Monthly Archives: February 2011

What holds the key to a successful social media campaign?

Surveys in the past have established that most top brands benefit from social media as their prospects engage with them on sites, such as Twitter and Facebook – more actively and more favorably. However, many corporate entities – especially the smaller one – still hesitate to use it largely because of certain misconceptions and apprehensions about it. Continue reading

Thriving in today’s competitive marketplace with a social media push

Technology paves the way for more intense and meaningful interactions something which wasn’t easier for small companies in the past.  They can now easily reach out to their prospects. There are no more geographical barriers and budget constraints to identifying and exploiting lucrative business opportunities. Continue reading

Search Engine News Updates: February 14-18-2011

Welcome to another weekly edition of Search and Social updates — packed with announcement, alliance, disputes and axing down services or products, from Silicon Valley’s tech leaders like Google, Microsoft, Yahoo, AOL, Bing and others, as well as many more interesting Search Engine Optimization news from across the web…
YouTube Partners With LG To Deliver 3D Videos On Mobile Devices

In an attempt to keep its audience up-to-date with novel innovation, Google owned popular video sharing site YouTube is collaborating with LG Electronics today by announcing a partnership that offers a unique 3D mobile experience to users, which will now let users to capture 3D images and…

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Microsoft “Personalizes” Bing Search Results, Adds User Location And History For Relevance

Google wannabe Bing now knows a little bit more about where you are, and where you have been. Software monopolist Microsoft over the weekend announced several updates to its Bing search engine aimed at offering more personalized search results on Bing, tailoring results to the user’s particular location and search history…

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Facebook Shunting Google Out Of Advertising On Its Social Network

It seems the two Silicon Valley biggies, Facebook and Google are not going to give up their ground so easily as the war rages on. Late last year, Google surprised the online community by suddenly blocked Facebook from being able to import contacts from new users’ Gmail accounts. And now, the social media mogul Facebook has decided to entirely shut…

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Facebook Integrated New HTC Phones Appear In First Official Images

Remember those rumors swirling around for sometime about a Facebook phone? Well, the first phones to feature a dedicated Facebook button have been confirmed by mobile maker HTC, and the people at Pocketnow scored press photos of those two Facebook handsets under…

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Twitter CEO Denies $10 Billion Takeover Offer From Google And Facebook As “Rumor”

Twitter CEO Dick Costolo dismissed rumors that the popular microblogging social media company has ever held $10 billion takeover talks with Google or Facebook, and said reports of talks were “just a rumour”. “I do not know where these things come from,” he said at the Mobile World Congress trade fair in Barcelona…

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Facebook Snatches Microsoft Global Ad Sales Head “Carolyn Everson”

Software monopolist Microsoft took great pains and effort to find the right person to head up its global advertising unit last summer, but after an eight-month stint at the company, Carolyn Everson, who led Microsoft’s global ad sales across Bing, MSN, and Windows Live, is leaving to join Facebook to become corporate vice president of global sales at the red-hot…

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Google Unveils “One Pass” Publisher Subscription Service To Compete With Apple

The passion for publishers’ hearts and wallets intensified Wednesday, barely a day after Apple officially disclosed details of its new App Store subscription service, search engine titan Google announced the launch of Google One Pass, its online charging service for newspapers and magazines…

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Visualize Your Information: Google Launches Free Data Explorer Tool To The Public

Striving to keep its information treasure trove up to the hilt, Google on Wednesday opened up its Public Data Explorer to the general public, who want to use their own data to create powerful, interactive visualizations of their information, meaning you can use it to upload your own datasets and manipulate it for comparison or presentation purposes…

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New Bing Toolbar Is Cool — Gets Facebook Connection

Competition is a real game of chance … and Google may already have an edge in the search engine toolbar application, but the launch of Bing’s new Bing Bar, a free browser toolbar designed to expose all the latest and greatest features of Redmond’s search engine with its…

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Free MapQuest For Android App Gives Google Maps A Run For Its Money

Despite Google Maps being one of the superior apps on the Android phones, with its turn-by-turn and voice-guided navigation along with street view levels almost impossible to beat, there is now a new player in the mapping market that also offers a free solution with some added benefits. MapQuest has just unveiled the new MapQuest mobile app for Android that provides an alternative to Google Maps for free…

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Google Makes Search Results More Social, But Omits Facebook

Taking another swing at social media networking, search engine titan Google on Thursday said that it is upgrading its social search algorithm to include posts from the Twitter, Flickr, Blogger and other accounts of a user’s friends into its Internet search results…

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How do social networks help companies to understand customers better?

Here are the different ways in which most companies and corporate entities – big or small – can benefit from social media when it comes to grasping the mindset of their prospective customers. It is pertinent to listen to them and understand what they want. This holds the key for your business to survive and to thrive in today’s highly competitive world. Continue reading

Why must small businesses listen to online conversations?

The overall attention span of today’s customers’ and also their keenness to engage with a host of divergent marketing messages is continually decreasing. This is largely because of an array of marketing channels available, prompting to them to consider and try out various options to check which one suits them the best. Continue reading

Search Engine News Updates: February 01-12-2011

Welcome to another weekly edition of Search and Social updates — packed with announcement, alliance, disputes and axing down services or products, from Silicon Valley’s tech leaders like Google, Microsoft, Yahoo, AOL, Bing and others, as well as many more interesting Search Engine Optimization news from across the web…
Google Tweaks Docs For Refined File Search In The Cloud

Relentlessly striving to trounce its rivals, search engine behemoth Google on Monday unleashed a revamped interface for “Google Docs” making it more visually appealing and promises to promote greater…

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Google Pledges $5 Million To Bharti Arm To Promote Education In India’s Elementary Schools

Google and Bharti Foundation, the charitable arm of Bharti Enterprises, on Monday announced a social initiative in the field of education, said it has been awarded a $5 million funding by search engine giant Google to upgrade and support its 50 elementary Satya Bharti schools, run by the Bharti Foundation Ltd…

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Google Offers Voice-Tweeting Service For Egyptians Via Landline

As the unrest in Egypt is mounting, Internet service in the country is now totally shut down and there are reports that cell phone service has again been cut, but global search engine leader Google, in association with Twitter and its recently acquired SayNow, has released a special service to allow people in Egypt to send Twitter messages by dialing…

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AOL Acquires Online Video Distribution Network “Goviral” For $96.7 Million

Internet pioneer AOL Inc. on Monday said it has agreed to buy European video distributor GoViral, saying that it “supports our overall content strategy by creating another immediate delivery path for all of the great content we are generating daily,” in a deal worth $96.7 million, the latest in an acquisition spree AOL has pursued in an effort to recast itself as a destination for online video and articles…

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Google Latitude Bestows 10 Million Users With Check-In Feature

In a surprising move that marks search engine behemoth Google jump into the check-in bandwagon. According to the company’s mobile blog, on Tuesday unveiled an updated version of its Google Maps 5.1 for Android and included the ability for smartphone users check in to specific locations with Latitude, its feature for sharing your location with friends, as…

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Copycat? Google Accuses Bing “Copying” Our Search Results

The battle of the biggies have once again heated up, with Google Inc., owner of the world’s most popular search engine, on Tuesday accused its arch rival Microsoft Corp.’s Bing of “copying” its search query results, even gibberish queries, the latest salvo in the competition between the two technology behemoths, an accusation to which Microsoft denied and…

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News Corporation Debuts “The Daily” — A Digital-Only Newspaper On iPad

Media Mogul Rupert Murdoch, among the most ardent defenders of the traditional press, on Wednesday launched its most ambitious effort yet to re-invent the way news is delivered and consumed as he pressed the send button on “The Daily,” as he staked his reputation on a risky bet that for just 14 cents a day he can save the news business with…

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Microsoft Fires Back At Google’s Copycat Claims Insulting: We Do Not Copy Google. ‘Period. Full Stop’

Following Tuesday’s fracas over whether Microsoft was accumulating search results from rival Google, sparking the latest Microsoft-versus-Google brouhaha, a Bing executive is not letting it go: “We do not copy results from any of our competitors. Period. Full stop,” Yusuf Mehdi, Microsoft’s senior VP of its Online Services Division, said in a post on Bing’s…

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Google Adds Yelp Competitor “Hotpot” Ratings In Search Results

Relentlessly striving to snap at every new opportunities in the online arena, search engine titan Google on Tuesday expanded its Hotpot, a Yelp competitor that acts as its local recommendation engine and ratings/reviews system for places, has officially gone worldwide…

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Hearsay Unveils Tool To Help Companies Embrace Corporate Facebook Pages

Steering a corporation is not easy, and with all of your employees flocking to Facebook, things can become pretty complicated. That is a question that has been tossed about for years as a growing number of organizations have hoped to leverage the popularity of the social networking site that has exploded to more than 500 million users worldwide…

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Yahoo Debuts AdLabs, Touts Innovation In Digital Ad Sales

After revealing that display advertising is boosting, since then technology conglomerate Yahoo has been trying to crack the hyperlocal marketplace along with everyone else and over the weekend the Sunnyvale, Calif.-based Internet portal has launched “AdLabs,” a group aimed at providing “scientific leadership” to the online advertising industry and…

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AOL Acquires Huffington Post For $315 Million

In its second recent prominent media site acquisition, web portal AOL said tonight it has agreed to pay $315 million to acquire The Huffington Post, the influential news site co-founded in 2005 by Arianna Huffington and media executive Kenneth Lerer, and form a new media powerhouse by combining the content of both organizations…

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Google Introduces Priority Inbox For Gmail Web App

Google’s Priority Inbox, which is happily enjoyed by desktop users since last September and through Gmail for Android since December, and now those who have been using the mobile Gmail web app for the longest time will be pleased to know that the search engine titan on Monday added Priority Inbox features into its Gmail for mobile web app which is…

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Office Web Apps Now Available In 150 Countries, Going Global Next Month

Late last year, Microsoft spread-out the availability of its Office Web Apps to 15 additional countries. Now, in a post on the Office Blog over the weekend, the Microsoft’s Office Web Apps team has announced another bump — this time by a whopping 150 additional countries…

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Facebook Unfurls Real-Time Live Commenting For All Users

World’s most popular social networking giant Facebook, which quietly unfurled its real-time commenting for all users in late January, allowing users to see new comments by others appear in-line without…

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Bing Bites Google Back, Boasts Higher Market Share Than Google

Barely a week after search engine behemoth Google’s hissy fit about Bing “copying” its search results by collecting Google results, Microsoft-powered search engine saw a jump in market share over the last month, increasing its U.S. market share by 21 percent, according to Experian Hitwise. Maybe this is why Google has been publicly trashing Bing…

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Facebook Finds Bigger Digs To Build Its Own Real Life Facebook-Ville As Zuckerberg Fights Prowler

More growth appears in Facebook’s future as the seven-year old social-networking giant has secured new digs with space for 6,100 employees, up from 2,000,  and is now renovating a new 9-building, 57-acre campus it plans to move into this summer…

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INQ Unveils Two New Phones For Social Networking Facebook Plus Android

British start-up cell-phone producer INQ Mobile on Thursday unveiled its two new smartphones that is bundled with the Google’s Android operating system with close Facebook incorporation, intended for consumers who want ready access to tools that let them stay in touch with friends on the…

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Twitter Reveals All-Time Record-Setting Tweets During Super Bowl Moments

This year’s Super Bowl generated a whole lot of chatter. The Super Bowl XLV showdown between the Green Bay Packers and Pittsburgh Steelers not only just set an all-time TV ratings record, but it also set a record at Twitter, too — the most tweets per second of any sporting event with 4,064 during the Super Bowl Sunday, the microblogging service announced…

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Syria Restores Access To Facebook And YouTube Amidst Regional Unrest

In what appears to be an act of confidence, the Syrian government has relaxed its grip on Internet restrictions, allowing its citizens Wednesday to openly use Facebook and YouTube, for the first time since a ban was imposed in 2007 blocking access to Facebook and other sites as part of a crackdown on political activism…

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MapQuest Finally Introduces Walking Directions For Pedestrians And Rail Transit Routing Feature

MapQuest, Inc., a wholly owned subsidiary of AOL Inc., in an attempt to make it easier for people to walk to their destinations, on Thursday announced the availability of both walking directions and transit directions on its service that generates routes for pedestrians…

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Google Unfurls Two-Step Log-In Verification For Extra Security

Last year, Google after being hijacked by Chinese hackers, quickly made Gmail access via HTTPS protocol default for all account holders to add a security layer. On Thursday, the search engine titan has introduced another security layer upgrade with an advanced opt-in feature dubbed two-step Google Account log-in process for all users in an effort to…

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Yahoo Preps “Digital Newsstand” For iPad And Android Tablets

Tempted by tablet craze, Yahoo on Thursday announced the launch of a digital newsstand dubbed as “Livestand” that will turn tablet computers into personalized magazines rich with stories, images and video suited to individual tastes, for Yahoo-owned content and…

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Nokia And Microsoft Forge Alliance To Rival Apple, Google

Nokia, the world’s biggest mobile phone maker, has taken a dive into the unknown on Friday, forging a strategic partnership with U.S. software monopolist Microsoft in a bid to build an iPhone killer…

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Facebook Rolls Out Redesigned Pages, Allows Customization

The world’s most popular social media website Facebook has recently upgraded its Pages feature, providing businesses new tools to customize their pages and interact with consumers more easily and quickly for both administrators and fans, the social networking giant said Friday…

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Basic ideas to improve your business site’s conversion rate

Once the optimization is properly done, the conversion rate is bound to improve. By optimizing the page, the cost per conversion can be brought down dramatically. When testing your site with Google Website Optimizer tool or similar such tools, you need not worry too much about any misleading metrics. Microconversions or other such metrics can be ignored. The testing process should be authentic and not intended at hurting users’ privacy, though. Continue reading

How sticking to the basics can increase conversion rates?

Now let us check with a practical example as why a particular headline may or may not work. This is one headline that states. ‘Keeping Tabs On Your Diabetes Just Got A Lot Easier.’ Doesn’t it sound more like a typical generic marketing message since almost all products promise to make your life easier? The focus here is on the product on offer and not on the customer need per se. Continue reading

How to make your site user-friendly with a heat map suite?

User Testing is usually done for the purpose of usability testing. In this real visitors are thoroughly tested on your site to understand they engage with specific elements of the site. A summary of problems that they encountered while navigating your website can come in handy. Certain small, albeit significant changes in your webpage layout and presentation based on the findings can enhance your sales to make your E-Commerce venture sustainable. Continue reading

Tools to remove obstructions in your conversion funnels

Heat maps can be termed as aggregated reports, which visually display the areas of a particular webpage that are looked at, more regularly clicked on, prominently focused on and more interacted with by your business site visitors. This helps establish a firm pattern of users or your potential customers and their online behavior. From this perspective, another important cog in the wheel is Click Heat map. We shall now understand the role they play in ensuring higher conversions. Continue reading