When conversion rate increases, it also means increased advertising spend, as affiliate marketing, PPC and other advertising avenues will probably turn more profitable. The more meaningful traffic you can manage to buy, the more prospective customers you draw, and also the more amount of repeat business you receive! In this fashion, you will fast increase the market share.

In essence, the lasting success story of an online business begins with a focus on conversion rate.However, many website owners are still unaware of the importance of conversion optimization so the biggest challenge that marketers face is ‘selling the concept’ first. It is important to make them realize the importance of improving their website’s conversion rate.

Transforming visitors into potential customers

When we refer to ‘conversion rate’, we mean the percentage of visitors arriving at a page and converting into leads or potential customers, instead of leaving the site. This concept is a bit different than that of SEO (search engine optimization). The latter focuses on seeking higher search engine ranking. However, conversions are more about impressing human beings, instead of crawlers.

Optimize landing page and/or site

The twin set of goals can be attained successfully as long as SEO specialist you’ve chosen possesses expertise in both and also the search terms that you are optimizing. This will help bring the kind of targeted traffic that is more likely to convert. So before you go for a major external ad campaign of any kind, ensure that the landing page and/or site are optimized.

Offer tangible benefits

• One of the keys to hold the visitors’ attention is to offer them something plausible for (almost) nothing.
• Remember, everyone loves freebies. For example, offer useful albeit inexpensive gifts or create an e-book to distribute to the site visitors. This will potentially convert many of them into active participants, and will help you build a solid user base that can be tapped to advertise your products and services.

Insert testimonials

• It is a great idea to insert testimonials from fulfilled customers and media. A video testimonial is preferable to one with an image or a testimonial with just a name, or an anonymous testimonial.
• In fact, this is probably one of the simplest ways to market your products or services at little or no cost. It also increases the credibility of your site.

Offer live assistance

• You may give live assistance. Use live chat software to offer help in order to push up your website conversion rate. Treat it as a revenue generation tool, and do not be afraid of investing in it.
• Visitors appreciate such efforts and the interactive approach, as they feel more assured of doing sustained business with you. Live chat will anticipate your potential customers’ irritation and give them a platform to access you in real-time.