerns or for announcing the new tweet limit of 10,000 characters. Both these factors had a major impact on its stock prices, which experienced a much greater fall than other tech companies.

Off-late, Twitter’s slow user growth rate has been a major concern for the second-ranked social networking site; although it still boasts of a healthy 320 million monthly active subscribers. This may be an achievement of sorts but it isn’t enough to challenge the No.1 ranked social networking site i.e. Facebook, which is way ahead in the competition and is sitting pretty with 1.5 billion monthly active users.

Despite Twitter doing everything possible to get ahead of its immediate competitor, which includes changing its ‘favorites’ to ‘likes’ and even adding a new feature called Moments, it wasn’t able to extend its active subscriber tally.

At present, Twitter is plagued with the challenge of killing two birds in one throw, which includes improving the performance of its trending stock prices and getting more users onboard. To accomplish that feat in a hurry, the company needs to do more than just add/modify features on its dashboard.

For more information, write to us at sales@ebrandz.com.

FACEBOOK TO ROLL OUT 7 MAJOR UPDATES IN 2016

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Facebook is the undisputed king of the social realm. It has not only succeeded in reaching the top, but Facebook has retained this number one position since long. So what’s the secret?

The secret is, Facebook never fails to amaze its users with new updates. They are tirelessly working to introduce something new that can make the user experience more pleasing. So it came as no surprise that Facebook is ready to roll-out 7 major updates in upcoming days. If you’re a business owner, marketer or just a social media enthusiast, get ready for these seven changes:

1. Virtual Reality

The two gadgets which blew everyone’s mind back in 2015 were Hoverboard & Oculus Rift. So when Facebook decided to acquire Oculus, every geek & social media enthusiast jumped with joy because of the possibilities that unlocked with the news of a giant like Facebook backing the device. Be assured that Facebook will leave no stone unturned in pushing VR on the consumers. That means more VR-supported content on the platform such as 360-degree panoramas. Facebook is also planning to reward those users or businesses who will generate such content.  With this cutting-edge technology, high ambitions & great efforts, we can say that VR technology will stick around this time.

2. Instant Articles

Although Facebook introduced Instant Articles in 2015, it was limited to selected few publishers. Basically, Instant Articles were designed to keep the audience in the Facebook app for as long as possible and enlarge exposure for the publishers. Due to people’s short span of attention nowadays, Instant Articles might be excellent for everyone because publishers will get more readers, users will get information quickly and Facebook will engage users for a longer period of time. So it’s a win-win for everyone. However, many publishers felt that Instant Articles will not be very beneficial because it lacks robustness. So you can be assured that Facebook will revamp it’s Instant Articles model in 2016 and relaunch it with a wider circle of publishers.

3. Facebook M

After Siri & Cortana, get ready to witness one more digital assistant “Facebook M”. Since Apple’s Siri is dominating the digital assistant segment, Facebook is trying to play a different card. This messenger based digital assistant is not completely Digital; in fact, Facebook M is a digital-human hybrid. It’s algorithms are similar to those of Siri & Cortana but also backed with a team of human assistants working behind the scene to handle the most complicated tasks. This highly ambitious project of Facebook will either become a blockbuster or fall flat. But one thing is for sure – they are at least trying to bring variety to the digital assistant space.

4. Advertising Changes

Facebook advertising has been modified rapidly. The pace was really fast and advertisers were happy with the advanced targeting options that they were getting. In 2015, we saw many updates including the introduction of “Call Now” button, carousel-style ads & phone ad management. Now, Facebook is planning to follow in the footsteps of Pinterest & will probably include more social/ecommerce hybrid fictions for its businesses in 2016.

5. Organic Visibility

You may have to refine your Facebook marketing strategy in 2016 because its organic traffic is getting low day by day.  And lower organic traffic means higher pressure for marketers and businesses to employ Paid Advertising, which also means that Facebook will get more dollars than usual. However, they will subtly deny this obvious plan with a “we are trying to improve the user experience and hence showing highly relevant content only”. Yeah, great user experience and nothing else.

6. Customer Service

Messenger app will be made available to business owners so they can reach out to their targeted audience. We don’t have the blueprint yet but it’s certain that Facebook will roll out Messenger as a customer servicing platform. It will be amazing for every business, but it would be great especially for the B2C businesses. Facebook has already enabled business owners to harness the immense power of Messenger, but it is limited for now. Let’s see how Facebook will please business owners without annoying its users.

7. Greater Video Emphasis

Facebook surpassed YouTube in most desktop videos viewed per month. Facebook went from 4 billion video views per month to 12 billion video views per month. This huge leap indicates that people were satisfying their video cravings from Facebook, and thus it is planning to prioritize video content heavily. Users and businesses can witness some tools that will make uploading and playing videos easier. It will not only boost the organic reach of Facebook, but it will also be fruitful in many other aspects. 

Conclusion

Facebook keeps coming up with some new features to entice both, users and businesses. Some of their updates become a hit and some fail, but they keep introducing something new. The most important is the pace and degree to which Facebook is combining the updates to the app. Their apps are emerging with these updates and they will no longer remain just a social media platform. Marketers and business owners who are keeping an eye on the updates and learning to utilize them, will go high and far for sure.

Want to make the most of Facebook this year? Check out our Social Media packages. You can also request a Social Media Audit Report Worth $249 for FREE! Just email us at sales@ebrandz.com or call 1-888-545-0616 Toll-Free.

FACEBOOK IS MAKING IT EASIER FOR iOS USERS TO DISCOVER NEARBY EVENTS

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New Year celebrations are just around the corner and if you still haven’t decided on your party destination then Facebook has got some options for you. Facebook has just launched Events Discovery Application to help iOS mobile users to track nearby events. This new mobile feature will be made available to 44.53 million iPhone users in 10 Major US cities, who can search for latest events update on the basis of their location. Besides improving its event notification service, Facebook is aiming to attract more online audiences, since its social login activity in the past two years has taken a slight dip.

Additionally, it allows iOS users to choose a particular event of their liking from categories ranging from Entertainment & Music to Food & drinks, Nightlife, Sports and Fitness. And if you’re not too happy with the current happenings in your city then you can search for a different location to get a fair idea about what’s happening in other nearby places.

At present, though this feature is being rolled-out to iPhone users across 10 major US cities, there’s no need for Android users to get disheartened. Team Facebook, after beta testing it out in these 10 cities, will extend the service to Android users as well.

With only 450 million active world-wide users, Facebook’s Events section has for long, taken a back seat. It is one of the reasons why Facebook wants to revamp it completely by displaying such public events in its News Feeds section alongside smarter notifications of related events. Nowadays, with more information related to public events being dispersed regularly in its news feed section, Team Facebook is only too happy to build a strong Event Product for its dashboard.

In the meantime, let’s see what Facebook’s Product Manager, Aditya Koolwal has to say about this new development through his recent blog post.

“We have a good sense of how people look for things to do. The social signals we have, the friends who are interested in going, the friends you can potentially go with — that’s our bread and butter, so we’re going to try and take advantage of that as much as we possibly can as we roll out more discovery features.”

For more information, email us at sales@ebrandz.com or call 888-545-0616 Toll-Free.

FACEBOOK FACES CRITICISM IN ITS EFFORTS TO REVAMP REAL-NAME POLICY


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Much to the amazement of 1.44 billion monthly active users, Facebook’s currently working to strictly enforce its infamous real-name policy, making it mandatory for a user to use either a real name or a name they are known by.

This will enable the No.1 ranked Social Networking Site to address two of its user based concerns: Minimizing the number of people asked to verify their names and Simplifying user’s process of verification.

What can you expect out of it?

As a new user, you’ll be required to come up with some explanation as to why you want to be addressed with a particular name of your choice.

For instance, you may wish to be known by some famous Hollywood actor or a public figure’s name because you are a die-hard fan. In such a scenario, you’ll have to come up with relevant personal information justifying why you desire to be known by some other name, which will be reviewed by Team Facebook.

This recent move by Facebook has raked in heavy criticism from its worldwide user base; especially from transgender communities and victims of domestic violence or cyber bullying. But the new set of tools recently released by Facebook may just put an end to this worldwide criticism.

How it used to be in the past?

Previously, as a newly signed-up user, you may have used a different or fake identity for your Facebook username. But the release of new set of enhancements will ensure that such a matter is reported and scrutinized by Facebook’s team of experts. As a result, unlike your previous fake profiles, you won’t be able to get away with a fake user ID without giving a valid explanation for the doing the same.

This also means that if your “real name” is not accepted by Facebook, then you’ll be served a seven day grace period to come up with necessary documents as part of the new verification system. Previously, the company used to suspend those accounts which it deemed as fake ones.

These features are currently being tested for mobile and desktop users in the US, before the company officially rolls it out early next year to simplify the user verification process.

For more information, you can email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).

GOOGLE TAKES ON PINTEREST WITH ITS NEW, INSPIRED PHOTO BOOKMARKING OPTION

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The saying “old habits die hard” goes well with Google’s monogamous attitude of competing with everyone. After the recent Apple and Facebook showdown, the search giant is now taking interest in the growing popularity of Pinterest.

Pinterest, launched in 2010, comprises of a simple dashboard functionality that allows you to pin all your favorite images in one place and is slowly becoming the next popular destination after Facebook, Twitter and Google+. Taking a clue or two from its simple dashboard features, Google announced a new photo bookmarking feature along similar lines, which caters to mobile users of Google images.

“The perfect image of your next big adventure, knitting project or style-changing haircut is bound to exist somewhere out there. But what happens once you find the image? Take a screenshot? Maybe try to save the webpage? Starting today there is an easier option: you can now star and bookmark images directly from Google’s image search in your mobile browser.”

Google’s new add-on feature works much like Pinterest. It allows users to return to photos and bookmark the pages on which they found those images. Not just that, users can even create groups of similar items known as Collections, which pretty much work the same way as Pinterest Boards.

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On the other hand, users carry-out all these activities in their personal space. This means that such private information cannot be shared with friends or other users.

Taking all these parameters into consideration, it can be said that it is too early for the new Google feature to present any sort of challenge to Pinterest’s already established features.

Moreover, Pinterest’s visual search option, which allows users to scour through more than 50 billion Pins on its ever expanding network, is already giving a tough fight to Google’s search capabilities.

But the new add-on feature could still help Google in collecting loads of user based information. And combined with its revamped social network i.e. Google+, it can also get the numbers in terms of user data collections.

But, at the moment, this new image feature is only available to mobile users in the US on Android and iOS platforms.

For more information on this topic, write to us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).

WHY SNAPCHAT, PINTEREST & INSTAGRAM ADVERTISING ARE AN ABSOLUTE MUST FOR BUSINESS & HOW TO DO IT RIGHT!

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Social media marketing never gets old; in fact, their traffic driving potentials are increasing day by day. On one hand, Facebook is still the undisputed king of the social realm as it generates the highest number of traffic referrals. On the other hand, there are slightly new platforms that are rapidly gaining popularity.

The new social media platforms, namely Snapchat, Pinterest and Instagram offer a brand new way of advertising and a growing audience base. For marketers and business owners, NOW is the time to get familiar with these new platforms and utilize them to the fullest.

Pinterest!

Pinterest has become the latest favorite of marketers and advertisers due to several reasons. Firstly, Pinterest users have approximately doubled since 2012. It now has ONE HUNDRED MILLION monthly, active users! That’s one giant leap. Secondly, Pinterest works as an icebox for evergreen content since it offers longer lifespan. And last but not the least, Pinterest’s 75% traffic comes through mobile. A big reason to advertise!

But like you, there are many business owners and advertisers trying their luck here. So to stand out from the crowd and get the best possible outcome, you have to do things the right way.

Here’s The Pinterest Survival Guide

  • Don’t use your personal account for commercial purposes, create a business account and get it verified.
  • Keywords research data should be kept in mind while creating custom boards.
  • Think beyond your website content. Get associated with those messages and posts that are somehow related to your brand and can turn out to be beneficial.
  • Creativity is the key. No one gets amused by old, boring stuff.
  • Use infographics, compelling images and hard-hitting captions.
  • Try to promote new boards in already popular boards and save yourself some time and energy.
  • Pin your content in other areas the moment you see it taking off.
  • Start using pin alerts and promoted pins.
  • Interact as a brand with the folks who share similar interests and content. Use a subtle tone and language while interacting with other users.

Remember, there are one hundred million monthly active users waiting for the right product. If you do your campaigning just right, rest assured that your sales are going to elevate soon.

Snapchat!

Use Snapchat for your brand, and claim your name now! Why? Because Snapchat went from 4 million to 6 million views in just two weeks and brands are making their way to the scene.

It’s a platform that can be used for both one-on-one and one-to-many… Users can send stories and personal content. It’s versatile and simple.

While Snapchat was started for friend-based interactions, it has expanded to successfully include brands as well. Sponsored Geofilters have unlocked the door for excellent branding opportunities.

Let’s find out the best way to employ Snapchat for your business

  • Quality wins over quantity. So instead of making many OK-snaps, make two or three great ones.
  • Keep Experimenting! Use videos or make unique snaps.
  • Click your own story and check the metrics.
  • Snapcodes—QR code-like images that are scanned by the app—are the most common way to build a following.
  • Hire influencers to do it for you.

Instagram!

FORTY BILLION PHOTOS from 400 MILLION monthly active users in just 5 years! I think these stats are enough to convince you to start advertising on Instagram. (P.S.: Sadly, I am not getting a single penny for promoting their advertising program)

So now it’s pretty clear that Instagram is important and can be really useful for promoting your business. So the next question is: What’s the best way to promote your product or service on Instagram? Here are a few tips:

  • Post high quality and unique content.
  • Use relevant Hashtags to get 30% more engagement.
  • Think big (hashtags), with a side of niche hashtags to stand out from the crowd.
  • Build a community around an actionable hashtag.
  • Kindly don’t over-post!
  • Find the beauty in your brand.
  • Employ all the tools that Instagram offers

If there’s one lesson to be learned, it’s that brands should take into consideration the up-and-coming social media platforms. They’re not on the fringe — they’re where it’s at.

In case you need assistance with social media marketing, write to us at sales@ebrandz.com or call  1-888-545-0616 (Toll-Free) and our reps will be with you right away.