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Tag Archives: apps

GOOGLE LAUNCHES SPRINGBOARD SEARCH TOOL TO HELP USERS SEARCH ACROSS ITS SUITE OF APPS

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Google recently introduced a new search tool on the platform known as Springboard. This tool is designed to conduct searches across Google’s collection of apps that includes Google Docs, Gmail, Google Drive, Google Calendar, Google Photos, etc.

Besides being a search assistant, Springboard also proactively provides pretty handy, actionable information and suggestions. No such examples are provided as to what those suggestions may be.

Springboard is specifically so designed to cater to business oriented people who make use of Google’s productivity apps on a regular basis; especially the high performance driven tech savvy individuals.

As part of the announcement, the company also issued a major upgrade to Google Sites, which is a tool designed by Google for creating pages on the web. The update will help users to conveniently fetch information from other Google apps and flaunt responsive design for all web layouts.

As per reports, Google’s currently testing both Springboard and the Google Sites upgrade with a select bunch of users in Google’s early adopter campaign. If you are looking forward to use this feature early then just fill out the form here before Google officially announces its public release date.

GOOGLE NOW ENABLES USERS TO CUSTOMIZE THEIR GOOGLE APP EXPERIENCE

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Last week, Google rolled out an update to Google Now that allows users to customize their Google App experience. As reported by 9to5′s Social Media Channel, a mere tap on Google Now will display a range of animated logos. The users are not only allowed to select their favorite logo, but also to adjust the logo color according to their own tastes. Users can see their customized Google App version displayed at the top of the stream.

According to the 9to5Google.com report, users with Google App’s latest version installed on their devices can use the new and updated Google Now feature. So, if you’re bored of the Google App showing up in the same standard colors, then you can switch them to your own favorite ones by using the finger paint-like feature that is included within the app.

“Users will notice an enlarged Google logo that occupies the fill width of their device. At first it is shown in its normal colors, but it will slowly fade into white. Whatever part of the logo a user taps will be filled with a splotch of color. Every touch changes the color and by the end users will have a uniquely colored Google logo.”

As per 9to5Google.com, the slow to load app update will sport some new animated icons like a magnifying search glass, a musical note, eating utensils and other relevant search images instead of the animated blue circle that used to indicate search progress.

Google always puts user experience on the top of its priority list and the new update is a continuation of that process.

What do you think about this change? Send in your comments to sales@ebrandz.com.

IT’S TIME TO STOP PLAYING THE GUESSING GAME IN APP MARKETING

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Gone are the days when the number of downloads portrayed actual success of an app. A few years back, seeing a thousand downloads of your app may have been an exhilarating experience, but today it’s not. The number of apps has escalated insanely, but then so has the number of users. So if you have witnessed a thousand downloads of your app and are jumping around in joy, then you need to calm down and get a reality check.

Sorry to break your confidence, but this is actually the case. Downloaded apps don’t guarantee user engagement. In fact, a survey revealed that due to mammoth availability of apps, most of the new apps never get used after being installed. People install the apps, engage with it a few times and then forget about it.

This makes the job of a marketer tough. Because currently the only measuring system is driven by the number of downloads. Hence, it is very difficult to find out which app is actually performing well and if it can provide with the data, a marketer is looking for.

Earlier, the success was measured by the number of clicks on the banners. But that was an old way of measuring. As technology has advanced, it has become possible to accurately analyze & measure the sales path. This is also the case with app marketing.

The best possible way to analyze the success of an app is to include a registration form which has to be filled by a user on downloading it. You can also evaluate the time spent, pages viewed, content views, levels or achievements unlocked, number of in-app purchases and more. But of course, these metrics are not “One size fits all” and can be implemented as per the niche & the type of the app.

These metrics can be a game changer because as I have already mentioned, app marketing still runs on the “Guessing Game”. So if we get accurate data from apps, it will help us (marketers) design close-to-perfect campaigns and get maximum return on investment. It will also help in understanding users’ behavior and thus it will be beneficial for app developers as well.

But in this highly competitive app world, it can be dangerous for app developers to force users to fill the form. Users are usually running out of time and have many options in hand. If a registration form turns out to be longer and detailed than usual, it can adversely affect app downloads. Also, any metric that involves users’ involvement can be risky considering the short attention span of the users.

However, Google is taking long strides towards scanning the data of the apps and analyzing user behavior. But this can be a success only when most developers will allow Google to do so. If a majority of the developers provide access to Google then a new door will get unlocked for everyone. After all, an app contains so much data that it can be used for creating pitch-perfect marketing campaigns by understanding the users’ needs. It will be a win-win situation for everyone, since Google will get the data and so will the marketers. People will get to enjoy free trial in exchange for viewing ads. And these ads will prove to be highly relevant as they will be targeted after analyzing an individual’s buying and usage pattern.

We can definitely expect huge advancement in the field of app marketing in the near future.

For more info on this topic, you can write to sales@ebrandz.com.

HOW TO GET USERS & KEEP ‘EM COMING BACK TO YOUR MOBILE APP

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In this ever changing digital era, timely examination of your app marketing strategy is crucial to keep up with the pace.

The year 2015 will be remembered for many reasons, and one of them will be “Mobilegeddon”. In 2015, mobile searches surpassed desktop searches and studies shows that the number of mobile usage will only increase. Also, a recent study showed that by 2020, there will be approximately 6.1 billion smartphones. Now that’s a huge number! For an app owner or marketer, this really is a welcoming estimation.

However, with the growing number of mobiles, one thing you should keep in mind is that people love changes. If you are not changing your approach, you are taking a huge risk of being left behind.

We have witnessed that too many app publishers are caught up in the old ways while targeting their mobile customers, instead of using in-app behaviours to figure out who their audience really are.

We don’t want you to make the same mistake and thus, we are sharing a few tips & examples that will help you up your app marketing game.

Showing the value of push notifications to users

Nowadays, people have a lot of apps installed in their mobiles, and as majority of these apps use aggressive push notification strategies, people have stopped opting for these notifications. At present, most people do not enable push notifications. The number of people who have enabled push notifications is as low as 43%! So if you really want to have a successful push notifications strategy, you should start providing value to the users.

Recently a company named  “Last Minute Travel” managed to boost their opt-in rate from 22% to a whopping 62%. What they did was brilliant.  Instead of forcing people to opt for push notifications, they indirectly explained to them why push notifications are extremely useful.

They asked users for permission to send updates on “potential flight delays after they booked a trip”. And as you can probably guess, most of their users enabled push notifications. This smart strategy helped them increase their opt-in by 182%.

Re-engaging your mobile app audience

Offering discounts is surely a full-proof way to re-engage audience, but there are other ways as well, which can rejuvenate user engagement.

For instance: A brain-game & brain training app, “Lumosity” saves its discount offerings only for die-hard fans of their app. For users who do not visit frequent, they offer reminders!

Firstly, they ask the users if they’d like to receive training reminders. They then enable users to choose the data that they want to receive over email or push notifications. After that, they carefully choose the perfect time of the day to remind their users to come back to the app & complete their daily training session.

This strategy is working very well, for so many reasons. First and foremost, they are offering free training & anyone who is into mind games would like to sharpen his/her skills for free. Secondly, by enabling users to choose the data they’d like to receive, they are ensuring that only relevant data is been sent to them. And last but not the least, they carefully choose the right time of the day for sending push notifications; i.e. at night when a person is about to go to sleep after dinner, or at daytime during the lunch break.

Cost-effective user acquisition

You might like to try out a full range of customer acquisition channels. There are many customer acquisition channels available, such as social mobile advertising, in-app advertisements, etc. Try out each and every channel to figure out which channel works the best for your business.

Also, don’t target just high-value users. Because if you pay for them appropriately, both high & low-value users can be profitable.

For detailed information on any particular aspect, you can reach out to us at sales@ebrandz.com.

FACEBOOK, GOOGLE & APPLE FEATURE PROMINENTLY IN THE NIELSEN GROUP SURVEY OF TOP APPS OF 2015

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Facebook, Google and Apple dominated the list of Top Ten Smartphone Apps of 2015 according to a survey conducted by Nielsen group.  In the process, the above mentioned three companies swept away all the top ten positions.

The online survey reported an 80% growth in the ever blooming US smartphone market at the end of Q3, 2015. In comparison, a recent popular survey by comScore reported a 78% surge in the smartphone market.

Talking about the survey report by Nielsen group, it placed Facebook and YouTube in the first and second position in the list of Top Mobile Apps of 2015. Facebook Messenger came a near third followed by Google subsidiaries taking up the next four positions. Google Apps – Search, Play, Maps and Gmail grabbed these honors.

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On the other hand, it was the Facebook Messenger which reported a growth surge of 31% on a yearly basis. Following suit was Apple Music, which grew at an amazing pace after its launch a year ago. The most amazing thing about the survey was that three companies dominated the listings of top ten apps and apparently the online traffic. However that doesn’t reflect in the Nielsen group’s reports, which ranked the top ten apps on basis of their audience reach.

In comparison, comScore’s most recent survey that lists Top 15 Apps slightly differs from the Nielsen group’s. It includes Pandora, Yahoo Stocks, Twitter and Amazon with the final two entries getting a mention in the last five positions. In addition to that, comScore’s Top 15 Apps do not list Apple Music or Apple Maps in the top 10 positions.

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For more information, email us at sales@ebrandz.com or call 888-545-0616 (Toll-Free).

WHAT IS APP INDEXING AND HOW IT IS BENEFICIAL

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Imagine the possibilities that will be unlocked once Google starts listing In-App content too, in its search results.

If this happens, the accuracy and convenience a user will get will be immense. It will allow the users to choose whether they want to see content  from a web page or via an already installed app, which will dig out content from deep inside. That way they will have complete command over their viewing experience.

It will connect with the last remaining platform of the Internet (Apps), thus creating a revolutionary multi-platform experience. Revolutionary, because it will make the entire Internet world searchable!

The presence of mobile apps in mobile search results will increase rapidly since developers are now allowing Google to index their app content.

So is it yet another appreciable move by Google to enhance user experience? Or is it a threat to our privacy since Google can now dig out data and content from the deep ends of your phone? It can be explained as follows:

Notice that both the statements “why do you want to know everything Google, why are you spying on me?” and “Ain’t nobody got any perfect results for the new search terms in Google” are highly interconnected and demonstrate an insane level of irony!

Meanwhile, the question that arises is – What does this really mean for Mobile users and App developers?

Let’s see the answers:

What is indexing?

Google keeps updating its searchable database with new information which is called “Indexing”. In other words, Google gathers data from a website by sending “Spiders”… well not literally! This data gets stored in Google’s library and every time you search for something on Google, you actually end up accessing this data. Thus creating more sources of data. Meaning, more information and enhanced search experience.

Until 2013, app developers were very particular about their privacy and hygiene. They wanted no spiders crawling in their houses. As a result, app data was walled off from searchable Internet.

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But soon they realized that these Google spiders are extremely helpful and thus the scenario began to change.

The gradual inclusion of app content in search results

In 2013, Google announced that it would begin indexing content from Apps as well. However, the number of publishers was limited and it was meant only for Android apps. But in 2014, the criteria of app search escalated as Google proposed that any webmaster who would like to list their app content in search results can contact them.

In 2015, iOS version of chrome was allowed to be indexed along with the Apple’s own web browser “Safari”. However, Safari arrived really late. Maybe because Safari was partying hard and passing out, I guess!

How does app indexing work?

Through sitemap or Google’s Webmaster Tools, Google can search out (index) in-app content. When someone searches for this content, present in the already installed app, the user gets the option to view that content directly from the app instead of viewing it in the normal mobile webpage.

If the website has the same content over their webpage and app both, then the app results will appear as deep links in the search results. If the user already has that app installed, then clicking on the deep link will redirect him to the app.

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What is a deep link?

It’s not that deep that you can see Adele rolling in it. In fact, it’s a link that directs a user to a specific page where the desired content is available. And in the case of Mobile apps, it directs the user to that specific page in the app instead of the homepage.

How to let Google index your apps

If you are an app developer yourself and want to get your app indexed for your own “reasons” then let Google understand and explore your app. But how will you do that? Moz has listed many tips that explain in detail. To know more you can refer to that post. Listed below are a few tips in brief.

  • Configure support for universal links in iOS. It’s basically HTTP links with a single URL that can be used to open both, content in the app and a specific webpage.
  • Let Google index your app using API for Android or SDK for iOS 9.

For the best implementation of app indexing on both Android and iOS, Google has explained things in detail. Currently, iOS users will see app results only if they have that app installed but Android users have the privilege to view app content in their search results even if they don’t have the app installed on their devices.

Why should you allow Google to index you app?

You should allow Google to index your app only if you’d like to attain  good rankings, since Google has announced it as a ranking factor. It doesn’t matter if the user has your app or not.

The pros of app indexing seem quite impressive since, your in-app content will also be used as a signal in ranking factors and not just the webpage content. It means you can elevate your online presence by using it.

Also, the apps have precise data that went unexplored until now. That precise data will help in creating a magnificent and the most relevant user experience in near future. Also, now the user has more options to choose from. If you hate any apps, you can ignore them, if you love certain apps you can directly jump to them. So overall, it’s a win-win situation for everyone.

Love the info? Please feel free to share. Need any help? Kindly ring the bell 1-888-545-0616 (Toll-Free) or email us at sales@ebrandz.com for assistance.

HOW TO BETTER OPTIMIZE YOUR APP, WHILE OPTING FOR APP STORE OPTIMIZATION (ASO)

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Whether you’re a professional app developer or a business owner, getting an app designed to showcase your expertise or business potential seems like an easy way to reach out to your target audience. But wait! Don’t high-five yourself just after launching your business app. Much like your web presence, you’ll have to optimize or market your app for better audience reach.

There are a few things that most app developers tend to ignore while opting for App Store Optimization (ASO), which in turn can adversely affect their app downloads.

While there are a few aspects that you need to work on such as app name, keywords and app description, there are some other factors of App Store Optimization which are overlooked, but can have a huge impact on your download count.

1. Retention

Professional game developers ignore this important aspect, while developing their game’s blueprint. It’s important for you to focus on your game’s retention value, before trying it out on different monetization platforms.

This fact is also acknowledged by Android and iOS App developers, who started testing their apps’ retention rate to ascertain how their apps rank for certain keywords.

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Most app developers tend to focus only on the administrative service aspect to increase their apps’ exposure and in the process completely ignore the retention factor, which in-turn hurts the apps’ monetization capabilities.

On the contrary, major businesses test their apps’ retention value in countries such as Canada, Australia, UK, etc. and after plugging some deep holes, officially launch their app in the U.S. market.

2. Entice your user with an engaging App icon

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It is human tendency to get attracted to stuff that appear to be visually appealing. So, if your gaming app is fully loaded from the inside but hardly appeals from the outside then chances are that the users will care less about it; forget about downloading it.

In fact, a recent SplitMetric study shows how you can double your chances of app downloads just by changing your app icon. However, if these stats don’t excite you, then maybe you can draw inspiration from Apple Computer’s ex-CEO, Steve Jobs.

And if you are short of creative juices then you can also leverage designing services from other professional avenues such as Facebook groups or SplitMetrics, which can help you in designing a visually appealing and engaging app icon.

Moreover, you can also A/B test your app icons on Google’s app testing platform which provides you with real-time screenshots. In fact, general games reported an increase of 200% in downloads after A/B testing their app icon. And if you want more out of your budget then you need to try out Distant Sun’s App optimization services.

3. Create an indelible impression with your marketing screenshots

The screenshots of your app play an important role in the marketing of your product/services. They act more like marketing banners providing further insights to the user into what they can expect out of your downloadable stuff. Hence, you can make maximum use of that space by highlighting your app’s USP and features.

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Follow these AIDA guidelines to copy write and induct in your app’s screenshots.

  • Attention: Grab your users’ attention by incorporating a social aspect, app’s USP or some mind-blowing graphics in the form of your first screenshot.
  • Interest: Give a different look and feel to your app depending on the solution you’re providing to your users.
  • Desire: Entice your users to download your app by providing them with enough social proofs. Even a good promotional campaign helps spread the word.
  • Action: Offer your users some downloading incentives like discount coupons or an additional bonus to get them interested.

Click here for more in-depth information on using the AIDA methodology for creating amazing screenshots.

4. Use relevant Keywords as In-App Purchases

A little-known fact about App Store Optimization is that the App Store indexes your in-app purchase keywords. It’s on you to ensure that you are using in-app purchase keywords which are not only relevant but also are searchable. So, you’re missing out on scoring opportunities if you’re using terms such as “premium”, “full access”, “unlimited workouts” or “offline videos” as part of your in-app purchases.

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It’s ironical how many app developers kill their time searching for an app name with proper keywords while completely ignoring the value of appropriate keywords for their in-app purchase titles.

5. App Store Reviews

Another aspect of App Store Optimization that is completely ignored is the fact that your app reviews are indexed by the App Store. Yes, it’s true folks! The keywords used by your app users when posting their feedback are indeed indexed by the hosting App Store bot.

It also means that the App Store reviews garnered by your app partly determines the download volume and the visibility of your app. While a pop-up window should do the trick, guiding your users to give your app a five-star rating has its benefits in the longer run.

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Listed below are two ways through which you can get more qualified App Store feedback from your intended users.

One way of doing it is by asking your users to rate your app in stars based on their liking level. If the user gives your app anywhere between one to three stars, then ask them to give their feedback. If the user rates your App with four or five stars then take them to your App Store review section. You can even use SARate on Github, a free tool that’s laced with such functionality.

Another way that is more effectively used by app developers is to time your review requests to appear when the users are happily using the services of your app. For instance, gaming developers can ask for a prompt review when their users cross a level of championship or have been using the app for a week. This is a more viable option as it allows the users to happily review your app; that too as per their convenience.

Click here for more information on how you can get more qualified and prompt reviews from your App users.

6. Localization

Finally, you need to ensure that the language of communication isn’t hindering the process of your App Store Optimization. It would be foolish on your part if you are catering to worldwide users without communicating in their native languages. There are many languages other than English. And if you’re unable to translate every app detail in their native language then just localize your app name and other relevant keywords.

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Communicating with your users in their native language can do wonders to your App Store Optimization process. As it turned out to be for a travel based site eTips, who recorded a 200% surge in their app downloads.

After localizing your app name and keywords, you can also modify the screenshots, app description and app content to better suit your users’ communication needs. You can even hire native speakers to do the needful for you.

Conclusion

While opting for App Store Optimization, it pays rich dividends (in terms of increased download volume) to focus more on the app name, keywords and app description details. But if you want to see more users downloading your app then just follow the above-prescribed steps to see it happening at a greater speed.

For more information, write to us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).