Google considers its users’ web security as one of its top priorities. That’s why it constantly works at providing a more secure web browsing experience to the users. It feels that web browsing should be a private and confidential matter between a user and the website, devoid of any third party intervention. That’s why it recently announced that it will now only index an HTTPS enabled site or its equivalent one.
The real reason behind Google’s initiative is to have every user landing only on an HTTPS enabled web page. Keeping that in mind, Google now only wants to index HTTPS enabled pages or their equivalent ones. Hence, right now HTTPS or their equivalent pages are one of its top priorities.
In fact, this is a step in the right direction by Google as compared to last year, where it was asking for help to locate and index HTTPS enabled URLs. At least now, Google is able to do the needful without asking for any help.
This latest initiative by Google is quite different from last year’s ranking preference given to pages enabled with HTTPS. So, site owners, don’t get confused as it won’t make any difference to your search rankings. It only means that the search engine bot prefers to index the HTTPS version of your site URL on first priority basis, in case both (HTTP and HTTPS) versions of your site are available.
“Browsing the web should be a private experience between the user and the website, and must not be subject to eavesdropping, man-in-the-middle attacks, or data modification. This is why we’ve been strongly promoting HTTPS everywhere.”
With that said, it seems that the balance is slightly tilted in favor of sites enabled with HTTPS, which means that in the longer run HTTP pages may cease to exist. But it certainly is a win-win situation over sites with non-HTTP or HTTPS pages.
This is the reason why every site owner now wants to upgrade their site to the HTTPS version. Also, the most search impressionable top ten sites are now all HTTPS sites.
These are some indications as to what we can expect from the search giant in the future and it definitely serves a reason or two for SMEs and other businesses to upgrade their web presence to the next level.
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