We all have seen them, too many of them. At times, even felt overloaded with them. Ever wondered why inspite of good enough data, visual chunks and best graphic tools, your infographics are well, flop? If not done perfectly, they can fail terribly. In Part one of the  series, we talked about “Why every marketer should create infographics” , now let us figure out, why your infographics are not working.

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In this day and age, where new data is flowing in every day or perhaps every hour, we surely have more data than before, to comprehend. Statistical studies show that we create 1.5 billion pieces of content, 140 million tweets and 2 million videos, all in just ONE day! Isn’t that a huge number?

So how do you organize, assimilate and collate so much data? Do you bookmark, file it, take it down on your iPhones and iPads or just simply jot it down on your notepad? Hence, the concept of Infographics was introduced. Read the rest of this entry »

Having a YouTube Channel and then promoting it, is the need of the hour. Why? Because:

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Google well understands, more than ever, what it must do, in order to turn Android into a responsive phone & tablet operating system for laypeople, not just highly tech-savvy users. And instead of piling on more and more complicated features with Android 4.1, it is centered on basic simplicity and usability. Jelly Bean, as Android 4.1 is nicknamed, is not an update loaded with show-stopping features. One can definitely grasp that from the version number. Only the decimal has apparently changed in it. But then there is Google Now, a solid competitor to Siri announced sans a lot of fanfare by Apple. Read the rest of this entry »

If we look at the launch date of DuckDuckGo (25^th Spetember, 2008), we would know it is not a ‘just born’ in the search world. But when it comes to awareness amongst people and the use of DuckDuckGo compared to other giant search engines, it is New.

Though new, this newbie is proving to be real competition to the widely used search engine platforms like Google and Bing. Here’s why — Read the rest of this entry »

Taking its Image Search as well as Video Search to an attractive new level. Yahoo! has initiated a series of changes to redefine the experience through an extension of its existing partnership with Getty Images plus some smart redesigning and re-engineering of its multimedia search experiences. The idea is to deliver a more refined and timely experience, driven by high quality content. Read the rest of this entry »

Twitter is showing some early signs of success in terms of monetization, selling advertising on major mobile devices. It’s an area, which has been bedeviling most leading Internet companies like Facebook and Google. The social site on most days is now being able to generate the chunk of its revenue from ads displayed to its users on mobiles and other gadgets on the move, rather than from those on Twitter.com, according to company executives. Read the rest of this entry »

To enhance search results, Blekko seeks participation of users and expert editors. People can invite others to edit their own slashtags that in a way leverage the expertise of all the community members. Revolving around hundreds of highly topical slashtags meticulously curated by experts, the engine also allows users to create their own slashtags with the sites the trust, apart from those provided by the engine to dig out the best possible websites. Read the rest of this entry »

A specialized, end-to-end travel-related search guide for content and services is a perfect online getaway for travelers, keen to crisscross the world. The core idea is to facilitate discovery of airline, hotel and other tourist-friendly options to find a good deal. A comprehensive and intuitive display that enables them to check and compare top travel websites is something globetrotters greatly appreciate. And this is where a niche travel search tool comes into play. Read the rest of this entry »

In today’s technology driven and Web-oriented world, all of us are bound to accumulate a vast load of data about ourselves and our lives – including searches, e-mails, quick posts, and other forms of communications – both offline and online.  Can all this information – public and personal – be organized into a database and analyzed to tell us something more meaningful about our own selves? Read the rest of this entry »