Category Archives: Local

IS YOUR BUSINESS LOCATION DATA HEALTHY ENOUGH?

business-location

The search for SEO excellence continues even as we wait for another year to come to an end.

It’s been a humdinger of a year for some local businesses while for some, it has presented with an opportunity to do some soul searching. By reflecting on their performance in the past 12 months these businesses can draw some positive conclusions and possible takeaways. They can further take inputs from local search marketing trends that made a huge impact on their businesses irrespective of their location. Talking about location, these days a lot of top brands are spending time thinking about their data health. When we say data health – we mean checking out your local listings once a year to see if Google is correctly displaying your business NAP (Name, Address and Phone Number) citations in its search results.

Having healthy data is much more crucial not only from search ranking point of view, but also from sales and marketing perspective.

In the past year, a majority of brands made good use of location based marketing by using contextual content to expand their reach. Brands such as Dunkin’ Donuts serve a great example of how to better leverage contextual content as part of your location marketing strategy.

So, what did they do different to get such an overwhelming response from their location based marketing?

While the ‘Find the fastest coffee’ ad did make headlines of sorts by attracting pedestrians in large numbers to their nearby Dunkin’ Donuts stores, they had to fix their location data to realize their recent marketing feat.

On the other hand, data inaccuracy probably would have marred the effectiveness of the contextual ad content by creating an unfavorable consumer response.

Hence, Brands such as Dunkin’ Donuts that treat location data as an invaluable business asset will stand to reap the rewards of their marketing overtures.

What you can do about it?

As you can see, it does pay rich dividends when you’re blessed with healthy location data. It enables businesses with an easily searchable identity and correct data location in the form of local business listing NAP citation.

The only way in which you can have healthy location data is by distributing it equally across your ecosystem so that it attracts your perceptive customers who make their own buying decisions.

For you to replicate the success of Dunkin’ Donuts, you’ll have to make sure that you’ve shared the correct data across your ecosystem, where ‘Near Me’ search possibilities take place.

And when you make the correct data available it makes location marketing more invaluable. A recent online survey conducted by SIM Partners states that brands which increase their data correctness by 20% attract up to 450% more traffic with 216% surge in their conversion rate.

Besides that, a lot depends upon how well you’ve shared this information with data amplifiers such as Facebook and Google, as they ensure higher brand visibility across the virtual domain. So, have you updated your data amplifiers with any changes that may have taken place in your local listings?

Checking your data health on a regular basis will help you identify the way forward on how to deal with the changing scenario involving your brand and the ecosystem.

For example you can update your customers through your local listing about your Business Working Hours; especially during the holiday season. This will enable the search giant to update this information in its algorithm searches. Multiple location businesses need to update these changes on a regular basis.

So it does matter when we ask how healthy is your location data? And if you have no clue about it then you’re probably missing out on a large chunk of nearby located customers which could come in through location data marketing.

For more information, you can email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for assistance.

TOP FOUR WAYS TO INCREASE YOUR LOCAL BUSINESS LISTING RANKINGS

local-business-listing

Off-late local businesses must be feeling the pinch to have been left out by Google in its Google+2.0 scheme of things. But there are four ways through which Google My Business Help forum can help you promote your listings in Google’s SERP.  Although, Rahul J. from Google, recently added that the fourth way completely depends upon the number of clicks that your listing gets in Google’s search results.

Here’s what he had to say in his post, “Search history: In the past how many times has the listing been clicked on by users searching with the keyword.”

Below mentioned are the top four ways through which local businesses can positively impact their Google My Business listing rankings:-

  • Relevance: How relevant is your business category/listing to the search phrase used by the user?
  • Prominence: Traffic to your business listing. How established is the business online.
  • Distance: How close the business is located from where the search is being made.
  • Search history: In the past how many times has the listing been clicked on by users searching with the keyword.

Post that he went on to list some more ways, like you need to ensure that you have listed your business in the right category and shared the listing URL across, which helps you achieve more profile clicks, generate great reviews and share new updates and photos with your happy customers. And if that doesn’t suffice your listings requirements then Click Here for some cooler ranking tips.

You can even share your business related concerns in Google My Business Help and Local Search Forums.

For more information, email us at sales@ebrandz.com or call 1-888-545-0616 ( Toll Free ) for assistance.

 

GOOGLE LEAVES OUT LOCAL BUSINESSES REVIEWS FROM ITS GOOGLE+2.0 SCHEME OF THINGS

reviews

It seems like Google now wants to focus more on the bigger markets and that’s the reason why local business reviews no longer figure in Google’s revamped Google+ scheme of things.

In fact, the Google+2.0 version that was launched recently seems to focus more on its most popular features such as Communities and Collections and in the process got rid of the local display of business reviews, including other local information such as NAP (Name, Address and Phone Number) citations.

Here’s a glimpse of the changes brought about by the search giant in Google+ 2.0 version:-

Google+’s older version looked like

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Google+ 2.0 version looks like this

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Let’s see what Google’s Community Manager, Elizabeth Powers has to say in her Google post on the changes brought about in Google+’s dashboard - Reviews will no longer be shown on Google+ Pages in the new Google+ design. But are still accessible on Google Search and Maps which have always been the primary way that users find business reviews.

This drives our point home that Google indeed would want to focus on businesses with bigger market presence and that’s why it’s showing the backdoor to the SMEs. There’s a separate management of business listings taking place on the Google “My Business” page. The scrapped business review feature worked on a simple dashboard functionality by recommending Google+ subscribers to visit business pages only when businesses have something new to share as part of their content marketing strategy.

With that gone, let’s see what one of the local search marketers Mike Blumenthal has to say on the subject.

Over the past two years I have discussed the parting of the ways between local and Plus but through all of that Google had retained the essence of tabbed business pages and given the owner the ability to add a description, photos, videos and provided a place to send customers to see and leave their reviews.

That is all gone. In focusing on content, communities and collections Google has hung out a new and bold sign.

If you haven’t gotten the message yet it should finally be clear in the release of their new and improved G+: BUSINESS UNWELCOME.

Local business marketers are faced with many such issues that Mike Blumenthal and others have raised, one of them being the concern over a permanent forum to post local business reviews. And that seems to be confusing not only the local search marketers, but also the search giant. That’s why Google has now brought the curtains down on the local business feature. In the meantime, if you are looking for some other similar options then Linda Buquet has something in-store for you.

What are your views about this new change by Google? Please let us know by writing to us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) directly.

SUMMARY OF CHANGES IN SEARCH BEHAVIOR AND TRENDS

search-behaviour

People’s search behavior change and so does the trend. So let’s discuss what’s new and what remained stagnant.

Mobile

You are already enlightened regarding the fact that 50 percent of all searches are done via mobile. But the surprising thing is this statistics only relates to Smartphones and mostly High-end. Most of the people assumed that the term “Mobile devices” also covered tablets as well, But it’s evidently not.

In most of the countries, Mobile searches have outnumbered the traditional desktop searches. This huge change has been discussed precisely earlier. So will move on to next point.

Intent

There’s a huge change in the way we use search engines.  The questions which were asked previously like “What” or “who” has now turned to “How” and “why”? It may seem like not a bug deal to us, but it presents a big challenge to search engines. Just because search engines are evolving day by day, and there are many algorithms to provide best possible results. People are relying on the search engines even more.

Also, the term going online is now old because everyone is now online all the time. And that’s the reason why people are asking more complicated, ambiguous, intense and unprecedented questions frequently.

To deal with such situations, Google has introduced Artificial intelligence which is now processing 15% of the overall searches. It is named as “RankBrain”. It digs outs approx.. 1 billion pages to find the best possible match for that “New search term”.

Local Search

The local search has managed to achieve height that seemed impossible lately. The “near me” search has escalated to a whopping 34 times since 2011 and as you have already guessed 80% of these searches are on the mobile.

If you run PPC Campaigns or alike, you would love to concentrate on Geo Targeting since 50% of consumers who performs a local search, visits the store on the same day.

The rise of local search has given the local business owners a rare opportunity to compete with giants that are already in the market with really high budget and a huge fan base. They can use local intent like time, location and device to broadcast far more useful and relevant ads to people. And as you know that relevancy is the key in the online market.

Search is more Conversational

The use of voice search has been doubled over the last year. Since you can search while driving, walking or even jogging. This ease to search resulted into more long tail searches. Long tail searches provide users with most relevant search results. And it is also a boon for the website owners because they are also hoping for the same.

Demographics

Income, health and education

May people with higher income seem to remain online for longer durations due to multiple connected devices, but they don’t search much as compared to people with lower income. Also when it comes to searches, both the people type exactly the same thing, so the search behavior is not so different.

Age

Age also doesn’t affect “much” on searches.  The current generations that are born with the gadgets in hand surprisingly are not more convenient when it comes to search. In fact, an old man around 50 or something tends to search more conveniently because of experience. The new kids are more into long tail searches as they need specific answers while the older persons search for a popular term.

Gender

Gender does impact the searches. Men tend to spend longer time on searches as they go down to searches whereas women are limited to the second and third position of the search results.

However, Women are more online than men, as they stay connected using different devices; also they spend longer time in websites than men.

Summary

The conclusion is, it’s time to go back to the old adverting approaches, more personalized and precise. The more you grapple your strategies around your targeted audience the more chances you get of reigning supreme.

Also watching every algorithm and change in trends is a prerequisite. So that you can revamp your campaigns as quickly as possible.

Need assistance on any specific topic? Don’t hesitate pal, just email us at sales@ebrandz.com or call 1-888-545-0616 (Toll Free).

FACEBOOK PREFERRED BY YOUNGSTERS. OLDER LOT STILL PREFER “WORD OF MOUTH” AS THE MOST TRUSTED SOURCE OF MEDIUM

So, how much of a role does your social media presence play in influencing the purchase decisions of your potential customers? On the basis of Local Consumer Survey 2015 conducted by Bright Local, listed below are some actionable takeaways on the basis of their age group, thought pattern and how they react to these online reviews on local businesses as such.

Based on the survey results, it was observed that more than 90% of consumers refer to these reviews as compared to more than 85%, who referred them last year. Moreover, the results showed that consumers are quickly forming their opinion about businesses with 40% of consumers admitted that they read about more than two reviews as compared to last year where only 29% of consumers were quick to form their opinion.

The above-mentioned observations are pretty much consumer specific and can be utilized by the local businesses and the SEO’s to further improve the bottom-line of their business.

Segmenting your Consumer on the basis of their Age groups

In order to better understand the consumer’s needs, the study was further carried out by segmenting the consumer’s needs on the basis of their age group. The data was classified on three age group categories to see whether the young consumers form their opinion faster than their older compatriot, which is done as below

1)      18-34 Age Group

2)      35-54 Age Group and

3)      55 plus Onwards Age Group

How much internet savvy your target audience is?

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Brief Observations:-

  • More than 55% of consumers aged 18-34 have been online at least once in a month
  • As compared to more than 40% of consumers aged 35-54 have been active at least once in a month
  • With more than 25% of consumers aged 55 plus have done so at least once in a month

Analysis

The above observations clearly indicates a huge difference between the click-through behavior of the younger as compared to the older lots of consumers, wherein the younger consumers were found to be more active online. Let us analyze their click-through behavior in detail.

18-34 Age Group

More than 55% of these online customers search at least once in a month, while more than 40% of searchers do it once in a week followed by a massive 21%, who do it on a daily basis.

So as a business owner or from your client perspective, it becomes all the more important for you to have strong online visibility across all the popular social channels.

35-54 Age Group

Almost 50% of this age category can be found searching online anywhere between 1 to 10 times a year. They are behind their younger compatriots of 18-34 age group but still 31% remain active on a weekly basis.

55 Plus Age Group

The least active of the online searchers come from this age group, wherein half of them are active up to 5 times per year followed by less than 20% of folks, who do it only once or never on a yearly basis.

After knowing, which among the age groups are mostly seen browsing real time, it is still not clear whether they do study these online reviews or not.

How knowledgeable your target audience is about your local business’s online reviews?

facebook-brightlocal2

Brief Observations:

  • More than 95% of consumers aged 18-34 study these online reviews for local businesses
  • As compared to more than 90% of consumers aged 35-54 study these online reviews for local businesses
  • While more than 85% of consumers aged 55 plus study these online reviews for local businesses

Analysis:

This brings us to the conclusion that more or less consumer of all ages study these reviews as such with the younger ones reviewing them a regular basis while more than 85% of the older age group(55 plus) frequently or occasionally studying them.

It’s a great news for all businesses alike, who are targeting all age groups to conclude that it’s highly likely that your potential customers will study these reviews.

Studying these business reviews is altogether a different thing, then knowing the fact that to which extent the consumer study these reviews and do they actually believe them.

What is your Target Audience’s preferred mode of communication or device to study local business’s online reviews?

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*NOTE: respondents were asked to select as many answers as they want

Brief Observations

  • The older consumers prefer to study these reviews on their PC(desktop / laptop)
  • While the young searchers prefer to study them on their smart phones or tablets

Analysis:

The difference in age group shows up in the above observations with the younger lot often seen to be active on their smart phones frequenting these reviews through the mobile browsers and apps.

More than 60% aged 18-34 studied these review through their mobile internet with more than 30% aged 35-54 as compared to more than 10% aged 55 plus online searchers.

On the basis of the preference of devices for the above-mentioned age group segments, we can make the following assumptions as below

PC / desktop:

It was observed through surveys that more than 70% of all consumers had studied these reviews on their PC (Desktop/ Laptop). This makes PC as the most inhabited medium, which is most frequented by the older lot than younger ones aged 18-34.

Smart access through mobile internet:

It was observed that more than 35% of the consumers preferred their mobile internet to study these online reviews.

The younger lot aged 18-34 were the regular online visitors in this category with 35-54 age group coming a near second position while the 55 plus age groups were the infrequent visitors of the lots.

Mobile apps:

Using Apps to study these online reviews follows similar pattern as above with rather less consumption of review

Tablet:

Surprisingly, Amongst all the mobile device options, Tablets seems to grab the attention of the 55+ age group consumers. This is due to the fact that they seem to prefer larger screen size to search or research particular websites.

It also becomes evident from the fact that if given a choice they are more likely to pick up a tablet than a small screen mobile device.

What does your target audience prefer as the most trusted source of medium?

facebook-brightlocal4

Brief Observations:

  • More than 30% of 55 plus age group don’t make their decision on the basis of these reviews as compared to personal recommendation.
  • While Consumers aged 18-34 are more likely to make purchase on the basis of these reviews as compared to other age groups.
  • Whereas all age groups prefer to completely trust these online reviews.

Analysis:

It was observed from the above surveys that around 80% give equal weightage to reviews and recommendations while more than 70% of consumers also agreed to follow the suit if it matches their requirements.

This brings us to the conclusion that there is certain correlation that exists between the age groups and the trusting levels of the respondents with the younger lot more likely to trust reviews as compared to the older ones.

Still that trust factor is hard to come with a large chunk of consumers pointing certain conditions to be met before they actually trust them completely.

How many online reviews does your target audience actually go through before making their decision?

facebook-brightlocal5

Brief Observations:

  • A major chunk of all age group consumers don’t go beyond 10 reviews to make their opinion.

Analysis:

On the basis of the full survey report, it was observed that consumers are forming their opinion at a faster rate with more than 85% don’t go beyond the tenth review to make their final decision, which is irrespective of the age difference..

Moreover, a large percentile of 55 plus age group consumers don’t study any reviews since they aren’t active searchers.

The percentile of consumers studying 1-10 reviews is as below

  • 18-34 – more than 80%
  • 35-55 – more than 77%
  • 55+ – more than 75%

Since consumers of all age groups form their opinion after going through a handful of reviews. This makes all the more important for businesses not only to have positive reviews on their sites but also update the new ones on a regular basis.

In past one year, through which medium your target audience have reviewed or recommended to the people, about the local businesses?

facebook-brightlocal6

Brief Observations:

  • Younger lot of searchers are more likely to counsel a business through many channels
  • With more than 85% of 18-34 have done so through their social media presence (Facebook, Twitter, Google+)
  • while more than 65% of 55 plus age groups did so through informal medium like word of mouth publicity.

Analysis:

It was observed that more than 85% of 18-34 age group reviewed about local businesses through Facebook, Twitter or Google plus social media profiles. As compared to the half percentile of the 35-54 age group consumers with over 20% of the 55 plus age group leveraging their social media presence. This brings us to further conclusion that social media is more preferred medium for the younger lot of searchers with more than 65% of 55 plus age group prefer the informal medium of communication such as word of mouth. All in all, Facebook and the informal way communication are the two most preferred medium of communication with the ratio depending on the age group of consumers as such.

 

Conclusion –

From our above observations, it can be concluded that consumers of all age groups will either review or refer local businesses largely on the basis of their age group and preferred mode of communication. But as a Business owner or SEO, you need to ensure maximum brand visibility across all the popular social media channels including Facebook, Twitter, Yelp, etc. and at the same time take care that they are creating a good first impression on your target consumer which is more than enough to take care of the bottom-line of your business.

Don’t want to be left behind? Check out our social media packages to give your business the lead among your competitors. You can also request a SMO Audit Report Worth $249 for FREE. Just email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) to get started.

YAHOO TARGETS SMALL BUSINESS OWNERS THROUGH YEXT

yahoo-yext

In an effort to expand its reach among the small business owners, Yahoo is outsourcing its small business listing management to the global Digital Location Management (DLM) solutions provider Yext. Yahoo, last week, notified this to its customers through an email notification stating below –

“Yahoo is thrilled to announce that we have partnered with Yext to manage your Local Basic Listing moving forward. Some of the benefits you can expect to see from this partnership include more options to publish your listing across multiple publisher sites and an updated dashboard to manage your listing.

You do not need to do anything at this time. Yext will be making a new dashboard available for you in November and they will notify you by email when your dashboard is available. In order to seamlessly complete the transition of your Local Basic Listing, once your dashboard is ready, you will need to verify your business information and create a new account and password with Yext. If you do not set up your new Yext account within 30 days of notification from Yext, your listing may be changed to an unclaimed status. You can always return at a later date to claim your listing again.

If you have an existing edit to your Local Basic Listing that has not yet been approved by Yahoo, it will be reviewed by Yext and submitted to Yahoo if approved.

If you would like to upgrade to a Yext PowerListings Package and have the ability to immediately begin managing your data on over 50 sites including Yahoo, sign up here: http://www.yext.com/pl/yahoo-claims/index.html.”

The 2006 born New York based digital location management company Yext, will now manage local business listings for Yahoo’s free and paid clients through Yext’s Power listing data syndication platform.

In the process, it followed the footsteps of MapQuest, and joined the ranks of Facebook, Foursquare, Bing, Apple Yelp, etc. to name a few. Barring some Yahoo options, the entire small business local listings will now be managed by Yext.

As small business owner, it’s big news for you. Though as a free advertiser, if you’re not entirely satisfied with your existing services then you’ll have an option to upgrade to paid Yext services or else contact us to help you out. You can also request a FREE Analysis of your website highlighting major local, on-site, offsite and social metrics. Alternatively, you can email sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for help.

BEGINNER’S GUIDE TO REVIEW MANAGEMENT

review-management

No matter who you are in the world of business, managing reviews is a highly essential part of one’s online presence. Any corporate sphere that completely lives online must look forward to management review.

Review management is important for local businesses since a good word of mouth is what they basically live upon. And more traffic would only head in with intensified marketing.

But getting reviews is most important. Let us look at the points below that’d help us get reviews.

Make your presence be felt in the most important local directories. Have your business listed in the top directories by running through sites in the most cohesively crafty manner. In the process, watch out for all the holes in your presence online.

STEP 1: Keep an eye on each of your review

You won’t have to wander across websites to do so. It’s quite easy since you’d simply have to use a review monitoring system to keep track of all of your reviews. You could do this for free on sites like Google, Foursquare, Yellow Pages etc.

STEP 2: Customer encouragement for reviews

The statement is quite obvious, isn’t it? A good word of mouth is always a positive for any business. It could be from friends, clients or any individual. And reviews are the source of positivity that’d propel your business.

There are a handful of ways in which you can encourage customers. Newsletters are a fine way to do so, by asking customers what they think about the services. This would simply draw in reviews.

Impressive post cards could do the trick. You could either post ‘em via mail or display them as posters with QR codes. Doing so would make it easier for users to post in reviews.

A pop-up on your website would have eyes poppin’ out. A limited array of pop-ups would certainly draw in attention, leading to reviews.

Check-in offers for physical visitors can also bring about positive reviews.

STEP 3: Ask your walk-ins

An impressive round of business with clients or customers would certainly leave both ends with a smile. And such a phase should bring about questions from your end for the customers that’d bring about reviews.

STEP 4: Respond Back to Reviews

Reviews aren’t always all smiles. Many occasions do come forward that bring along bad reviews. You can’t just pull your blanket after reading them. Rueful review responses are required to get your business back on track with a list of good reviews.

STEP 5: Optimize review sources when ‘help’ comes calling

One bad review doesn’t mean you have to shut the door. Negative reviews arise on both, big & small sites, but are prominently present on smaller sites.

So don’t sweat over a miniature mess. Be responsible and encourage positive reviews to overshadow the negative ones. This way, the horizon would only seem lit up.

If you are on the lookout to get more positive reviews for your business, check out our Review Widget, which will give you a chance to get more positive reviews on Google and Yelp. This will help not only your Local SEO efforts but also attract new business. The best part is, you can filter negative reviews from the back end. So if someone leaves a positive review, you request them to post the review on Google or Yelp. If the review is negative, we don’t ask them to post the review to third party sites and handle the customer in a way that it does not become a bigger issue.

Need a demo? Email us at sales@ebrandz.com or call 1-888-545-0616 (Toll Free) to connect with our representative.

WONDER WHY YOUR LOCAL LISTING ISN’T RANKING? THIS MIGHT BE THE REASON

local-listing

The most commonly made mistakes by sites in Local SEO.

Most of the websites lost their Google ranking when the latest SEO algorithms were introduced by Google. The algorithm Pigeon did most damage to those making the same kind of mistake. And the reasons for your stagnant or depleted ranking could have been a replication. Now, if we browse through the possible reasons, they could range from spammy websites to thin content, incorrect keywords, missing content, misused tags or extremely wide local net casting.

Content should be evident and should lean over the keywords in order to help the viewers. If it goes about the other way around, search engines are going to skip right over you. Meaningful content is what Google truly focus upon, and not keywords. Also, if you try to target an audience outside your locality, you’d surely miss out on searches with your locality. Ultimately, the only two things that’d ascend rankings are improvised websites and its legitimate usefulness towards a real person.

To improve your local rankings, first improve your site.

Making your website genuinely useful to real people is the only simple rule to gain higher ranks in Google’s local algorithm. And here’s how you should implement it.

Content that’s put up should always be engaging and the website should be improvised. In this manner 90% of the questions can be answered since more viewers would be lured in. In this process, avoid using spam keywords, but use title tags well. Also, your website should be an eye-candy in terms of graphics.

You could also ask customers a few questions that’d bring about a few ideas on improving your site. You could probably perform this via a survey and put their thoughts to use while improvising on your site.

Otherwise, you could peep into your competitor’s website to snap up a few clever concepts. Geo-tagging or naming is also a fine way to have heads turning your way. Usage of Schema Mark-up is also a good idea.

Also, your business will be left buried deep if not scouted on online platforms by customers, be it on desktop or mobile phones.

If you come on shore, features like logos, branding, business description and NAP (name, address, phone number) play an important role in local search. Another point to be noted is incorrect listings that you should avoid. Your site should only showcase what you actually do and not what search engines and unclaimed listings think you do. The aftermath of incorrect listings bring about the essence of negativity which would hinder ascension of your ranking, only leading to decline.

You can also request a FREE Analysis of your website highlighting major local, on-site, offsite and social metrics. Alternatively, you can email sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for help.

SUMMARIZING LOCAL SEARCH RANKING FACTORS FOR 2015

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As this year is nearing for a virtual closure, Local Businesses can sit down to analyze their website’s overall performance and some few brownie points from the year so far. Local SEO’s can even compare their tally with The Local Search Ranking Factor Report of the year. If that’s not enough, you can even match it with the online surveys of 40 leading local SEO practitioners.

Several Local businesses are still trying to come out of the Google’s local snack pack shake up, which, in fact, forced some of them to virtually close down.

Below is the summary of some of the major SEO happenings along with the ranking parameters and algorithm updates that affected several businesses at a local and national level.

This has been a very happening year so far, which saw Google rolling out as many as four major algorithm updates accompanied by some minor and refreshing updates in the chronological order as below.

  • Panda 4.2 (#28) — July 17, 2015
  • The Quality Update — May 3, 2015
  • Mobile Update AKA “Mobilegeddon” — April 22, 2015
  • Unnamed Update — February 4, 2015

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Coming back to the local search ranking factor report, the high-ranking factors were the On-Page Signals which made way for the Link Signals to My Business Signals to External signals, Behavior signals (like clicks, calls and opens) etc. These factors indicate that the major emphasis was more on improving the overall quality of your user’s onsite experience both in terms of content and user experience, which is all you need at any level.

As a business owner, if you have any questions with regards to your online presence, get in touch with us via call at 888-545-0616 (Toll Free) or email sales@ebrandz.com.

Local Search Is The Most Effective Channel For Promoting Local Businesses: Study

BrightLocal recently conducted the “Local Clicks & Calls Survey”. The motto was to identify which online channel provides maximum Return on Investment (ROI), generates the most traffic, phone calls and quality leads for local businesses. It also helped in identifying the time and effort required for each channel. The survey was conducted between 477 respondents. Respondents include Search agencies (38%), small business owners (28%), search consultants (26%) and web designers (8%). This survey provides comprehensive knowledge and insights about the best digital channel for local businesses.

Since Google Analytics can’t track offline conversions, this survey becomes pre-eminent. It will help Business owners and search consultants to make a well-informed decision on where to invest their valuable time, money and efforts.

In terms of quality leads, local & organic search reigns supreme.

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Analysis:

In terms of providing quality leads, organic and local search reigns supreme. The results are the same as 2014 survey. Both the channels have the privilege of luring customers exactly when they are searching for products or services. These customers are most likely in the middle or end of the buying funnel which escalates the chances of conversion.

Direct traffic also provides High-quality leads. It is because most of them are customers who are already aware of the brand or has made any purchase before. The trust factor is strong in this one, so the quality of leads remains high and so does the conversion rate.

Google AdWords has managed to increase the quality of the leads it provides as compared to 2014. The precise targeting option and complete control with more predictable returns have helped Google AdWords to achieve this decent appreciation.

Social Media (Facebook, Twitter etc.) is falling flat in terms of providing High-quality leads. The business owners and consultants who spend a decent amount of time, energy and money in social media optimization are not seeing any good returns. However, Social media is still most effective for branding and promotional purpose.

Local & organic search also provides the best ROI

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Analysis:

Local & organic search not only generates the highest quality leads but also provides maximum Return on Investment (ROI). By ROI, we not only mean return on financial investment but also the time, energy and efforts business owners, marketers and search consultants have invested. However, achieving notable and enduring visibility in both Local & Organic search takes money and time, but it’s totally worth it.

Social channels failed in this parameter too. They have emerged as a really bad option to generate high-quality leads and providing ROI. They are only good in brand building and establishing communication between customers and the company.

Local search generates the most traffic

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Analysis:

Once again, Local and organic search reigns supreme by contributing 40% of the overall website traffic. Surprisingly Local search is slightly or to be more specific 6% ahead of Organic search. Whereas direct traffic only accounts to 10% of site traffic to local businesses and Twitter generates the lowest traffic.

In very close competition with organic search, local search came out as an ultimate winner. The local search has provided the local business owners an opportunity to compete with the giants. And in a survey conducted among marketers, 34 % agreed to go with the local search if they could only keep one.

The marketers, experts, and our personal opinions are the same that Organic and Local search is the best fit for small and medium business owners. If you are already relishing the advantage, kudos to you. But if you’re not, we can be of some assistance. We have more than 12 years of experience and have so far helped 14000+ clients in generating high-quality leads.

Simply email us at sales@ebrandz.com or Call 1-888-545-0616 (Toll-Free) and let our reps assist you. You can also ask for a FREE SEO Audit worth $200 of your website.