Monthly Archives: October 2015

THE CONNECTION BETWEEN CONSUMER ATTITUDE & THEIR BEHAVIOUR

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If we look back, consumers in the earlier days were quite different. They were seen as a group who’d look at things with a similar perspective. Be it products, their discounts, sales etc. Whatever the case, the scenario would be the same.

But, if you riffle through the sequence of events that take place today, the manner in which we look at customers or the way in which they look back at us has changed to a great degree that’s distinctively eye-catching. In today’s world, it’s certainly not a harmonious affair, and each customer uses his own eyes & brains to make choices that eventually give rise to reviews, be it positive or negative.

Hence, analysing consumer behaviour is a must in order to channelize and stabilize their attitude that’d engender ascendancy in business profits that’d bring about customer satisfaction at the same time. To execute this tactic, you’d require on-page surveys and usability testing. Whilst talking about the analytical bit of it, consumer demographics, web page visits, campaign interactions & other forms of engagement should be thoroughly assessed for a ‘hole in one’ result.

Survey Creation

Customer relationship management comes into play in this segment. But before we cut this into various portions, focusing upon an individual’s lifestyle is quite an essential factor. We need to make a list of almost everything a customer has in his mind in order to bring about the best for both parties. Their passion, favourite likings, daily habits, day-to-day or periodic products that they use, & more of these. Also, you need to assess what they purchase, why they do so and who they get it from. Whether they purchase your products or they purchase products off your competitors’ cabinets. Knowing the psychological aspect is a must in order to proceed in an emphatic fashion.

An on-page survey is just what you need to gather necessary information. At this stage, social media presence is what you require for greater engagement levels with customers who look elsewhere. And if you look away from social media platforms, you could witness a low completion rate along with demarcated responses.

At the other end, surveys harboured upon websites draw in other firms who come in with services that make such tasks a lot easier. Ideally, surveys should be implanted post conversions or exits. Amidst all this, surveys & inquiries shouldn’t hinder purchases of products that weren’t there before such practices & proceedings.

Examining Usability

Next comes the usability tests that you’d need to put into action, once you receive all information from consumer surveys. These tests should be looked upon as mini-focus groups that assist you in completing such tasks.

As we see around us, most digital marketers let the objective of websites fly by them, paying no attention. Improving websites in all its possible ways is highly necessary in order to bring about visitors with the highest value. In spite of this, we step over this process, letting go of opportunities that turn a newbie into a loyal customer. Therefore, usability tests bring forth changes in our beliefs & eventually let websites bring about the change needed in a new customer.

What Next for Marketers?

A few questions rise up, now that you know what your customers wish for and having experienced them browse through your site.

  • Do your expectations and its results go hand-in-hand?
  • Is your brand in sync with your customers’ lifestyle?
  • How can we increase brand loyalty?
  • Does your website bring about satisfied customers?
  • Is there any specific reason for customers to visit your website?

These questions yield answers that build a sturdy customer profile base. Tagged alongside is qualitative reasoning for observed behaviour pre-existing in your web analytics platforms. In the process, you’d experience attitude changes in your customers that’d lead you to change with them.

Converse is brand comes in as a decent example. This shoe brand started off in the sportswear segment, but gradually changed its path, tying its laces up as an everyday footwear. This took place with the changing attitudes of the public. We can see how the brand adapted to these changing attitudes while maintaining its presence under the spotlight.

For a brand to sustain relevance with the transient desires of consumers, it must be flexible enough to bend, shift, and yield to the diverse spectrum of customer demands. The only way marketers can fulfil such a promise is to regularly analyze website efficiency and engage with the individuals in the composite target audience.

Primarily, most customers have their desires & wishes short-lived. That leads us brands to tinker our state of functioning with respect to customer demands. Regular analysis of website efficiency and engagement is the only way marketers/businesses could fulfil promises made to the compound customers.

How well does your brand understand its customer base? Do you have any additional tactics to suggest in order to get a better sense of consumer needs? Please comment below.

We hope your brand thoroughly perceives its customer base. You could also share your own tactical brilliance in this field, if you’ve got some archived in your list.

Share your comments / views with us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).

FIVE WRONG SEO TACTICS THAT CAN KILL YOUR USER’S WEBSITE EXPERIENCE

So, what do you think is SEO dead? Frankly speaking, SEO services won’t stop existing as such but it certainly is becoming rather cheap and frustrating for your clickthrough visitor. It does reflect that way with many a businesses including Social Media Hubs such as Facebook and others are finding it difficult to persuade their existing customers or visitors to stay on their website or even subscribe to their free online services. That’s the reason why clickbait tactics are being commonly used by the online marketers as way to entice their click-throughs to visit their website. But in the process, they are not only spoiling the online experience of a certain visitor but they are also compromising with their site’s user experience. Besides that, there are actually quite a few cheap and frustrating tactics that we’ll run through in this rather brief article.

Counting your Page views

Well, it may be a worthwhile activity for some to pass time (joking), but when your online visitor has to continuously refresh your webpage then it looks rather cheap (from your perspective) and annoying (for your user) to stay on your page a bit longer. Especially, when someone’s browsing your website through their smartphone and those annoying pop-up ads refusing to close down and in process makes a mockery of your user’s web experience. With Page views off-late losing their business metric value, it would be much more beneficial for you as a business owner to target your online visitors with one or two nicely laid out pages rather than wasting your passerby’s time in loading multiple web-pages.

That’s a Wrong Page, Mate!

When a click through user is navigating your site that means they are searching for something that is there on your site. So when the user is browsing through your list of product and services, it won’t be a good idea to direct them on your landing page or homepage or some other page as such. But when that happens with your user then they may find it rather distracting tactic and most of the time the user has no other but to leave your website completely.

Go slow when asking for their emails info

E-mail marketing is a great way to reach out your potential customers as such and it’s being cleverly utilized by marketers to show off their great content skills and range of quality products and services. But in doing so, they ask an early commitment from their users to subscribe their e-mail services, which the user may do so in future but after getting a clear idea of your product and services on offer. For if you hurry up your visitor, chances are that your visitor my close the pop-up window before even going through your list of product and services. This situation can be avoided by changing the settings of your cookies in the pop-up window.

Masking your CTR buttons

Hiding your calls-to-action button is completely uncalled for because it will actually hurt the bottom-line of your business, especially for your e-commerce needs or lead generation or B2B presence. This will hamper the growth of your prospective visitors, who might be actually progressing through some level of your sales funnel. So, if you hide your email sign-up or registration tabs then it will not only frustrate your clickthrough visitor but also retard the growth of your potential customer. Hence, it’s crucial to have a visible CTR button positioned above to keep your visitor interested to complete the process of online transaction.

Delivering a low quality mobile experience

Through its recent Mobilegeddon update, Google has made it mandatory for every site owners to make their website a mobile friendly one. Not only that, enhancing your user’s smartphone experience is essential for businesses to get ahead of their competitors in search rankings. Besides, a visible calls-to-action button along with your business location tracking maps and efficient loading time of your web pages are crucial not only from your visitors perspective but also for your business search rankings. Moreover, ensure that the display ads don’t completely block the mobile screen space.

Having said that it’s completely up to you as a business owner to get over your negative marketing tactics because not only that will mar your user’s experience but also will result in negative search ranking of your site. And if you need some assistance in enhancing the quality of your web experience, request a FREE Audit of your website highlighting major local, on-site, offsite and social metrics. You can also email sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for assistance.

GOOGLE’S WIX WOES OF INDEXING AND SEARCH RANKING

Google’s never ending woes list continues to pile up after every other algorithm update and much of that can be attributed to its own monogamous approach in trying to compete with everyone.

After the iOS App indexing fiasco, it’s turn of the cloud-based web development platform called Wix.com, which is currently not being indexed and ranked by Google. In fact, most of the Wix-powered websites have been at the receiving end of Google.

Wix is a 2006 born Israel-based popular low-cost website builder tool, which allows many SME’s and professionals to create HTML5 websites and mobile friendly sites through its online drag and drop tools.

The problem was detected about a couple weeks back, which has been confirmed by Google’s John Mueller in its recent blog post, saying, “We took an in-depth look at the setup on these sites, and we’re working on resolving things here on our side in the meantime. Sorry for the hassles that this has caused in the meantime. One thing that you might notice is that we’ll be recrawling these sites a bit faster to get the dropped pages back into the index a bit faster.”

Moreover, Google’ Eric Kuan rhymed in about the matter at hand saying “It seems that your issue is a related issue with many other Wix users.”

The underlying problem might have arisen because Wix websites are pretty much loaded with AJAX/JavaScript and the issue cropped up due to some technical changes made by Google in its algorithm updates or something gone a miss with Wix.com.

Having said that, if you have just recently subscribed to Wix’s web development services then you’ll have to wait a bit for Google’s webmaster to completely fix up the indexing issue.

In the meantime, Wix users can monitor their index count via Google Search Console and can give their valuable feedback on the web indexing issue in several such discussion forums.

You can also request a FREE Audit of your website to check if your website adheres to Google’s indexing guidelines. For more information, email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) directly.

HOW TO LEVERAGE TESTIMONIALS FOR YOUR SEO NEEDS

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So, what do you feel is the strength of your online presence? Great responsive landing page, rich and engaging content, solid link building structure, well planned social media presence or your user’s enriching website experience. While the presence of all these qualities are great have one particular website but if you don’t have any Testimonials or Reviews from your industry specific people pertaining to the overall quality of your service then it may act as a major downfall in terms of the bottom line of your business existence. In this rather brief article, we’ll try to explain the necessities of such testimonials and how they can actually improve the bottom line of your business.

The Basic Premise of Testimonials

A lot of businesses come out with testimonials on their official pages lack more of clarity and doesn’t look the part as such. But they more or less do their job in terms of improving your sales figures. This is what testimonials are meant for in the first place.

But more than anything else, a good testimonial must talk about the USP of your business value and how it added value to their existence. This is more than half the job if you get it right. Besides that, you can even leverage testimonials for your latest discount offers and money back schemes. This will give out positive signals to your prospective click-throughs that all your products and services have been commercially successful.

However, there are some concerns with testimonials that extend beyond your product reviews. Instead of doing harm, it further boosts your sales margins with more customers actually searching for your products online to make a purchase.

In short:- It adds value to the promotional aspect of your products by informing your potential consumers about the benefits on making a purchase.

How to Leverage Testimonials

Testimonials can be leveraged to create a friendly environment not only in terms of your online presence but also for your offline needs as well. It’s been found time and again that positive customer feedback can actually surge your profit margins. In fact, it instills a sense of belief in the online visitors about your online presence. But again, it will take time for your testimonials to weave its magic of trust around your click-through visitors and evoke a sense of trust about the overall credibility of your online presence.

But in the hindsight, don’t just delete the negative comments of your customers, which can actually be leveraged to create a better impression on your potential customers.

For instance, you can make use of some negative comments to further improve your services and then highlight it on your website that you actually had acted upon your customer’s concerns about your products and services.

This way you can probably kill two birds with one stone and that will further strengthen your online authority and reputation. Hence, it’s all the more important that reviews must look real and trustworthy and not the fake one.

Get creative with your Testimonials

In recent past, a lot of business ventures took to storytelling just like a duck takes to water. This craze caught up with every alternative business, who went gung-ho about it. This practice became a sort of rage with a lot of business owners because research evidence supports the fact that the stories do have a positive influence on the customer’s perception about a particular product or services. In fact, stories that resonate well with your audience can inculcate intent of purchase in them.

The Use of images with Testimonials

Similarly, images were associated with the trustworthiness of your website. In fact,  research conducted some three years ago found that pictures irrespective of their relevance, impact the buying behavior of your target audience. On top of that, some studies were of the opinion that images help instill the lost faith in your nonperforming, poor quality of products & services and vice versa. Even Worse – the reaction to your products/ services may vary depend upon the ethnicity of your target audience.

But in general, it’s not a rocket science stuff to know that Images with testimonials increase the credibility of your business but the results may vary depending upon the nature of your business. Test it know it for yourself.

The HALO Effect

Testimonials from influential public figures, who are an expert in their field of work, can actually make a difference to the bottom line of your business. This according to Wikipedia is due to the HALO Effect of Marketing. Hence, it’s clear that testimonials from influential figures do positively influence your target audience’s buying behavior as such. But there’s certain limitation in terms of use that needs to be followed to make its maximum impact. For instance, you can’t have a Pop diva of the status of Madonna pitching for the benefits of your SEO services. That won’t be much of help, ain’t it?

Get right with your placement

Testimonials are indeed a great way to influence the behavior of your target audience, but they will do their bit of magic only when they are visible to your visitors. Hence, their location on your page is just as important as their presence. So, having them on your landing page or around your CTA buttons that can actually do a world of good to the bottom line of your business.

Conclusion

Having said that, it’s up to you to make the best use of the testimonials when leveraging them for your business needs. And in case if you haven’t used this form of marketing or finding it difficult to use it then just help us to help you out with a FREE Analysis of your website highlighting major local, on-site, offsite and social metrics OR email us your concerns at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for help.

TEN WORST LINK BUILDING PRACTICES THAT YOU CAN UNFOLLOW

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There’s no doubt that link building is a crucial part of your SEO campaign. And getting it right is one of the most challenging experiences that often concerns many new start-ups and sometimes Pro SEO’s as well. Link-Building is a slow and gradual process that requires loads of patience, discipline and of course creative intelligence. There are certain work ethos that need to be followed in your search of a perfect link building campaign. In this brief article, we’ll rather talk about ten worst link building practices that you need to be careful with.

1. Followed or not

It’s a crime that we often commit by not following up our clients after initial round of communication. Not only that hurts the bottom-line of your business but you may end up losing some prospective clients as well. Well, one thing that you need to be aware about is not each and every client will respond immediately. And that doesn’t mean that you will entirely give up on them. But they need to be further pursued and educated about your business to bring them at the end of your sales funnel. This can be only achieved by following up with them at a regular interval of time depending upon the sales funnel they are in.

2. Verify Sites, Before Linking

As a site owner, it’s no longer a clutter free virtual world for a smooth business communication. And on top of that you need to adhere with Google’s webmaster guidelines to maintain your existence. Hence, before embarking on any sort of business communication with your client, you may do well to just cross check their site for any hacked or malicious content or even Google indexing concerns that may not only result in some kind of unwanted links to your site but also you may be penalized for infringing upon webmaster’s policy norms.

3. Have you properly read it or not

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Act in accordance with your client’s concerns and your requirements. If your client doesn’t want you to communicate through a certain way then just don’t do it. So, if your client doesn’t want to do a text link, site-wide link or even don’t want to be contacted at certain hours then there’s no point in doing so. Just leave them alone.

4. Webmaster’s Call, Care to listen

It’s often hurts our link building efforts, when we aren’t communicating with the webmaster. For they are the one who know what your visitor expects out of your content and business as such. In addition to that, you don’t want to be linked to some irrelevant sites which caters to housekeeping services or talks about pet care or offers car-washing services and stuff like that. To avoid any of those sorts of miscommunication, just hear out your webmaster’s concerns.

5. Care for Q with “lity” and not “tity

If you are to choose between two social media pages one with 10 lacs clicks random and irrelevant clicks and the other with 10,000 relevant quality links then most of us would go for the latter then former irrespective of the numbers. The reason being that 10 lacs may look good on view, but will hardly help the bottom-line of your business. Because at the end of the day, it is quality rather than quantity that matters.

6. Hey, it’s me don’t you know

Be specific with your e-mail communication and try to address it to the concerned person. Try to pitch your correspondence in a formal way. Be specific even with the name of your addressing person and try not to do any guessing work. Because if you do work that way then there are chances it may not go down well with your e-mail recipient. Understand that you’re communicating for your marketing needs and not doing any phishing activity as such.

7. Don’t attract webmaster’s ire

When pitching as a part of your link building campaign, don’t get involved in any sort of phishing activity or sell your collections of some precious links or even harm your competitor’s website in order to get ahead of them. Don’t act in such nonchalant way so as to warrant webmaster’s action.

8. Let the Webmaster guide you

In case, if you do get webmaster’s correspondence then don’t act nonchalantly rather take it seriously forward while solving any such dispute. But if you don’t adhere to the webmaster’s norms then you may seriously hurt your online presence.

9. Keep it Short and Simple, dude

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Understand that most of your clients are inundated with e-mail messages all day long and hardly few of those seem to get the desired response from the recipient. Hence, the idea is to be short and crisp with your e-mail correspondence and get the relevant message across in few words for them to respond to your query.

10. Relevance is that a factor…

People just want results to stuff that are closely connected to their queries irrespective of its relevancy. But your idea of relevance may differ from mine. But as a business owner if you do get a correspondence from an SEO firm asking about your site’s SEO requirements then the question as such may sound relevant to you but as an owner it may be a lot more difficult for you to come out with a proper answer.

Get rid of your Bad Habits!

As they say, it’s easier to prevent bad habits than to break them and fortunately these habits are rather easy to get by. But most people don’t have that willingness to break bad habits. They have a lot of excuses and they talk like victims. So, don’t be a victim of your own fallacy start changing them to see the desired outcome of your existing SEO campaign. But if you are not able to DO IT YOURSELF then hire some professionals to do it for you.

Act now to make the most out of your link building efforts, kindly check out our SEO packages which are a perfect blend of on-site and off-site SEO. You can also request a FREE analysis for your website or call 1-888-545-0616 (Toll-Free) directly for assistance.

FACEBOOK PREFERRED BY YOUNGSTERS. OLDER LOT STILL PREFER “WORD OF MOUTH” AS THE MOST TRUSTED SOURCE OF MEDIUM

So, how much of a role does your social media presence play in influencing the purchase decisions of your potential customers? On the basis of Local Consumer Survey 2015 conducted by Bright Local, listed below are some actionable takeaways on the basis of their age group, thought pattern and how they react to these online reviews on local businesses as such.

Based on the survey results, it was observed that more than 90% of consumers refer to these reviews as compared to more than 85%, who referred them last year. Moreover, the results showed that consumers are quickly forming their opinion about businesses with 40% of consumers admitted that they read about more than two reviews as compared to last year where only 29% of consumers were quick to form their opinion.

The above-mentioned observations are pretty much consumer specific and can be utilized by the local businesses and the SEO’s to further improve the bottom-line of their business.

Segmenting your Consumer on the basis of their Age groups

In order to better understand the consumer’s needs, the study was further carried out by segmenting the consumer’s needs on the basis of their age group. The data was classified on three age group categories to see whether the young consumers form their opinion faster than their older compatriot, which is done as below

1)      18-34 Age Group

2)      35-54 Age Group and

3)      55 plus Onwards Age Group

How much internet savvy your target audience is?

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Brief Observations:-

  • More than 55% of consumers aged 18-34 have been online at least once in a month
  • As compared to more than 40% of consumers aged 35-54 have been active at least once in a month
  • With more than 25% of consumers aged 55 plus have done so at least once in a month

Analysis

The above observations clearly indicates a huge difference between the click-through behavior of the younger as compared to the older lots of consumers, wherein the younger consumers were found to be more active online. Let us analyze their click-through behavior in detail.

18-34 Age Group

More than 55% of these online customers search at least once in a month, while more than 40% of searchers do it once in a week followed by a massive 21%, who do it on a daily basis.

So as a business owner or from your client perspective, it becomes all the more important for you to have strong online visibility across all the popular social channels.

35-54 Age Group

Almost 50% of this age category can be found searching online anywhere between 1 to 10 times a year. They are behind their younger compatriots of 18-34 age group but still 31% remain active on a weekly basis.

55 Plus Age Group

The least active of the online searchers come from this age group, wherein half of them are active up to 5 times per year followed by less than 20% of folks, who do it only once or never on a yearly basis.

After knowing, which among the age groups are mostly seen browsing real time, it is still not clear whether they do study these online reviews or not.

How knowledgeable your target audience is about your local business’s online reviews?

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Brief Observations:

  • More than 95% of consumers aged 18-34 study these online reviews for local businesses
  • As compared to more than 90% of consumers aged 35-54 study these online reviews for local businesses
  • While more than 85% of consumers aged 55 plus study these online reviews for local businesses

Analysis:

This brings us to the conclusion that more or less consumer of all ages study these reviews as such with the younger ones reviewing them a regular basis while more than 85% of the older age group(55 plus) frequently or occasionally studying them.

It’s a great news for all businesses alike, who are targeting all age groups to conclude that it’s highly likely that your potential customers will study these reviews.

Studying these business reviews is altogether a different thing, then knowing the fact that to which extent the consumer study these reviews and do they actually believe them.

What is your Target Audience’s preferred mode of communication or device to study local business’s online reviews?

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*NOTE: respondents were asked to select as many answers as they want

Brief Observations

  • The older consumers prefer to study these reviews on their PC(desktop / laptop)
  • While the young searchers prefer to study them on their smart phones or tablets

Analysis:

The difference in age group shows up in the above observations with the younger lot often seen to be active on their smart phones frequenting these reviews through the mobile browsers and apps.

More than 60% aged 18-34 studied these review through their mobile internet with more than 30% aged 35-54 as compared to more than 10% aged 55 plus online searchers.

On the basis of the preference of devices for the above-mentioned age group segments, we can make the following assumptions as below

PC / desktop:

It was observed through surveys that more than 70% of all consumers had studied these reviews on their PC (Desktop/ Laptop). This makes PC as the most inhabited medium, which is most frequented by the older lot than younger ones aged 18-34.

Smart access through mobile internet:

It was observed that more than 35% of the consumers preferred their mobile internet to study these online reviews.

The younger lot aged 18-34 were the regular online visitors in this category with 35-54 age group coming a near second position while the 55 plus age groups were the infrequent visitors of the lots.

Mobile apps:

Using Apps to study these online reviews follows similar pattern as above with rather less consumption of review

Tablet:

Surprisingly, Amongst all the mobile device options, Tablets seems to grab the attention of the 55+ age group consumers. This is due to the fact that they seem to prefer larger screen size to search or research particular websites.

It also becomes evident from the fact that if given a choice they are more likely to pick up a tablet than a small screen mobile device.

What does your target audience prefer as the most trusted source of medium?

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Brief Observations:

  • More than 30% of 55 plus age group don’t make their decision on the basis of these reviews as compared to personal recommendation.
  • While Consumers aged 18-34 are more likely to make purchase on the basis of these reviews as compared to other age groups.
  • Whereas all age groups prefer to completely trust these online reviews.

Analysis:

It was observed from the above surveys that around 80% give equal weightage to reviews and recommendations while more than 70% of consumers also agreed to follow the suit if it matches their requirements.

This brings us to the conclusion that there is certain correlation that exists between the age groups and the trusting levels of the respondents with the younger lot more likely to trust reviews as compared to the older ones.

Still that trust factor is hard to come with a large chunk of consumers pointing certain conditions to be met before they actually trust them completely.

How many online reviews does your target audience actually go through before making their decision?

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Brief Observations:

  • A major chunk of all age group consumers don’t go beyond 10 reviews to make their opinion.

Analysis:

On the basis of the full survey report, it was observed that consumers are forming their opinion at a faster rate with more than 85% don’t go beyond the tenth review to make their final decision, which is irrespective of the age difference..

Moreover, a large percentile of 55 plus age group consumers don’t study any reviews since they aren’t active searchers.

The percentile of consumers studying 1-10 reviews is as below

  • 18-34 – more than 80%
  • 35-55 – more than 77%
  • 55+ – more than 75%

Since consumers of all age groups form their opinion after going through a handful of reviews. This makes all the more important for businesses not only to have positive reviews on their sites but also update the new ones on a regular basis.

In past one year, through which medium your target audience have reviewed or recommended to the people, about the local businesses?

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Brief Observations:

  • Younger lot of searchers are more likely to counsel a business through many channels
  • With more than 85% of 18-34 have done so through their social media presence (Facebook, Twitter, Google+)
  • while more than 65% of 55 plus age groups did so through informal medium like word of mouth publicity.

Analysis:

It was observed that more than 85% of 18-34 age group reviewed about local businesses through Facebook, Twitter or Google plus social media profiles. As compared to the half percentile of the 35-54 age group consumers with over 20% of the 55 plus age group leveraging their social media presence. This brings us to further conclusion that social media is more preferred medium for the younger lot of searchers with more than 65% of 55 plus age group prefer the informal medium of communication such as word of mouth. All in all, Facebook and the informal way communication are the two most preferred medium of communication with the ratio depending on the age group of consumers as such.

 

Conclusion –

From our above observations, it can be concluded that consumers of all age groups will either review or refer local businesses largely on the basis of their age group and preferred mode of communication. But as a Business owner or SEO, you need to ensure maximum brand visibility across all the popular social media channels including Facebook, Twitter, Yelp, etc. and at the same time take care that they are creating a good first impression on your target consumer which is more than enough to take care of the bottom-line of your business.

Don’t want to be left behind? Check out our social media packages to give your business the lead among your competitors. You can also request a SMO Audit Report Worth $249 for FREE. Just email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) to get started.

YAHOO TARGETS SMALL BUSINESS OWNERS THROUGH YEXT

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In an effort to expand its reach among the small business owners, Yahoo is outsourcing its small business listing management to the global Digital Location Management (DLM) solutions provider Yext. Yahoo, last week, notified this to its customers through an email notification stating below –

“Yahoo is thrilled to announce that we have partnered with Yext to manage your Local Basic Listing moving forward. Some of the benefits you can expect to see from this partnership include more options to publish your listing across multiple publisher sites and an updated dashboard to manage your listing.

You do not need to do anything at this time. Yext will be making a new dashboard available for you in November and they will notify you by email when your dashboard is available. In order to seamlessly complete the transition of your Local Basic Listing, once your dashboard is ready, you will need to verify your business information and create a new account and password with Yext. If you do not set up your new Yext account within 30 days of notification from Yext, your listing may be changed to an unclaimed status. You can always return at a later date to claim your listing again.

If you have an existing edit to your Local Basic Listing that has not yet been approved by Yahoo, it will be reviewed by Yext and submitted to Yahoo if approved.

If you would like to upgrade to a Yext PowerListings Package and have the ability to immediately begin managing your data on over 50 sites including Yahoo, sign up here: http://www.yext.com/pl/yahoo-claims/index.html.”

The 2006 born New York based digital location management company Yext, will now manage local business listings for Yahoo’s free and paid clients through Yext’s Power listing data syndication platform.

In the process, it followed the footsteps of MapQuest, and joined the ranks of Facebook, Foursquare, Bing, Apple Yelp, etc. to name a few. Barring some Yahoo options, the entire small business local listings will now be managed by Yext.

As small business owner, it’s big news for you. Though as a free advertiser, if you’re not entirely satisfied with your existing services then you’ll have an option to upgrade to paid Yext services or else contact us to help you out. You can also request a FREE Analysis of your website highlighting major local, on-site, offsite and social metrics. Alternatively, you can email sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for help.

IS YOUR CONTENT TAKING THE RIGHT STEPS FORWARD?

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In the present era, everybody wants their content to rise up high on the big stage. And fresh content isn’t the only way you’d be able to do it.

And in today’s pacey environment, people scribble away content without understanding the purpose of its build-up.

If we look back a few years, we’d notice the likes of blogs, infographics and other content genres galumphed their way in with a simulative scenario that saw individuals being sunk into the frame.

For content to take your brand on an upward stream, you need to know what you’re writing, in which way would it benefit the business and how you’d need to write it in order for it to take place.

For a content-driven initiative, we’ve put forth 4 questions that you might have to pry yourself into.

 

What’s the purpose of content?

You can’t just randomly start scribbling. You mainly need to know the reason that’s making you write the content. SEO’s have it aimed at organic traffic.

Well, SEO’s basically look for sites with keyword-rich content. But it doesn’t assure you of your targets.

The reasons for content creation include:

  • Gaining social engagement
  • Converting on-site objectives like lead generation or sales
  • Building a brand or increase thought leadership
  • Copy-cat tactics of the competition

And this is just the cover of a book. Every page about the content needs to be grazed through thoroughly by every hand on the deck.

 

Do you know who the audience would be?

It’s time to know on who your content would be aimed at, now that you why you need to write. In the process, analytics are essential to keep a track of your content; its size, style, additions, edits and more. This would keep you on the right path.

Keep your eyes on age, gender, interests, etc., of your targets and the review sections, landing pages etc. on your site. Note this down for thorough analysis whilst the planning phase.

View this sample that runs through age groups:

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Here, you’d notice varying user performances in terms of bounce or exit rates. At this point, the existing site can help a user go through the site & begin a conversion funnel. But at the same point, it may not be a first-touch conversion point.

To know which content types generate better leads & sales, monitoring demographics can help you assess it. For instance, your content could be bound around videos that receive rave reviews from users.

 

What Content would do the trick?

From drawing in visitors with social media content to creating additional content on the websites, and a lot more. But a multitude of question marks about the real purpose of content still hover over our head.

A bit more analysis is required at this juncture if we’re to know how well the content is received by the users in the real world.

But there are tools like BuzzSumo that track content, highlighting the ones that’ve performed well.

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Generation of best engagement levels on social platforms is what this tells us about. There are also other tools like Open Site Explorer that gives you an idea of the most productive content.

 

How to Test a New Content Type?

A careful approach is what’s needed to test a new content type, just to avoid risks.

Avoid relying on historical data if you’ve never attempted to create this content before. And always be by your content tracking search tool.

Social engaged content would pop up, the very moment you search for topics using keywords. If you peep into the chart of competitors, you’d notice their prominent presence relies heavily upon keywords used in blog posts, resource articles, videos, etc.

Always look deeper into your customer case by using e-mails, focus groups, surveys etc. to have questions lined up that’ll give you a sense of smarter keyword usage to target audiences with regards to their interests.

Polling specific questions will help you hone in on specific demographic information. Be aware that you are limited by the depth of your budget, but you can gain great insight on what kinds of content people are interested in.

These questions would have demographic information chiselled for better understanding. But don’t let the budget get the better of you. Don’t let your budget get the better of you, and cardinally focus upon people’s interests for a better insight.

 

Conclusion

This should give you a better perspective on coming up with content opportunities. Just avoid galloping down blindly with the digital crowd and into a content expansion effort.

Interpret & analyse your target audience’s interests and walk attentively through, precisely engaging upon your content expansion strategy.

If you are finding it difficult to create good, compelling for your website, we are here to help. Just send in your requirements to sales@ebrandz.com and our reps will touch base within 24 business hours. Or else, you can directly call us by dialling 1-888-545-0616 (Toll-Free). We’d be happy to assist you!

AMAZON ACES THE E-COMMERCE WAR PURELY ON THE BASIS OF PERSONALIZATION

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Well, there is no doubt that Amazon is a big fish in the online retail industry. Such is the impact of this 1994 born e-commerce venture that around 40% of people turn to Amazon, when purchasing products online. According to an online survey, 44% of 2,000 online shoppers admitted that they go directly to Amazon for inquiring or purchasing a product online. And if observations of 2012 Forrester Research study is to be taken seriously, 30% of the U.S online shoppers preferred to search on Amazon search platform compared to 13% who searched for products on other search engines.

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However, the reason behind Amazon’s amazing online dominance cannot be attributed to its soaring popularity among the online shoppers as such but there’s more to it.

According to a new research by BloomReach, Amazon’s unique personalization of products across its platform makes it a tempting online shopping destination among the online shoppers. This is main reason why Amazon’s hurting online retailers to become the No.1 online shopping destination.

“That’s not exactly mind-blowing,” says Joelle Kaufman, head of marketing and partnerships at BloomReach. “We all knew Amazon was gaining in efficacy, but that’s pretty dramatic in three years.”

Amazon’s unique way of personalization not only separates it from other online retailers but also is a step towards enriching the online shopping experience. That’s why it has a major influence on almost three fourth of the online shopper community racing ahead of Walmart at 9% and 8% by eBay. Moreover, about 87% of 2,000 online shoppers admitted that retailer’s personalization style influences their purchasing decision.

But why personalization as such influences customer’s online purchasing behavior? This is mainly due to Google’s online tactics of ranking ahead sites with better consumer experience. This fact was opined by about 67% of the study respondents, who admitted website’s personalization style favoring Google searches had an impact on their purchasing decision. Moreover, the BloomReach study indicates that around 86% of the 500 online retailers feared the search giant’s predictive capabilities plays a significant role in online consumer’s website preference based on personalization.

According to Kaufman, “The consumer thinks, ‘I want [brands] to get it right because Google does. The consumer wants to do business with retailers that know them. We think there’s a real opportunity there for retailers to convey a deeper relationship by leveraging the ability to curate particular types of products, so the consumer comes and doesn’t get overwhelmed with choices.”

On the other hand, about 44% of the online retailers look upon Amazon as their biggest threat followed closely by 41% online marketers, who feel eBay as their biggest competitor.

Besides hurting the online retailers big time, Amazon also competes with the Google’s search platform with 30% of the online searchers preferring Amazon’s search platform. According to Eric Schmidt, Google’s former chief executive, “People don’t think of Amazon as search, but if you are looking for something to buy, you are more often than not looking for it on Amazon.”

Moreover, Kaufman also credits the fact that since Amazon doesn’t have a physical store location that’s it’s crucial for it to ace the list of most preferred online shopping destination. That’s why the online retailers consider personalization as one of their top business priorities.

“You always wonder, ‘Is [personalization] creepy? Do people ignore it?’” says Kaufman. “I think people are so overwhelmed with choices and so pressed for time that the idea that you can curate a selection just for me is really powerful. It’s basically all the reasons I want to work with a merchant: helping me shorten that list of my choices and then presenting to me what I would like.”

With that said, if you are finding it difficult as an E-commerce entity to enhance the overall quality of your website or make it more google search friendly then you can contact us at the earliest. You can also request a FREE Analysis of your website highlighting major local, on-site, offsite and social metrics. Alternatively, you can email sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for help.

HOW TO BEAT EVEN THE MEGA CORPORATION IN LOW BUDGET USING SEO

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Search marketing never gets old in fact it keeps evolving round the clock. Since the Online search continues to increase and will escalate more day by day, it has become crucial for every business owner regardless of their size, product or services to have a measurable Online presence.

The quest to achieve the top 5 rankings in the search page results never ends. Larger companies with huge fan base, long presence, and mammoth marketing budget secure the top spots. As a small business owner, it seems virtually impossible to beat these mega corporations.

But, There’s always a way! & in this case Search Engine Optimization is the key to compete against even the highest level of online domination. SEO is no longer about volume, longest presence, inbound links or biggest content library. It is about the relevancy. And if you create strategies keeping the “Relevant” factor in mind, you elevate your chances of reigning supreme.

1. Practice exclusively in a niche.

Focus in a specific niche to get the best possible results. It’s a mirage that the more area you cover the better your visibility will be. For instance if you deal in the home decor you offer many products like cushions, bedsheets, furniture etc. You will get the chance to appear in the SERP in all those product related keywords, but your relevancy and other aspects will be comparatively low because you are not particularly specialized in a specific product or service and your mega competitors are already there with high relevancy. Identifying your company’s USP and selecting keywords around it will provide you better visibility and a chance to outcome your biggest competitors.

2. Long-tail keywords are the key.

Ranking higher for log-tail keywords is much easier as compared to small keywords. In niche specialization, you compromise minimum relevance in more topics for maximum relevance in fewer topics. In long-tail keywords, you will be eyeing on getting the maximum ranking potential for less popular keywords rather than targeting short and famous keywords for minimum ranking potential.

What are Long-tail keywords?
In simple words, Long-tail keywords are more precise search. For instance Choose “How to close the startup programs in windows 7” instead of much popular “How to increase speed of my PC”. It escalates your chances of getting in the top of search results. Though they provide less traffic but it’s totally worth it.
Also, it’s easy to optimize long-tail keywords. All you need to do is to research for ideal Long-tail keywords in Webmasters Tools or another way is to publish great and relevant content.

3. Leverage locality for optimization.
Local search is becoming more fruitful as compared to big scale search. Since you are a local small business owner, you know the specific requirements of the local audience and that’s where you can beat your competitors. Nowadays, being the best bakery shop in California is much better than being an OK bakery shop on a national level.

One more thing you can do is, participate in events or any on-ground promotional activities and post the selected content on your website. The customers who found your product or services helpful in the events and your already existing loyal customers; both will be happy to give you positive reviews. Positive reviews help you in gaining better rankings. It will list you higher than others even if your competitor is almost in your level but with few negative reviews.

4. Personalize your social engagement.

The big companies after attaining a certain level become robotized. They post only subtle and attractive thing in social media, but they forget the fact that it’s not a corporate business deal, its social media where people like more humanized approach. And this is where you can outcome them. Since you already know that active social media presence helps you in ranking higher, leverage your social profiles with good contents. Don’t forget to interact with the customers personally and add a “Human Touch” to almost every post and conversations.

5. Project yourself as an expert.

If you will update relevant and great content on a regular basis it will help you in the long run. By updating content regarding products, services or just providing news about the industry and spreading awareness about the current trends, you actually project yourself as an expert and also guide the customers from the beginning to the end of the buying funnel. It escalates the trust factor and as even the kids know, the trust factor is crucial for conversions.

Conclusion

There’s no shortcut to reach to the top of search results. Today’s cut-throat competition and presence of Mega corporations has made it more difficult to do so. But, by making strategies keeping the above factors in mind will make your presence measurable and it will provide a rare opportunity to even surpass them in specific topics.

But if you want best results, eBrandz is the key. We have 12 years of experience in online marketing and have helped 14000+ small & medium business owners to acquire their goals. Do not forget to check out our SEO packages or write us your requirements at sales@ebrandz.com. You can also reach us directly by calling 1-888-545-0616 (Toll-Free).