Creating a search persona lets marketers precisely identify their target user base, as well as grasp how individual users are actually searching for the domain, industry or businesses online, and the keywords they are employing. While establishing or evaluating your Web presence, ‘searcher persona’ allows you to work out whether your content is aligned with your overall marketing & business objectives, how! That’s exactly what we shall try to find out… Read the rest of this entry »

Rich Snippets provide summarized information at a glance about specific searches. They draw the attention of users to relevant site pages by offering instant and concise details in result pages. In spite of their small stature or scale, they can be very handy to website publishers and webmasters. Including them within the source code lets Google make more sense of the webpages. Sites using this form of labeling system for their structured content will obviously enjoy greater visibility in SERPs. Read the rest of this entry »

Identity management is becoming a big business thanks to an intensely competitive environment in which more and more corporate entities need to know about the visitors logging into their website. It has become an inevitable hazard to extract as much information possible about them and then use it to understand their needs, tastes and priorities. Read the rest of this entry »

The Opportunities tab is a key area of an AdWords account to help businesses improve online ad campaigns. It can help site owners discover more important keywords and make optimum use of the budget. Users who run their AdWords accounts with specific goals in mind should try the tab. Read the rest of this entry »

A Q&A section is an excellent way to connect and engage with your prospects by arousing their curiosity, prompting them to ask questions, and answering the same. They become a part of the process and start associating with the platform. If you are able to establish the resource as a credible authority that comes to be respected by the industry people, it won’t take too long for quality links to follow, and enhance the conversions. Read the rest of this entry »

Every site owner wants his or her ads to do well. To measure the level of success against your expectations, you mostly make use of click & conversion tracking for an insight into the site users’ behavior pattern on your different pages. If they are accessing your pages, and you are still not getting the desired conversion results you seek, what are the steps that you need to take? Read the rest of this entry »

Website Optimizer is a simple and easy-to-use tool that is quite handy for the purpose of testing website content, which delivers a series of actionable results. There are a host of benefits that elaborate testing can bring. For instance, it allows direct feedback from your visitors. Read the rest of this entry »

In today’s extremely challenging and tough business environment, website Conversion Optimization is an area that you cannot simply ignore if you want your site to stay ahead of that of your competitors in terms of visibility and profitability. Indeed, Conversion Rate Optimization (CRO) has emerged as a crucial factor when it comes to ensuring sustainability of your online business. Read the rest of this entry »

It is pertinent to hire experts who will help you to run highly successful pay per click advertising campaigns. The process primarily involves buying sponsored advertising on search engines. This is another major source of online traffic that businesses can effectively tap to shore up their online presence. Read the rest of this entry »

As past experience and experiments show, a particular day of a given week and even hour of a typical working day at which marketing emails are dispatched make for a tricky decision. It can be based on a mix of various factors like the email marketer’s gut feeling, real data and also the outcome of previous mails. Analytics is not an easy discipline. Read the rest of this entry »