A webpage can be optimized by merely writing a catchy headline and presenting the features in a more user-friendly manner. Unfortunately, many inexperienced Web marketers continue to shoot in the dark sans any concrete plan on website optimization. Let me now point out some common mistakes that should be avoided during the process.

1.  Launching your website’s re-design

• There are many inexperienced web marketers who assume that the site is not able to convert owing to poor web design so their emphasis is on redesigning it.
• However, undertaking a re-design of your site sans any proper measurement of the effect it will have on your conversions will not yield desired results. In fact, the exercise may reduce the conversion.
• It is more important to analyze your site visitors’ behavior pattern. This will help you know why the respective pages are not able to hold their attention for a span of time you want them to stick around.

2. Indulging in guesswork

• Trying to guess the webpages on a site to focus your efforts on, for enhancing conversions is not really a good idea.
• Many so-called Internet marketing experts will recommend testing (of) pages to improve the poor conversion rate. But doing so in a random manner is ill-advised.
• You first need to know exactly which page/s to test because testing the wrong ones will obviously lead to faulty assumptions. This will adversely affect your overall conversion and website optimization strategy.

3. Testing wrong elements

• Testing wrong elements on the site, thinking they are important from point of view of conversion is another wrong strategy. Never think that your conversion will be dramatically improved by merely changing the color or size of the button.
• Haphazardly testing different elements on the webpage and focusing on aspects like the color theme or layout won’t yield any significant improvement in conversion. It is equally important to focus on actual copy, its readability, headline, lead form etc.
• The critical page elements should support the unique value proposition of your page. The whole exercise must be customer oriented and not based on what you believe is right.

Last but not the least, keep in the mind the fact that it is not necessary to sign up for expensive and high end testing software. What matters more is to follow how exactly to design high-converting webpages.

In other words, testing your pages before deciding upon their end objective will never help in improving its user friendliness and functionality. Identify the core elements that require comprehensive testing and thoroughly optimize them to achieve the desired results in terms of conversions.