By creating an additional dashboard your account, you can focus on some of your key metrics. Google Analytics has made available the new dashboards as part of the new version of Google Analytics. The new, enhanced features are just the beginning of the impending changes to the new analytics platform over time. Following is the key feature you can try out in the Analytics v5: Read the rest of this entry »

Every business site is different and unique, in its own way. Of course, it is not possible to customize macros aspects of the analytics. In the Google web analytics tools, much of the focus is on the standard reports. Custom reports have always remained an integral element. The new platform makes the custom reports more practicable and powerful. Read the rest of this entry »

The main objective of every E-Commerce site is to focus on the service parameters or product features. The idea is to boost sales and increase the profit margins by drawing the attention of potential customers who form your target audience. This is where an array of tools to analyze the site visitors’ behavior, come into play. Read the rest of this entry »

Campaign tracking broadly denotes a method to identify how users find your website. Specifically, you make use of campaign tracking section in Google Analytics for accurately tracking advertising campaigns to your site from AdWords-generated campaigns and other sources.
Read the rest of this entry »