Google recently (last month) made some changes to its AdWords platform by including The Dynamic Structured Snippets, which randomly transforms your...
Category - Google Adwords
You may remember an old axiom which says, “Any landing you can walk away from is a good one”. But as an entrepreneur, you don’t want that to...
WHAT DO YOU NEED TO ENSURE THAT YOUR NEXT PPC CAMPAIGN MAY NOT END UP DISAPPOINTING YOU
Today, we’ll talk about a perfect PPC campaign that just went wrong. After investing a considerable amount of CTC time, the right budget was...
Keywords play a crucial role in attracting the desired click-throughs to your website or social media campaign as such. This especially becomes a...
Microsoft just recently stated that it was taking a whopping $6.2 billion writedown owing to the unsuccessful aQuantive acquisition. This bit of...
A few years ago, Google came up with interest based advertising that also included remarketing as a means of reaching the desired audience or user...
Smartphones and tablets are fast changing the way people compare different services and shop for goods. More than ever, tech-savvy consumers have...
Users of YouTube can already skip ads. Google is now adding the same capability to its Display Network as well, letting users hit an ‘X’ so as to...
PPC advertising is a vital aspect to fetch affiliate sales. Knowing how and where to initiate your campaign will ensure you optimize your ad spends...
Comparison Ads courtesy Google now allow users to compare a host of relevant advertisers’ offers fast and conveniently, also providing a new...
Google has had thus far what it termed ‘Comparison Ads’. However, these comparison units have been imparted a new look in its search results, a...