Would you really be worried if your mobile number or other sensitive private data on the Web was becoming accessible to any site you had just visited? And, imagine if someone from us had happened to put a sort of embarrassing photo or video online, a few months ago, which had been forgotten by now, suddenly resurfaces! Would you not want to remove all traces of it forever? Read the rest of this entry »

According to a latest Social Shopping Study, many people now have integrated the various social media channels in all stages of the digital shopping process. The survey concludes that women are less likely than men to perform five of six designated social shopping activities. Read the rest of this entry »

Media analysts feel Facebook users are not likely to simply duplicate and deploy their close network of friends on Google+. It is unlikely they will post to both networking sites, but they could possibly utilize them for engaging in different types of communication – official or personal. The latter could succeed in attracting Facebook holdouts who might have been feeling not too comfortable revealing and sharing (personal details) too publicly. Read the rest of this entry »

Google has made an attempt on many occasions in the past, albeit without much success at it, to take on the might of popular social networking platform and ride the new media wave. Of course, we all remember Google Buzz and then Orkut, or for that matter, Google Wave! Google is not going to give up so easily, it seems. Read the rest of this entry »

There are several instances thus far of Google having tried to make its mark in the social realm. But unlike search, the foray hasn’t yielded success. To straight the record straight, Google has unveiled a new social networking service. It is termed the Google+ project. Read the rest of this entry »

Google is preparing to unveil Google Offers, in a direct competition with Groupon, as if suggesting: ‘If you are not able to buy them, confront them.’ Acquiring it would have smoothly turned over to Google most of the already existing business relationships struck by Groupon with local merchants not only in the US but several other countries as well. Read the rest of this entry »

Remember, a sustained interaction with blog and website owners can result in a deeper business partnership, at times, which can benefit you well beyond just seeking a link. On the other hand, if they refuse to give you a link, don’t lose heart and make the mistake of ignoring them. Be gracious and thank them for considering your request. Read the rest of this entry »

In order for a dynamic blog or a quality website to link to your business site, you need to first get it noticed by them. It is always a better idea to try and draw the Web world’s attention before actually seeking a link from reliable resources.  You can make use of a microsite for the purpose of linking to other credible online sources to bring in additional traffic. Read the rest of this entry »

Link building is a vital aspect of search engine optimization. It involves a structured approach for conceiving and creating quality one-way inbound links. The ethical links are intended to prompt search engines to increase the ranking of your site. A one-way link, on a basic level, is perceived as a vote of confidence. It raises link popularity of your sites. Read the rest of this entry »

The keywords that you select are employed for the purpose of targeting ads to your potential customers. Through a relevant keyword list, you are in a great position to display your ads to only those users who are interested. This helps to enhance performance as well as to keep costs low. Read the rest of this entry »