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Tag Archives: social

FACEBOOK INTRODUCES NEW FEATURES THAT ALLOW USERS TO SHARE & TRACK THEIR LIVE VIDEO COUNT

facebook

There’s no doubt why Facebook’s live video feature is scaling the popularity charts these days; it allows its users to create and share content on their timeline. The company rolled out this feature to all its users earlier this year, in August, 2015. The newly added features are so designed to attract more users to the platform.

Make your videos go live in Facebook Groups and Events

The addition of live video feature provides more broadcasting options to users; it was previously possible only through a page or a personal profile page of a user. But now users have the luxury of broadcasting a video within their own set of groups as well as their event pages. Broadcasting live videos in event pages gives a natural touch to the proceedings, as it allows participants to share videos with other viewers who were previously unable to watch it.

New interactive features to increase User Engagement

Here are some extra features that are designed to increase audience engagement level

  • Live Reactions: Users can make use of the live reaction pack to respond to the video posted on the timeline.
  • Replay Comments: This feature enables users to watch replays along with comments of other users while watching the recorded broadcast of the live videos.
  • Live Filters: Now users can make desired changes to their live videos by making use of Facebook’s five filter pack. The company is currently testing it, before making it available to the users. Besides that, the company is also testing the ability to draw or doodle on videos.

Ways to discover Live Videos

Similar to what one does with Periscope, users can now make use of Video Map Feature to discover Live Videos on Facebook. Also, users can search, share and invite friends to watch live and recorded videos on the basis of their interests, creators and topics.

New ways of tracking Video Metrics

Besides the above-mentioned features, Facebook has added some new metrics to track viewership of live videos on it’s platform. During a broadcast, the new tracking feature takes note of the total number of live viewers. The new chart shows the count of live viewers tuned in to watch live video broadcasts. Users can make use of Page Insights and the video library section to leverage these newly added metrics.

Above mentioned features can be expected to be rolled-out to all Android and iOS users in weeks to come.

THIS IS WHY YOU MUST USE HASHTAGS

hashtag

The hashtag is a tagging system used in social media to categorize content & deliver relevant search results. Just adding a hashtag in front of any keyword or phrase, transforms it into a hyperlink. When clicked, it leads to all the content containing that same hashtag. Adding hashtags makes your content public as it becomes viewable to anyone on the network, even if they are not connected to you.

Hashtags are extremely effective when used properly and can provide you with many benefits. Some of them are listed below:

1. Increase Brand Awareness

You can boost your brand awareness by adding hashtags to your content. It will enhance the reach of your posts by luring the audience that is searching for content mentioning the same keywords or phrases. For example, Apple launched a new phone & everyone is searching for it on social media using the hashtag #AppleNewPhone. So if you post information about the new phone & use the same hashtag, you will be able to cater to those thousands of information hungry searchers, even when they are not following you or connected to you by any means.

2. Elevate Promotions

Product-based hashtags not only help you with promotions but also let you monitor your progress. Use product-based hashtags if you are launching a new product, as it has proven to be powerful in raising awareness. You can also encourage other social media users to use your hashtags by offerings some kind of reward in return.

3. Seek Out New Trends

Hashtags are also great for finding out current trends in your specific industry. All you have to do is click on a hashtag & you will be able to see the discussions carried out by your competitors, customers & everyone else who is part of your industry.  Of course, not every result will be relevant, but you will get the required information for sure.

4. Start Your Own Conversation

You can start your own conversations through hashtags. Of course playing around with popular & trending hashtags will save you some time & promotional efforts. But that doesn’t mean that you are compelled to follow others; you can first promote your hashtags and then try and start an entirely new thread. You can use it either for commercial purposes (Direct branding) or for social welfare (Indirect branding).

5. Organize Social Dashboards

Keeping track of relevant & trending hashtags allows you to stay on top. There are many websites that allow you to organize trending hashtags into columns, thus providing you with valuable insights into news related to your niche. You can either search for trending topics and then create content around it or you can do it the other way around.

Final Thoughts

Hashtags are very easy & effective in categorizing, finding & enhancing the reach of your content. But don’t overdo it, otherwise it will hurt the readability of your posts. Use relevant & trending hashtags and keep track of all the popular ones so that you can utilize them to the maximum.

For more info on how to effectively utilize hashtags, write to us at sales@ebrandz.com and our reps will be in touch with you right away.

FACEBOOK’S ROLLING-OUT “EMOJI REACTIONS” TO GO WITH ITS “LIKE” BUTTON

facebook

Bringing an end to more than a year’s worth of media speculations, Facebook has reportedly launched “Emoji Reactions” on its platform to go with its trademark “Like” button. Facebook has been working behind the scenes for quite some time now to enable online users to express reactions such as Wow, Love, Angry, Happy or Sad.

These “Emoji Reactions” will give Facebook users more expressive freedom by allowing them to react more freely to a particular post, rather than just “Liking” a post.

To use “Emoji Reactions”, mobile users are required to hold on to the Like button and choose from an array of reactions. On the other hand, desktop users need to place their mouse cursor over the Like button, which will make the emoji’s appear on their screens.

To evaluate the impact of emoticons as a part of online self-expression, a whole lot of research and global online surveys were carried out by Facebook. The roll-out of “Emoji Reactions” is a culmination of their years of research and it will soon be available to you for online self-expression on the platform.

“Emoji Reactions” are soon to be rolled-out globally to all the users; that includes the desktop, mobile, iOS and Android app users.

TWITTER INTRODUCES GIF SEARCH SUPPORT

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In an attempt to address its stagnant user base concerns, Twitter has launched GIF search across its platform. Short on creative juices, Twitter drew this latest creative inspiration from its rival, Facebook’s successful version of Playbook which uses a GIF image search on its in-app messaging platform. Very much on the similar lines, Twitter is now launching a wider GIF image support on its platform. This will include all kinds of GIFs that you have known and loved over the years, thanks to their associated partners – Giphy and Riffsy.

It’s hardly a surprise that of late GIFs have had a commanding web presence and according to Twitter, as of last year, over 100 million GIFs were shared across its platform. According to latest Giphy updates, the animated image search platform revealed that it recently closed a $55 million financial deal. Now, with a microblogging site coming into the picture, it more or less endorses and bolsters the fact that animated images form an integral part of self-expression online.

Having said that, the new GIF search functionality is simultaneously being rolled-out to Android, iOS and desktop users. Hopefully, the new feature will add to the engagement level of the audience by making their Twitter experience a worthwhile one.

Want to add anything? Have your say by emailing us at sales@ebrandz.com.

TWITTER’S LIVE TIMELINE GETS A NEW UPDATE THAT INCLUDES TOP PAST TWEETS

twitter

The Twitter Timeline won’t be the same anymore. Wanna know why? Read on….

If you’re one of those people who like to keep their past tweets record intact then it seems like Twitter has your back. Often rumored and hotly debated Twitter’s timeline featuring Top Past Tweets will finally see the light of the day. That means the live Twitter timeline will now be a thing of the past; especially after the recent announcement by Twitter.

Let’s see what the Twitter’s spokesperson had to say about the new Twitter timeline.

“We want to make it even easier and faster for people to discover and catch up on what’s happening right now.”

Having said that, the new Twitter timeline is available purely on an optional basis, as it asks users for their preference before making any changes. So, as a user if you opt-in for this change, some of your Top trending tweets from the past will appear on the top of your timeline, followed by the regular sequential Twitter livestream. This means that the live Twitter stream will continue to exist with the inclusion of some of your relevant top trending tweets. The company’s Twitter handle says:

“We’ve improved the timeline by analyzing how millions of people engage with billions of Tweets — and we’re using this information to determine the best content to surface. We use a person’s past Twitter activity to predict which Tweets they might like to see most.”

Of late, the company has been in redemption mode following its lacklustre performance at the Stock Market. Its newly inducted longer tweet limit is further adding to its growth concerns. So, will the introduction of the new timeline impact its fortune as well? Going by the tests results, the company says that it’s already attracting great audience response in terms of better engagement metrics. In a way this will also provide a solution to its long-standing growth concerns, which ultimately will help brands in maximizing their reach.

The change is about to happen but we still have to wait to hear a word from Twitter’s CEO about it. And like me, if you’re also buzzing with a lot of queries in your mind then just check these FAQs that talks about the methodology this new timeline is set to bring in to help both, Brands and Advertisers.

For more details, write to us at sales@ebrandz.com.

HOW TO DO INFLUENCER MARKETING IN THE DIGITAL AGE

If you want to climb Mount Everest you aren’t going to do it alone.

You need help; you need a group of climbers to support you through the climb.

You also need the help of an expert who has been there and done it.

Influencer marketing is just the same.

You get to be the side kick of a super hero for a brief moment or two. Imagine being Robin to Batman or one of the Avengers. (I am looking at Scarlett Johansson J)

You might have awesome content but if you have a small following or have just started an online business, web site or blog – you need a guiding hand who can amplify your content.

Don’t get me wrong. You can get there all by yourself just fine, but this may take longer. Partnering with the right Influencer can get you there quicker. Who knows how many years they can save you?

And, it helps with search engine optimization too.

Ana Hoffman has been featured in this infographic not from a pure marketing perspective but because her content on influencer marketing is one of the best.

Good luck with influencer marketing. Let us know how you are going to use Influencer marketing in your next campaign. If you like this infographic, share it!

Influencer Marketing in the Digital Age

WHY SNAPCHAT, PINTEREST & INSTAGRAM ADVERTISING ARE AN ABSOLUTE MUST FOR BUSINESS & HOW TO DO IT RIGHT!

social-media

Social media marketing never gets old; in fact, their traffic driving potentials are increasing day by day. On one hand, Facebook is still the undisputed king of the social realm as it generates the highest number of traffic referrals. On the other hand, there are slightly new platforms that are rapidly gaining popularity.

The new social media platforms, namely Snapchat, Pinterest and Instagram offer a brand new way of advertising and a growing audience base. For marketers and business owners, NOW is the time to get familiar with these new platforms and utilize them to the fullest.

Pinterest!

Pinterest has become the latest favorite of marketers and advertisers due to several reasons. Firstly, Pinterest users have approximately doubled since 2012. It now has ONE HUNDRED MILLION monthly, active users! That’s one giant leap. Secondly, Pinterest works as an icebox for evergreen content since it offers longer lifespan. And last but not the least, Pinterest’s 75% traffic comes through mobile. A big reason to advertise!

But like you, there are many business owners and advertisers trying their luck here. So to stand out from the crowd and get the best possible outcome, you have to do things the right way.

Here’s The Pinterest Survival Guide

  • Don’t use your personal account for commercial purposes, create a business account and get it verified.
  • Keywords research data should be kept in mind while creating custom boards.
  • Think beyond your website content. Get associated with those messages and posts that are somehow related to your brand and can turn out to be beneficial.
  • Creativity is the key. No one gets amused by old, boring stuff.
  • Use infographics, compelling images and hard-hitting captions.
  • Try to promote new boards in already popular boards and save yourself some time and energy.
  • Pin your content in other areas the moment you see it taking off.
  • Start using pin alerts and promoted pins.
  • Interact as a brand with the folks who share similar interests and content. Use a subtle tone and language while interacting with other users.

Remember, there are one hundred million monthly active users waiting for the right product. If you do your campaigning just right, rest assured that your sales are going to elevate soon.

Snapchat!

Use Snapchat for your brand, and claim your name now! Why? Because Snapchat went from 4 million to 6 million views in just two weeks and brands are making their way to the scene.

It’s a platform that can be used for both one-on-one and one-to-many… Users can send stories and personal content. It’s versatile and simple.

While Snapchat was started for friend-based interactions, it has expanded to successfully include brands as well. Sponsored Geofilters have unlocked the door for excellent branding opportunities.

Let’s find out the best way to employ Snapchat for your business

  • Quality wins over quantity. So instead of making many OK-snaps, make two or three great ones.
  • Keep Experimenting! Use videos or make unique snaps.
  • Click your own story and check the metrics.
  • Snapcodes—QR code-like images that are scanned by the app—are the most common way to build a following.
  • Hire influencers to do it for you.

Instagram!

FORTY BILLION PHOTOS from 400 MILLION monthly active users in just 5 years! I think these stats are enough to convince you to start advertising on Instagram. (P.S.: Sadly, I am not getting a single penny for promoting their advertising program)

So now it’s pretty clear that Instagram is important and can be really useful for promoting your business. So the next question is: What’s the best way to promote your product or service on Instagram? Here are a few tips:

  • Post high quality and unique content.
  • Use relevant Hashtags to get 30% more engagement.
  • Think big (hashtags), with a side of niche hashtags to stand out from the crowd.
  • Build a community around an actionable hashtag.
  • Kindly don’t over-post!
  • Find the beauty in your brand.
  • Employ all the tools that Instagram offers

If there’s one lesson to be learned, it’s that brands should take into consideration the up-and-coming social media platforms. They’re not on the fringe — they’re where it’s at.

In case you need assistance with social media marketing, write to us at sales@ebrandz.com or call  1-888-545-0616 (Toll-Free) and our reps will be with you right away.