Monthly Archives: September 2015

BEGINNERS GUIDE TO DIGITAL ADVERTISING

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A feeling of uncertainty, confusion and excitement arises together in business owner’s mind when they decide to advertise online for the very first time. As they are new to digital media advertising, they don’t know which will be the Right platform and will provide maximum Return on Investment (ROI). If you too are a business owner looking to relish the vast reach of digital media but confused between multiple platforms, this article is exactly for you. Read on:

For choosing the Right platform, consider the respective consumer profile, budget, and market conditions. Below five scenarios merged with five different advertising channels will enlighten you more on the subject:

1. Google or Bing is excellent for traditional service providers.

If you are a service provider like, lawyer, doctor, plumber, accountant etc. then search engine ads with targeted keyword will work best for you. It’s called pull strategy because your customer is already looking out for the services you offer. By using highly targeted keywords, your ad will emerge right at the moment they are searching for it which automatically escalates the chances of clicks and ultimately conversion. The basic principle of these ads makes it convenient for all the three parties – search engine, advertiser and searcher.

2. For targeting, potential clients use display ads.

Not every business owner has the privilege to serve already interested customers. If your business lies in this segment then the best option will be going for display ads. It helps in creating brand awareness and enlightens customers about your products. The display network will project your ads across websites that your potential customer is browsing and is aligned with your service or product. It creates chances of conversion but not sure shot. One thing it serves undoubtedly is brand awareness. It’s often referred as push strategy because you are projecting your ads to someone who is not directly interested in your product or service at current.

These ad formats include banners and text ads as well. The best platform so far is Google AdWords, because it offers detailed tracking, targeting options and statistics. Though some other media companies might rarely beat Google depending on the niche you are targeting.

3. Facebook for finding customers by interest or behavior.

Facebook advertising works best for business offering lifestyle products or services. You can target your potential customers based on their behavior pattern and interest. User browsing Facebook is not actively looking to buy something, so a push strategy is applicable in this particular scenario. It will not only provide you maximum exposure but can also cause conversions if done well. You can target audience as per their age, behavior, taste, education, political interest and more. I would personally recommend Facebook advertising if your main motto is to create brand awareness since the conversion rate is comparatively low as compared to Google Pay Per Click ads.

4. LinkedIn for B2B advertising.

LinkedIn is the right fit if you offer Business-to-business services or products. You can target specific profession, industry, job level or even specific companies and more. The passive customer base of LinkedIn provides an excellent opportunity to expose your products / services to potential customers. However, LinkedIn ads can cost you a few more bucks than others.

5. Remarketing!

So you got traffic by online advertising and a bit of conversion as well. But there are still many potential customers who visited your website, stayed for a while and then left without buying. That’s the audience you would like to target by remarketing campaigns. Track your website traffic using Google Analytics, filter out the audience who have spent a good time in your website and launch a cross-channel remarketing campaign across multiple platforms like Google, Twitter, and Facebook. It’s cost effective and also provides a good conversion rate as the customers recalls your brand name when advertised again.

I hope I have been able to provide you with a brief knowledge of digital advertising. All the above advertising platforms and tactics can generate a good sale. But if you want to escalate your sale enormously, you should opt for a perfect blend of Internet advertising. To know more mail us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).

7 SEO Techniques for Businesses

Get your pen & paper out and note down these basic yet important points that’ll enhance your business.

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Greetings everybody. Today is a day like any other, as we step outside with hopes high. So let’s make this day different by raising it higher. Enough of mellow morning talks. Let’s spring back onto our subject of discussion. Yes, Search Engine Optimization. These days, every 3rd person around us would know what SEO is, and a man backed by business would most certainly know what SEO means. But, how many of us actually know how to make the best use of it. That’s the only way we’d  pounce our way to prosperity & success. Let’s see the 7 interesting techniques of SEO that businessmen like you can make the most of.

Technique #1 focuses on optimizing title tags.                                                                                 

On every website, each of its page should have its own unique title tag. Although, not all are equal.

A good title tag should ideally comprise of 65 characters to make it look sleek & intriguing. Also, include your brand name in it along with keywords that focus upon the product and its service.

Making it informative is equally essential, since it gives the reader a basic idea about the product. In the process, avoiding stuffing titles with excessive keywords like ‘offers, discounts, coupons etc.’, since they tend to frustrate users.

Here’s Technique #2.

Creating compelling meta descriptions that talk about the brand. The summaries typed into these categories should talk about at least one mentioned keyword, and should not exceed the character-count of 160. Your site’s Click-Through Rate is the thing that’s marked up with the help of the meta descriptions and their snippets found on search engine results. Writing the meta descriptions in a magnetizing manner is how you’ll lure in clicks from the visitors who’d pass by competitors.

The 3rd Technique talks about utilizing keyword-rich headings.

Everybody wishes to improve their overall SEO website value. And the only way to do that is by adding the headings loaded with showy keywords. Not only are the words in the tags added weight by the search engines but they also allow the readers to scroll through the content efficiently and with ease.

Technique #4 is about ALT tags on images

Compulsorily add ALT tags to images posted upon your web pages. What ALT tags did was to add more information about the content on the screen, promoting it via text-to-speech devices for visually impaired website visitors. And, instead of stuffing your ALT tag with keywords, use it to precisely describe images upon the website along with the naturally occurring keyword phrases.

The Technique #5 talks about building internal links between pages.

Creating internal links that connect different pieces of content assist the search engine spider to classify site’s pages by a great degree. For instance, try having your ‘Contact Us’ or ‘About Us’ page linked onto every page in the website body instead of just having it on the navigation bar.

Creating a Sitemap is Technique #6

Now, we’ll tell you what a Spider is and what it does. ‘Spiders’ come crawling in, into the world of SEO, which are otherwise known to be search engines’ indexing programs. The important role of analysing new websites and adding their content to the lists of pages that can be displayed in response to user queries, is done by them. Hence, optimizing content for natural search traffic can be taken care of by facilitating the easy movement of the spider programs.

Regular updating of your site is Technique #7

Meeting users’ needs by serving satisfaction is exactly why periodical updating of a website is necessary. More up-to-date information bring about additional keywords that allow your website to be flashed upon search engines conjuring up bolstered traffic. A clever strategy of updating your website is via blogs & news sections. This leads to readers herd up with interest to know what your business is all about.

Well, deploying all of these 7 traits won’t get you on top the very next day. These tricks of trade certainly need to be accompanied by patience to sweep in success.

Well, if you need any help, we would be happy to assist you. Just connect with us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free). Alternatively, you can also request a comprehensive SEO Audit of your website worth $200 for FREE.

WHY SEO IS A MUST FOR YOUR WEBSITE

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Nowadays, every business has a website and every website is striving to get more traffic. In the current scenario, one has to compete with the giants of the industry but within a limited budget. This seemingly impossible task can be made possible by employing the best way to lure more traffic and sales and that is, investing in Search Engine optimization (SEO). It is a must for almost every website owners, regardless of size, products or services they offer. It’s comparatively cheap as compared to Google ads or other means of Internet marketing. It also provides lasting impression and unlike Google ads, you don’t have to pay a single penny for clicks!

Many business owners are interested in opting SEO but pull their hands back due to lack of information regarding the same. In this article, we are going to highlight some important points which will help you to be sure that SEO is a right fit for your website and how it should be done.

LEARN THE BASICS OF SEO

SEO seems like a rocket science to many. I am not denying the fact that its bit complex to understand and thus many find their-self in uncertainty and confusion. But once you learn the basics of SEO you will wonder, why I was even bothered! Learning the basics of SEO is important before you think of doing it yourself or hiring an agency that will do the work for you.

SEO MUST BE A HIGH PRIORITY FOR YOUR BUSINESS

Many website owners don’t include SEO in their marketing budget despite the fact that it has become crucial for luring visitors to your site. They usually have their own reasons like lack of staff, technical support, knowledge or budget. It clearly indicates that Search Engine Optimization is not a high priority for their business and it’s a huge mistake.

A good SEO can turn your low performing website into a gold mine. A big reason to invest in Search Engine Optimization.

SEO ENABLES YOU TO COMPETE WITH BIG BRANDS

Big websites of big companies take months to update or implement change. On the other hand smaller websites can be updated and changed on a regular basis, this is due to the short procedures required. Another ways where you can overcome the big websites are:

  • To attract more customers, you can use precisely targeted keywords.
  • If your title is good enough along with the description and inside content, then your website is going to win a lot of loyal users. So Spend more time in writing web page titles and descriptions.
  • Make it easier for searchers to steer through your website by improving your website navigation.
  • If you offer something that big websites are unable to deliver then you are going to win a big time.

SELECT THE BEST OUT OF REST

SEO is extremely important for your website and unlike other aspects of business, it is not necessary to do it yourself. You can invest amount on SEO, as it’s going to provide you excellent Return On Investment (ROI). We suggest you to do a precise research about the agencies offering SEO services so that you can make a well-informed decision.

Or else, you can approach us. We have been working in SEO industry since 12 years and has served more than 14000+ clients. Our prices and services are exceptional, as we provide best in the industry SEO services at a competitive price. You can email us your specific requirement and budget on sales@ebrandz.com or simply ring the bell 1-888-545-0616 (Toll-Free).

HOW TO BOOST CONVERSION FROM YOUR WEBSITE USING CONTENT AS A WEAPON

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Every website is striving for more content. If you dig out deep, More Content actually means – More rankings – More traffic – More brand awareness – and ultimately More sales. If you see the calculations really close, you will be able to figure out that, you don’t need more content in-fact you need right content for the right audience at the right time.

Just uploading more content will not work as, if I am looking for a car, you can’t sell me bike and I would be least interested in watching bike videos, images or reading articles regarding the same. Similarly, if you have content regarding the cars, but you don’t sell cars, then your website is not getting profit.

So in order to increase the conversion rate, first thing you have to do is to figure out who your audience is and who isn’t. By figuring out this simple equation, you will be able to decode the matrix of content marketing and ultimately be able to boost your sales.

There are several ways to find out the behavior, interest and keywords of your targeted audience. Major tactics to do so is listed below.

Google Analytics

The first thing you should do is to check out the Age, gender, location, device, interest  and more about your targeted audience Via Google analytics.

To better understand which content attract users the most and causes conversion, look out for specific groups of pages.

Twitter

Twitter bio provides a brief idea about the consumer you are targeting. For example if you are selling wines, then look out for people who are wine enthusiast by looking at their bios. You don’t have to manually go through every person page and read their bio, there are several tools which will make the job easier for you. You can also prioritize, when you’ll post the content you crafted specifically for those people when they’re most active.

To make it easier, we have also added such feature on our dashboard where you can specifically target people posting your target terms. For example, if you are a pizza store in Dallas, you can specifically target users posting about pizza within Dallas.

Facebook

Facebook insights provide data about the audience you are looking for. Using Facebook insights, you can figure out which audience engages with your post the most as that’s the audience you are looking for.

Google Search

Put yourself in the position and mindset of the audience and start typing words on Google search bar. Don’t hit enter; just see what Google suggests before you even complete the sentence. It will provide you with a fair idea about your industry, what consumers are looking for and what’s trending.

Internal site search

Analyze the site search data in order to find out what users are actually looking for and what users are having a hard time finding. If the user is not finding the relevant data easily, consider fixing that issue. A proper content structure is a prerequisite in order to keep users engaged and ultimately drive sales.

Forums

Forums are a good medium to find out current trends, customer tendency, and their views. They frankly post reviews and their experience. This should give you an idea about what are the major reasons that drive sales or ruin consumers mind. You can also use advanced search queries to look out for the consumers who are talking about your product/service or the industry.

Your content should be of value to them

I hope you now have a better understanding of the kind of people you want to target, it’s crucial that you spend time creating content and try your level best to come out with unique, engaging and useful content.

Review your content strategy every once a while and make changes accordingly. Your content should be of value to them.

In case you are having a hard time understanding the matrix of generating more traffic and struggling to get audience despite having good product or service, we assist you to reach us with your specific requirement and budget, as we have expertise in SEO, SMO and almost every aspect of Internet marketing. Simply, request a quote for your website or write us your requirement on sales@ebrandz.comor even call us on 1-888-545-0616 (Toll Free).

HOW TO MAKE YOUR WEBSITE USER AND BOT FRIENDLY

Organic search marketing has come a long way. From keyword selection to conversion optimization, the whole scenario has changed dramatically. Entering the website is the prime point. This is where you can lure maximum users from search results and to do so, you have to analyze the way to please search engine bots and while you are trying to please the search engine by making a clear path to your site, you are pleasing the user as well. We have made a list of points you should implement in order to make your site, user and bot friendly at the same time.

Below are some tips and tools you would love to consider.

CHECKOUT FOR CONNECTION ISSUES

Tool: Pingdom Website Speed Test

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Even before preparing to welcome search engine bot, you have to make sure that your

site is communicating with the server fluently. The first thing you need to do is to test Ping and Traceroute in order to detect any issues interrupting connectivity.

While using this tool you should also perform a DNS verification to ensure that there are no domain authorization problems. It is also required to review Page speed data from Google Analytics as shown below.

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GROUNDWORK TO SEO

Tools: Google Search Console and Sitemap Writer Pro

To evaluate how Google perceives your Robots.txt file and what you would like to hide from them, go to the Google search console> Crawl> Robots.txt.

It will also enable you to understand if you are isolating search critical content from crawler view. Run your website pages through the tester to avoid SEO’s most basic mistakes.

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PAY ATTENTION TO THE PAGE-LOAD TIME

Tools: Pingdom Website Speed Test and Google PageSpeed Insights

One of the ranking factors is page-load time. So ensure that the CSS & JavaScript coding are placed correctly. Also eliminate the dead 404 and redirecting files.

The waterfall tool of Pingdom’s Speed Test is superb for page loading. The file names are marked with different colors that point out dead files or redirected files.

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PAGE RENDERING

Tool: Google Search Console

To ensure page rendering to users and search engines are same, use Google Search console.

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AVOID CONTENT DUPLICATION

Avoiding duplicate content for your website is mandatory as you would not like to annoy the crawler. You can use tools like Copyscape, SEMrush Site Audit, SiteLiner or even a manual review to remove duplicate content.

LET THE EXPERTS DO THE WORK FOR YOU

Making sure that every aspect of your website is pitch perfect is a complicated task. You have to ensure that your website will be appreciated by both search engine as well as the user. So if you don’t possess that expert technical qualification required to do this job, we suggest you to invest a little amount on your website and let the experts do the work for you. It’s far better to invest a little amount at first rather than waiting for users to visit.

Alternatively, you can email sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for assistance.

14 POINTS TO REMEMBER WHILE DESIGNING YOUR NEXT PPC LANDING PAGE

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You may remember an old axiom which says, “Any landing you can walk away from is a good one”. But as an entrepreneur, you don’t want that to happen with you? Don’t you?

The only way you can ensure is by designing a great landing page, as a part of your PPC strategy. If your landing page can inspire some Ad clicks in return from your online passerby’s, it’s more than half the job. You need to ensure that you can convert those clicks into conversions by delivering on your target audience’s expectations.

If that happens, it will inspire Google’s Quality Score ranking system to positively impact your Ad ranking, bid price, position of your Ads, and is followed by some Ad incentives, too. For that to happen, you need to come with some quality Ads to optimize your landing page performance while inspiring Google to do the expected.

THE MAIN GOAL OF YOUR LANDING PAGE

Your primary concerns should be

  • Conversion of prospective clicks to drive the sales force in terms of a free demo sign-up or registration for a free trial or request for a quote to name a few.
  • Organizing your customer database, which can be leveraged for your marketing campaign.

The fact that most of your online passerby’s may not end up subscribing to your services doesn’t mean that there’s no need to educate them about your products or services. So, ensure that you are spreading the word around.

1. THE RIGHT LANDING PAGE FOR YOU

There are two species of landing pages. Landing pages that speak for themselves and the other one is the part of your main website, accompanied with some pluses and minuses.

The latter one is more effective because they are designed as an inbuilt and permanent part of your website, which makes them more effective in the standard SEO practices.

The former landing pages are made campaign specific and more concentrated on niche conversions. This makes them more result oriented with some pitfalls.

In such scenario, the mix of the two versions is the best way to approach a particular campaign or may be utilizing welcome page of your website as the landing page and accommodating messaging in its place.

2. UTILIZING RELEVANT LANDING PAGE FOR PPC ADS

Ensure that the landing page meets the expectations of the online visitors, who click the PPC Ads and are more likely to make a purchase as compared to others.

The click-throughs are quick on their page preferences and their relevancy may minimize bounce rates thus sending right signals to Google.

3. MAKING THE BEST USE OF IMAGES AND GRAPHICS

Graphics and images are a crucial part of conversion since they create an indelible impression on your target audience. So, your due discretion is needed while selecting them as it can ultimately make or break your brand image. For more, see the Slideshare here.

4. MINIMIZE THE NAVIGATION CHOICES

Look for ways to eliminate any page distractions as it will ensure that your click-throughs have no other option to navigate away from your website.

This will also increase your chances of signing them up or even making a purchase. In that scenario, the other passerby’s may have no other option but to leave your page completely.

Hence, it’s wise to just minimize the navigation pathway, which will ensure that potential passerby won’t feel isolated on your landing page.

5. HELP THEM TO YOUR LANDING PAGE VIA PPC ADS

Put your message across in similar language so that the past impression of the imagery and the ad on the landing page stays on with your click-throughs.

If your landing page uses the same text then the passerby feels assured that they aren’t on different trajectory altogether. This can be done in the settings by selecting the default city location, which saves time as well.

6. DISPOSE OFF YOUR OLD LANDING PAGE

You can dispose off the old landing page by using 404 or 301 to permanently redirect them which will save on your online passerby’s time, who are searching for new offers.

This makes sense as the landing pages are often designed for short-term marketing campaigns.

7. ALWAYS BE IN TOUCH WITH YOUR PASSERBY

You have to keep in mind that not all of your online passerby’s will make a purchase of your services. Hence, you will constantly need to feed them with some free trials or have an email conversation or chat live with them to clarify their doubts or further educate them about your services.

At the same time, due consideration needs to be taken about the sales funnel, they are in at the moment.

8. LOOK FOR INDUSTRY RELEVANT SOCIAL PROOF

Appraisals, endorsements and social referrals act as a solid Social proof and works wonders if they come from some credible industry sources or a well-known public figure. This further reinforces the value of trust in the eyes of your target audience about your brand image. For instance, social referrals worked wonders for the No.1 ranked social referral hubspot Facebook.

9. THE SIZE OF YOUR LANDING PAGE DOES MATTER

There are no industry specifications on the standard size of your landing page as Neil Patel says here. Work out the best possible size to keep your target audience interested and not make it too long to lose them half way. Take some “industry specific” references as a food for thought for you.

10. DON’T MESS AROUND WITH DETAILS

It depends a lot on the pre-requisites of your industry concerns that you are catering to. Be crisp and   clear in putting the message across and for your reference, you can take something out of this example from Bellroy. Do ensure that your landing page doesn’t look messy and is easy on eyes.

11. MAKE YOUR CTA USER-FRIENDLY

This is a very important next step from the sales point of view. You can work out the best Call to Action look that goes well with your marketing campaign and the one that bespoke your target audience in terms of search-ability, color, size, positioning and wordings.

12. GO MOBILE FRIENDLY

In 2015 U.S. mobile commerce sales will total $104.05 billion, up 38.7% from $75.03 billion in 2014. This smart information is sufficient to make your site go mobile friendly, in case if you haven’t done it as yet. If you need any help with creating mobile friendly websites, kindly get in touch with us.

13. FAST TO OPEN UP

Don’t overload your landing page with unnecessary messy stuff that it starts to test your passerby’s patience, when loading.

A slow loading landing page will not only shoo away your target audience but may negatively impact your Google ranking as well. Here’s an article you can refer to.

14. PLAY WITH YOUR LANDING PAGE

Experiment, learn and improve the overall quality of your landing page to touch new avenues in terms of your existing PPC Campaign. And if you haven’t, it’s time to play a bit with your landing page.

SUMMARY

In short, what works for one may not necessarily work for others. So, don’t shy of experimenting with your landing page even if it takes a bit of your time. Remember every accomplishment starts with a decision to try and don’t forget Google rewards every bit of your accomplishments in the form of higher search ranking. So, if you’re still searching for some tangible solutions to your landing page woes, check out our Pay Per Click Packages. Alternatively, you can email sales@ebrandz.com or call 1-888-545-0616 Toll-Free for assistance.

DECODING THE MATRIX OF ONLINE CONVERSIONS

You don’t want the matrix of your online conversion to become quite complicated like the plot of science fiction Hollywood movie itself wherein Keanu Reeves, Neo, the protagonist goes on about finding solutions of some intangible problems. But just like the movie, there goes a business one liner which says “Its rather easy to start but difficult to sustain” same is true for building a web-based presence. After launching your website, you will need to ensure that it is attracting right kind of traffic to fetch you leads, which can lead to new conversions thus growing your business. This is only possible when your target audience can trust your branded product and services.

The only way to do this is by communicating with the target audience about your niche product and services. But how will you do it is more important than what will you do? Like Neo in search of some tangible solutions, we tried to explore some factors that you need to consider while decoding the matrix of your online presence.

DECODING BUYER’S WIIFM (WHAT’S IN IT FOR ME)

Write engaging content that clearly resonates with your Brand offering. Try to communicate with your target audience in their native language. Be passionate about the objectives that you are trying to achieve and translate the same in your web pages.

Starting afresh, your primary objective should be to generate more traffic, leads, and conversions. But over a period of time, your main objective shifts to increase sales and promote yourself as a trusting entity by creating shareable content in order to get some great backlinks.

Leverage  keyword research tools to find out appropriate keywords to facilitate your target audience’s searches. These tools will provide you with the web fill up info such appropriate title tags, meta descriptions, alt tags, keywords tags, etc. Once this is achieved, you can utilize this information to get leads, click-throughs and, of course, the conversions.

DECODING THE ANALYTICS OF CONVERSIONS

Tracking the progress of your marketing campaigns ensures that you don’t go amiss on some potential leads. Your online efforts can be maximized by understanding and tracking your analytical data. In turn, it also generates the click-through information, which is increasingly crucial to your chances of possible lead conversions. Leverage Google Analytics tools or Search console to get valuable stats about your click-throughs, which can be used to good effect in your next campaign.

DECODING THE ORIENTATIONS OF YOUR CLICKTHROUGHS

Understanding your click-through’s on-site behavior and their valuable feedback about your website can help you in charting out the future course of your marketing campaign. Leverage tools like Google Analytics, KISSmetrics and HubSpot to get further insight about your click-through behavior. Further, chalk out your marketing goals on the basis of your click-through behavior to achieve tangible results. Analyze & Improve your web page’s navigation speed and make it mobile friendly to attract more smart searches. Extend the reach of your social presence to generate some great backlinks and in turn get some surprise clicks as well.

THE MATRIX OF CONVERSION OPTIMIZATION

The conversion of the click through depends a lot on the prerequisites of your business venture. But if you are not improving upon your previous stats, you are possibly hurting your company’s ROI big time. Hence, you need to constantly Improve your conversions to achieve a surge in your ROI per se. Leverage Google Analytics and carry out random tests to scale down factors seriously hampering your conversion rate as such. Forge a trustworthy online image of your Brand to win over some browny points in terms of conversion.

TESTING THE CONVERSION MATRIX

Split testing or better known as A-B Testing gives a fair idea about the progress of your conversion rate. The more tests you carry out, the better idea you get about the sudden fluctuations in your conversion rate. CrazyEgg gives you an extensive rundown of the effectiveness of a split testing method to improve the effectiveness of your existing marketing campaign. Just so you know, we have even included such conversion friendly reports in our new SEO deliverables.

Compare your previous marketing efforts to further nail down those factors that can bring about the positive change. For best results, Run PPC Ads or an email marketing campaign and see if you are getting those pricey clicks or not. After running these random tests, ensure that your landing page click-throughs are converting or not.

DECODING THE MATRIX OF YOUR SOCIAL PRESENCE

Split testing gives you a fair indication about the marketability of your website. The results may vary depending upon the vagaries of your professional set up. You can use Google Analytics to track the behavior of your click-through, when they are frequenting your web pages. This will yield better perspective about the demographics, traffic sources and frequented duration of your click-through visitors.

You can even compare the orientation of your existing web traffic from various social handles such Facebook, Twitter, LinkedIn, Pinterest, etc. to determine the platform which is attracting more visitors. You can even leverage the Advanced feature of Google Analytics to track your online visitor’s age group, traffic sources, browsing preferences, date of their frequented visit, etc. to name a few.

MATRIX SEGMENTATION

Leverage Behavior metrics, Goal metrics, Events metrics, or User metrics to generate the flow report of your click through’s navigation preferences and their actual interests therein. Use Google Analytics’s customized reports to further decode the flow of your online traffic and the on-site response of your target audience. These reports will help assess the clicking preferences of your targeted audience and on that basis you can do some modification in your ongoing marketing strategy.

MATRIX DECODED

Your online conversion depends a lot on the performance of certain metrics, which decides the failure or success of your marketing campaign. Use analytical tools to further scale down the metrics impacting the behavior of your online visitors. Conversion of your online traffic and links should be your underlying marketing goal but in the end it all boils down to the fact that like Neo, how will you go about decoding the matrix of your online presence?

If you too finding it tough like Neo, our Conversion Rate Optimization services can come to your rescue. Alternatively, you can also request a Conversion Analysis Report for your website which will include an in-depth analysis of your website and suggestions to improve leads.

Email us at sales@ebrandz.com or call 1-888-545-0616 (Toll Free) for assistance.

ONLY 20% MARKETERS ARE REAPING THE BENEFITS OF SEO

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Approximately 80% marketers are still unaware from the mammoth advantage of SEO, according to new research from global tech public agency Hotwire. The agency surveyed 300 decision-making marketers and found out that approx. 52 percent of them spend in on-line advertising, but only 21% go for SEO. Maybe it’s because they are unaware of the fact that people don’t remember websites and one in six people on the planet use search engines to sort out their queries or make a purchase.

Experts call these statistics “interesting and terrifying” as the number of marketers and business owners who are unaware from the usefulness of SEO are gigantic. Humans don’t adopt change quickly and tend to go for tested methods rather than the exciting but new one. But when it comes to business, sticking with only proved methods can be dangerous as it will make your growth stagnant. Market experts insist on opting both SEO and Content Marketing since it can escalate your sales enormously while building a good brand image.

Below is the list of reasons why your business must include SEO in the budget.

It’s Future Proof – Analyzing the working process of search engines, SEO will remain effective in near future as well. Even the audio and video searches are somewhat dependent on the SEO because the search results will be based on the keywords used in the description or title of the file.

Good Return On Investment (ROI) – SEO provides an excellent return on investment as compared to the other online marketing mediums. Such as PPC Advertising, Social Media Marketing or buying data for Email Marketing.

Stay Ahead Of Your Competitors – Inspecting the current scenario, it seems like in near future, almost everyone will buy products and services online. So it’s a good move to leverage your site with SEO friendly content and use a keyword-based description of products and services. It will elevate your online presence and help customers locate your business hence keeping you ahead from your competitors.

Rise and Rise of Mobile Users – There are almost same number of mobiles as there are people on the earth, 7 billion! This massive explosion in mobile usage has provided an excellent opportunity to practice effective SEO techniques.

Content is the Master Key – Major factors on which Google evaluates websites include great content, social media indicators and time spent by the visitor on your website. It’s all interconnected to one thing – relevancy and usefulness of content you are publishing. Being active and updating content frequently is also a requisite.

Investing in organic SEO is more important now than ever before, despite the current difficulty everyone finds themselves facing regarding the lack of organic keyword data and traffic. Your business definitely needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing; it remains one of the single most important components of any organization’s branding efforts and online presence.

The above reasons should have given you a clear idea why investing in SEO has become more crucial than ever. If you want your business to succeed in today’s cutthroat market, you will need a team of experts who can effectively do the job for you.

So, if you need any help with SEO for your business, just connect with us via email at sales@ebrandz.com or Call 1-888-545-0616 (Toll-Free) for assistance. And yes, do not forget to check out our future-proof SEO Packages.

WHAT DO YOU NEED TO ENSURE THAT YOUR NEXT PPC CAMPAIGN MAY NOT END UP DISAPPOINTING YOU

Today, we’ll talk about a perfect PPC campaign that just went wrong. After investing a considerable amount of CTC time, the right budget was allotted to it. Then after due procedure right keywords were selected to ensure that the prospective click-throughs were landed on the right landing pages so that finally right results show up in the form conversions. But when you realize that the conversions aren’t buying then it all comes crashing down like the stock market at the Wall Street. So, there’s something right that really went wrong.

Though your clickthroughs filled out all the forms and receive their white paper or e-book. But there’s when suddenly they shoo away from your landing page and look uninterested in your product or services by not responding to your mailers or don’t answer your calls. So, what went wrong in this perfectly designed right set up? Well, this is where companies spending a large sum on their PPC campaign go blank. As they don’t know how to possibly convert the conversions into your valuable customers. Here are some right tips that can possibly turn the dice rolling in your favor.

Just Form Fills is not Right Conversion Metric

It was a long way back considered to be a good omen that if your clickthroughs are filling up the forms then they may also end up signing. But there lay some unknown reasons that your targeted conversion metrics for PPC lead generation campaigns aren’t taking that next step forward. That’s where it goes all wrong since with changing times your click through have become a bit smarter than you otherwise may think.

So, you end up dishing out back to back e-mailers to your prospective click through user without getting any response, whatsoever. But you can do well to remember the fact that an average click through user has to deal with 416 commercial email marketing (don’t forget those personal ones, too) in a month. Add to that, you only have 15 -20 seconds to form an impression on your e-mail recipient.

The second possible reason may be the fact that your click throughs may be raring to go when filling up the forms. So, when they do get your mailer they seem disinterested in your product or services. You were unable to communicate with your click through user in his moment of impulse just when he was filling up the forms.

Also, around 80% of people never leave their house without their smartphones and spend almost 15 hours on a weekly basis doing R&D about the company’s offerings. So, if you are not Mobilegeddon ready then your prospective click-through may experience a possible communication break while filling up the forms to complete the signing up formality.

And if this is the reason behind the fallout, then you can optimize your PPC campaign for the inbound calls.

HOW TO BETTER OPTIMIZE YOUR PPC CAMPAIGN

According to a study, the inbound phone calls are a great ROI to the company in getting touch with their prospective clients. In fact, they are 5 – 10 times moreproductive and the process below isn’t that difficult to follow.

1) Use Google AdWords Call Extensions

call-extensions

Make good use of Google’s SERP click to call extension tabs to your maximum advantage by ensuring that your phone numbers are accurate and functioning properly. If you have advertised yourself on Google AdWords platform, just a click (from the user) will put you in direct communication to close your prospective customer. In that sense, these extensions further increase CTR ratio. In fact, a recent study confirms CTR increase of 221%, when these call extensions are used properly. You can even manage the settings for your ad extensions as per your preference. For further details, check this out – How To Setup Click to Call Extensions Call.

2) Enable your Landing Page with Click-To-Call function

click-to-call

It may not be a wise move to use these call extensions tabs while your click-through is on your landing page. In that scenario, your user may be looking to get further educated on the subject and the best you can do is to land him on your call extension enabled landing page via your marketing page. So, that it becomes easier for your click through the user to call you directly from your landing page. This level of programming can be achieved through proper HTML coding.

3) Emphasize on Calling in your Call-To-Actions

calling

Inform the user of what you want them to do when they come visiting your site’s landing page. If you want them to call you then ensure that you are open to provide 24×7 free consultation service to your click through users. You can also attach a bit of urgency by adding Call Now for further assistance beside your call extensions. At the end of the day, you only have those 5-10 precious minutes to make your user act on his impulse by communicating him in just the right way so that your next PPC campaign may not end up disappointing you.

So, if you are in the process of launching your next PPC campaign and are looking forward to some valuable feedback on your campaign then do get in touch with us via Email at sales@ebrandz.com or Call 1-888-545-0616 Toll-Free. And do not forget to check out our Pay Per Click Packages.

MOBILE MARKETING IS HERE TO STAY

mobile-marketing

Google recently came out stating that mobile searches have finally outnumbered the desktop crawls. This claim is also evident from the fact that more than 7.2 billion mobile devices are active worldwide and the number seems to be growing as ever.

If recent statistics are to be considered than smart searches are dominating the desktop crawls with around 80% smart searchers online generating 45% of all e-commerce traffic.

Google’s mobile path to purchase report further nails down dominance of smart-phone  as compared to desktops.

And post Mobilegeddon update, Google recently stated that only mobile friendliness of your site may help your ranking woes. All these stats, claims and facts points to one thing that the future of mobile marketing is here to stay for, with the mobile marketing strategies to play an important role more than ever before. In the hindsight, you can do well to consider these factors, while carving out your future mobile marketing strategy.

MOBILE MARKETING IS HERE TO STAY

Google recently came out stating that mobile searches have finally outnumbered the desktop crawls. This claim is also evident from the fact that more than 7.2 billion mobile devices are active worldwide and the number seems to be growing as ever.

If recent statistics are to be considered than smart searches are dominating the desktop crawls with around 80% smart searchers online generating 45% of all e-commerce traffic.

Google’s mobile path to purchase report further nails down dominance of smartphone  as compared to desktops.

And post Mobilegeddon update, Google recently stated that only mobile friendliness of your site may help your ranking woes. All these stats, claims and facts points to one thing that the future of mobile marketing is here to stay for, with the mobile marketing strategies to play an important role more than ever before. In the hindsight, you can do well to consider these factors, while carving out your future mobile marketing strategy.

COMMUNICATE WITH YOUR TARGET AUDIENCE

To start with, you can do well to differentiate yourself from the pack of copycats. Not only that may be irrelevant tactic as far as your target audience is concerned but may not necessarily augur with your brand positioning as such. To chalk a future marketing strategy, you can look for some valuable feedback from your target audience by running out an online campaign or get involve in some kind of promotional activity as such.

Moreover, you can do well to analyze your target audience’s current trend, customer’s response & retention and their buying habits to make further improvement in your marketing plan.

MAKE IT USER-FRIENDLY

Your mobile gadgets are akin to a pocket-sized computer and powerful enough to play those high-end promotional videos, high-resolution pics, or text that you may otherwise leave out. In short, the mobile marketing strategy must not differ with respect to size. That’s having a mobile-friendly site helps the matters as such and if you still haven’t updated with times then just do it on an urgent basis, since the study from iAquire states that nearly 4 out of 10 mobile searchers prefer visiting mobile friendly sites.

IMPROVE THE VISIBILITY OF YOUR BRAND

Moving forward, you also need to consider the visibility factor of your brand. Visibility of your content across different social media channels irrespective of the gadget size is crucial for the positioning of your brand. Besides that, your content needs to be engaging, viewable and relevant with the positioning of your brand as such. While taking this fact into account that the Social media channels drive on average 31% of traffic to websites, it becomes that much more important for you to maintain the level of consistency across different channels so that everything happens with just a click of button.

EXPLORE THE MOBILE MEDIUM

The mobile app platform is a constantly evolving popular source of medium that needs to be further explored for your e-commerce, customer feedback concerns. Also, the fact that mobile searchers invest 89% of their mobile media time on these Apps of which nearly 40% sales come from. In that sense, you can do well to explore that medium and evolve with times to come up with high-end App that will further guarantee visibility across different platform as such.

EVOLVE WITH TIMES

Changes are inevitable part of growth and with evolving technologies, the need of the hour is to constantly upgrade and update your methods irrespective of the size, so that you further evolve with changing times and stay ahead of your competition. The future of mobile marketing is here to stay for sure and if you haven’t updated yourself with the Google’s mobile friendly update then just do it or else you will have only yourself to blame. In case, you need any help from our end then buzz up.

To start with, you can do well to differentiate yourself from the pack of copycats. Not only that may be irrelevant tactic as far as your target audience is concerned but may not necessarily augur with your brand positioning as such. To chalk a future marketing strategy, you can look for some valuable feedback from your target audience by running out an online campaign or get involve in some kind of promotional activity as such.

Moreover, you can do well to analyze your target audience’s current trend, customer’s response & retention and their buying habits to make further improvement in your marketing plan.

So, if you need any help in creating mobile-friendly websites, we’re here for you. We’ve been offering Mobile Web Design services for more than 2 years and 100% of our sites are recognized by Google as “Mobile Friendly”.

Features of our Google Mobile Friendly Website:

  • Responsive website recognized by Google as mobile friendly.
  • Click-to-Call, Click-to-Email and Click-to-Text features.
  • Advanced mobile lead tracking and analytics.

Simply call 1-888-545-0616 (Toll-Free) OR email sales@ebrandz.comfor assistance.