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Tag Archives: conversion

You are wasting some serious money on AdWords, if…

pay-per-click

There’s nothing like Google AdWords & I am a huge fan of this self-serving Ad platform. But one thing is for sure, it is not fruitful for everyone. I have seen many people wasting some serious money on AdWords. So it’s imperative to understand that not every company can benefit from it. I have identified 5 reasons you shouldn’t advertise on AdWords. Going through it before launching an Ad campaign will save you some money.

1. No one is searching for your product

People use search engines with a definite goal. Unlike Facebook or news websites where people just browse through random articles and things, they use a search engine to find something in particular. So if you are selling a new product then it is highly unlikely that searchers will be looking for your product.

For instance, if you are marketing a new product that offers an ad free television watching experience, what keywords could you buy? “Alternative to VCR”? If you are selling something that people are unaware of, you are going to flush out a lot of money and time on AdWords, because no matter how hard you try, your campaigns will have to strive for even a few clicks.

2. Your budget & ad quality is low

You pay a particular amount to AdWords each time a searcher clicks on your ad. And how much amount you will pay is decided by auction. The higher you are willing to pay for each click, the better your position will be on the page.  However, you can still win a higher position at a lower price with highly relevant keywords and ads. Because apart from money, Google cares about the quality & relevancy of the ad too.

So if your ad quality is poor & your budget is small, AdWords is not your cup of tea.

3.  You’re new to SEM

Search Engine Marketing (SEM) can be done with ease but to do it perfectly, you need to work really hard. You will have to continually update yourself. Did you know that an SEM professional’s 60% time goes in learning something new and updating themselves? Only 40% of their time is spent on actually making campaigns.

So if you are willing to spend on AdWords just after reading an article on “How to book an Ad on AdWords”, it’s not going to do the trick and it will cost you money. The best option is to hire someone with years of knowledge on the same or an experienced agency with proven results.

4. Lack of proper conversion funnel

If you have an awesome product which is best in class but a poor website, then consumers will doubt the quality of the product as well. A customer may read a lot of reviews, take suggestions and tips from many, but in the end he makes a decision based on emotions. So if your website is lacking the trust-factor, then you are going to bear a huge loss.

To succeed with AdWords, a great conversion funnel is a prerequisite. Your landing page, Text Ad, and the form should give your potential customers the confidence that you are the perfect seller for their requirements.

5. Your offerings are not exceptional

If your offer is not jaw dropping, or at least “Good”, then it is very unlikely that you will get expected results from AdWords. For instance: If you sell a USB light worth $10 with additional charges for shipping, and on the other hand, your competitor is offering the same or alike product for $6 with free shipping then be assured that even the best AdWords campaign will not be able to save you.

Nowadays people are spoilt of choices and they can compare products, prices and offerings with just a single click. Hence, a good offer is essential. However, if you have a recognised brand, then maybe people will buy from you for a higher price because dude, “its Branded”!

Takeaway

Google AdWords has been here since 2000 & thus chances are high that your rival companies are already running AdWords campaigns. So if you want to get desired results, your campaigns should be equal or even better than your competitors.

The above-described factors help you determine your exact position as compared to your competitors. Do you have a good consumer funnel? Is your landing page great? Do your offer an exceptional product? Do you have the right website?  If your answer is yes for all these questions, then be assured that you are going to reap mammoth benefits from AdWords.

But if your answer is no, then we can help you with that. Just write to us at sales@ebrandz.com or call us on our toll-free number 1-888-545-0616. You can also request a PPC Audit worth $249 for FREE.

3 NOT SO POPULAR BUSINESS IDEAS TO POSITIVELY IMPACT YOUR PPC CAMPAIGN

pay-per-click

How about trying out something new or out of the box for your PPC campaign in 2016? Listed below are some easy PPC ideas that will positively impact the bottom line of your business.

1) Power your site with HTTPS

Since Google prefers to index HTTPS pages on priority basis, it won’t be such a bad idea for you to consider it as one of your top priorities. This becomes an immediate next step for several businesses after Google recently announced that HTTPS does have a bearing on the search rankings. So, don’t take them lightly as the search giant has already given its green signal to ads in HTTPS format. This is done not only to enhance your users’ ad experience but also to convey a message to the advertisers.

Our HTTPS Everywhere ads initiatives will join some of our other efforts to provide a great ads experience online for our users, like Why this Ad? Mute This Ad and TrueView skippable ads.

Just like its mobile friendliness initiative, Google’s HTTPS-enabled site compliance promises a lot of benefits for businesses as ahrefs points out here:

  • When traffic passes to an HTTPS site, the secure referral information is preserved. This is unlike what happens when traffic passes through an HTTP site, and it is stripped away and looks as though it is ‘direct.’
  • It encrypts all communication, including URLs, which protects things like browsing history and credit card numbers.

On the other hand, there are several things that you need to consider before getting one for yourself.

Moreover, businesses may find it difficult to adopt this rather confusing service model, largely due to its expensive side of things.

But still if you’re mulling this option then just try these resources:

At the end of the day, there are several businesses who may be against the idea of adopting such an expensive service model, but that isn’t reason enough for you to not have one for yourself.

2) Target your audience through “how-to” video content

Don’t neglect the potential of a well thought-out video ad. They are the new in-thing with the new breed of advertisers, which includes B2B professionals as well. It may not impact your sales figures directly, but owing to their engagement level and consumption rate you need to consider them as a part of your business marketing strategy on an urgent basis. In order to get started, you may consider the ever growing “how to” video stats on YouTube.

Besides using Google’s Trends and Consumer Surveystools, you can also gather some important business information on the basis of the FAQs related to your products and services.

Post that, you can target your audiences on the basis of your video content via YouTube and Google Display Network platforms.

3) Offer live solutions to your customers with Live Chat enabled landing pages

If the recent findings by Forrester are anything to go by then around 44% of online consumers found inputs from a Live Chat assistant really helpful; especially during their online transactions. And on the top of that, the 2015 Zendesk report showed that no other channel can beat Live Chat when it comes to customer satisfaction.

So, whether you have a B2B or a B2C business, Live Chat can come in handy to solve queries of your click-through audience.

You can also do some soul searching here before you too get tempted by the idea. Consider these important aspects before you adopt Live Chat for your website landing pages.

  • Data
  • Design
  • Integration abilities

So, are you ready to try something new in 2016

So, whether you provide B2B or B2C services, you can use the above-mentioned rules to positively impact the conversion rate and the ROI of your company. And there’s no harm in trying out such alternatives, especially if you’re short of ideas or running out of options.

Need help with managing your PPC campaign? We can help. We are certified as Google Partner and Bing Ads Accredited Professionals. You can check out our PPC packages here. And do not forget to request a PPC Report (Worth $249) for FREE. For more info, write to us at sales@ebrandz.com.

HOW TO IMPROVE THE EFFECTIVENESS OF YOUR LANDING PAGES BY USING ADWORDS SCRIPTS

landing-pages

As they say, any landing that you can walk away from….is a good one! Well, you don’t want that to happen with your official landing page, right? But if you’re not carefully monitoring your existing landing page woes then you’ll have only yourself to blame for it.

A better approach would be to check all your site URLs for any kinds of errors; especially ones like 404. And if you’re on a look-out for some other options then you can leverage Google services for better results.

Besides that, you could easily have pages without any 404 error, but it is up to you how you use these pages in your ads. For instance

  • For your Out of Stock products
  • Sold out Concerts or canceled ones.
  • Hide your Old web-pages
  • To hide your web Pages with out-of-date messaging like “Thanksgiving” or “Black Friday Sale.”

At eBrandz, we can provide you with smart & affordable landing page solutions. Our satisfied clients are more than happy to testify for the same.

How do you do it? Well, you have to run the script for a particular phrase or set of phrases and look for queries such as out of stock or unavailable. The script then crawls through each URL source code and searches for similar queries. If it manages to find one, then it means that the page is bad.

You can start by searching for phrases that your website uses. Do a double check for source code of good and bad pages so that you don’t end up on a bad note.

You can also include HTML tags to run the script for a particular phrase(s). Also, messages like “0 available” could easily be mistaken for a page that says “10 or 100 available”. So you need to be a bit careful on that front and when you know what you want, just copy the script into your AdWords account and change your settings as below:

  • Start with messageToCheckForwhere you need to come up with the source code of the phrase(s) that you’re currently searching for. And if the messages found here are similar to the URL’s source code then that particular URL will be treated as a bad one.
  • If you set trimAtQuestionMarkas true, then all your URLs are doubtful and anything after that will be removed.
  • typeasks your permission tocheck your ads or keywords for any such bad URL
  • recipients are your email recipients. So, when bad URLs are found, they will be sent to all the mentioned email ids. If you don’t want that to happen then you can leave out that option.
  • campaignStatus is to know the status of your campaigns.
  • adGroupStatus is to track the status of your ad groups.
  • status is the status of your ad/keyword itself.

Additionally, you can even run the script once to check or organize a schedule to run it on a regular basis.

Also, through Google AdWords script, you can check only 20k URLs on a daily basis with the script running out of time before reaching the mark. But if you’re loaded with URLs for the script then it’s probably a great idea to avoid these limits by making use of API services.

If you’re still short of some smart solutions then you can email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free). Our sales reps will get in touch with you within 24 business hours.

TIPS TO ESCALATE YOUR WEBSITE’S RANKINGS IN SERP AND BOOST CONVERSION RATIO

rankings-conversion

The two main objectives of every online business are getting the best possible conversion rate and the highest rank in each and every search engine result page (SERP). Both the objectives go hand in hand as higher ranking will bring more traffic, which eventually leads to more sales!

The concept is really simple, but the execution is way too complex. It’s not the old era anymore where the unsophisticated SEO practices were enough to escalate your ranking in SERP.  At present Creating SEO strategy which is in align with the Google algorithms and employing inbound marketing both are vital for success.

In order to turn your dreams of getting top spot in SERP and high conversion rate into a reality, you need to employ the following tips to the fullest:

1. Blog on a Regular Basis

Blog provides you with benefits beyond expectations. It is one of the best inbound marketing strategies you can employ for your website. Starting a blog will not only maximize inbound marketing but will also boost your SEO ranking. A blog offers the highest Return On Investment (ROI) then compared to any other marketing techniques.  Blog insanely escalates your ranking in SERP and companies who blog regularly have experienced an increase in customer procurement.

blogging

So maintaining a blog must be an indispensable piece of your marketing and SEO strategy. Blogs help in driving the “Right” kind of customers to your site. Since your blog will be always around your niche, so it assures that the quality of the user. Blogs do an awesome job in attracting the attention of qualified prospects by providing them with the information they are searching for. And when you guide customer from the very start of the buying funnel, you actually win their trust and look authoritative, which is crucial for sales.

2. Use Images and Logos to Your Advantage

Studies have proven that there’s a strong connection between measurable brand symbolism and sales. This is why you should give utmost attention on your company’s logo. A logo must clearly illustrate the core idea and vision of your company. One can grasp the main business objective and niche of your company by just looking at the logo. The logo is going to be displayed everywhere, from product packaging to your visiting cards, advertisements and in your office. So it becomes crucial that your logo must be simple yet hard hitting and catchy so that it can get hammered in people’s mind instantly.

Apart from the logo, an image also a plays a major role. Studies have proven that a blog, advertisement or any page of the website with an enticing image gets 300% more engagement rate than that compared to simple texts. It’s important to choose the right image with the right copy that is in aligning with the overall theme of your advertising campaign. The perfect blend of both massively increases the success ratio of marketing campaigns. It also helps in attracting users to your site, and the chances are, they will remember it for a really long time. Benefit? The customer will stick around enough to make a purchase. Additionally, the caption and copy of every image will help you in SEO as well.

3. Widgets Can Boost Sales

You may know that “90% Of Customers Say Buying Decisions Are Influenced By Online Reviews“.

So if you have received many positive reviews, then why not display it along with your content. There are many widgets out there that let you display the positive reviews of the customer in front of your website visitor. By doing so, you are providing customers an easy access to the reviews, since they don’t have to click testimonial page in particular.

One of them is our review widget which will give you a chance to get more positive reviews on Google and Yelp for your business. This will help not only your Local SEO efforts but also attract new business. The best part is, you can filter negative reviews from the back end. So if someone leaves a positive review, you request them to post the review on Google or Yelp. If the review is negative, we don’t ask them to post the review to third party sites and handle the customer in a way that it does not become a bigger issue.

Conclusion

Good product or services, great images with good titles and captions, regular blogging, review widget, user-friendly website and an excellent SEO strategy will turn your dream into a reality.

In case you’re facing difficulty in employing some techniques, or need help with SEO, we will be more than happy to assist you. You can also request a FREE SEO Audit of your website to check where your website stands. Just write to us at sales@ebrandz.com or simply call on the Toll-Free number 1-888-545-0616 and let our professionals help you.

HOW TO MAKE MOST OUT OF BLACK FRIDAY’S PEAK SHOPPING HOURS

black-friday-shopping

While it’s true that Shopaholics don’t need any reason or season to shop, when you’re approaching a once in year occasion like Black Friday, you’ve got to make the most of it. Well, that’s what every shopper must be feeling, isn’t it?

But there’s one thing that we, as shoppers, want to avoid at all cost – a Crowd and Long Queues! Well, don’t worry about them coz Google has a solution for it. Google’s location data tracker even suggests you to avoid visiting stores during the expected rush hours between 2 PM and 4 PM this Black Friday.

Google has also released Store’s Thanksgiving and Black Friday footfall data in advance to drive the point home.

As depicted below, the shopping pattern is very different on Thanksgiving Day as compared to the other regular days. During peak hours, electronics and departmental stores often get crowded except for those few, which prefer to open up later in the day.

black-friday-google

Not every retailer rejoices though. Despite the mad rush hours, there are some stores which do feel the pinch of being left-out. This has led to talks on whether celebrating an occasion like Black Friday is indeed a good thing to do. The mood is not quite the same this year as compared to the last year in UK, where retailers took it hands on. While the mood may be different this year, this is not to say that people won’t be crowding the stores in huge numbers.

Besides squeezing sales margins to offer discounts, retailers feel over-burdened while managing the overcrowding traffic not only to their physical stores, but also to their online presence. This puts an extra pressure on the system and their product shipping abilities as such. That’s the reason why retailers end up recruiting extra resources to meet the demands of the holiday season. Besides that, there are retailers looking for an extended holiday season to offload their stocks. For instance, Walmart and Macy’s embark on the holiday season a little earlier than usual.

walmart

macys

As compared to the Pre-Christmas shopping peak hours, people shopping on Black Friday mostly look for cellphones and other electronic items.

  • Shopping malls, super speciality stores and regular retailers have recorded the highest shopping peak hours a week before Christmas.
  • Whereas the Dollar Stores have the highest peak hours just a day before Christmas.

Online & Offline shoppers and Black Friday

The data further reveals that shoppers nowadays are getting smarter and prefer to move online rather than crowd stores in search of best deals and offers. While there’s a surge of 11% in the online electronic searches, an 8% increase was observed in the departmental visits last year on Black Friday as compared to the other weekend holiday breaks. This shows that people are more interested in doing showrooming activity before actually making a purchase.

How advertisers can go about it?

The search giant, Google has some solutions for the advertisers.

  • Target customers with local extensions. Google suggests retailers to nearby located shoppers by using the local extensions in their local Ad listings. This will enable them to target shoppers located within 40 miles from their store location.
  • Increase bids according to traffic volumes. The search giant further advises the retailers to evenly spread out their budget on marketing campaigns so that they can suffice the demands of their offline and online customers. So if you’re expecting a heavy footfall in the afternoon as seen in the past year then consider offering your customers with better online deals.

Your Marketing Takeaway

Besides adhering to Google’s suggestions, the growing usage of smartphones bolsters the impending need for local SEO and optimization services.

For obvious reasons, there’s a growing need for businesses, whether local or national, to have mobile friendly sites. But you can also provide your customers with the offline ability to access your store’s product stock levels and in-store items to enhance their shopping experience.

For more details, you can email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).

HOW TO IMPROVE THE EFFECTIVENESS OF YOUR WEBSITE’S LANDING PAGE

landing-pages

A lot of R&D is involved in creation of a successful PPC campaign. From Researching – to selecting keywords – then Organizing those keywords – and finally setting up PPC landing pages that are optimized for conversions. All the above steps are carried out just to receive a “click” from the targeted audience. Whether you’re a B2B professional or a B2C client, the PPC methodology remains the same except for the long lead time, complex purchases, and different content approach.

Depending upon the requirement of your existing client, the PPC landing pages are set. Of course, it’s all done in search of that elusive click. You may be following some of the best PPC practices and that’s all you can do – Things work out sometimes and sometimes they don’t seem to work for you as is the case with the three B2B PPC landing pages below.

#1. Decreasing the efficiency of your landing page with multiple CTA’s

If one CTA can do the needful then why use three CTAs! This was the case with one of the clients who crowded the landing page with three CTA buttons. Request a Demo, Contact Us and Free Trial somewhat confused the visitor whether he should actually go for the demo or directly contact the site owner or ask for a free trial. This in-turn, became the major drawback of his existing landing page.

b2b-landing-1

Things started to shape up positively when the client was told to remove the two CTAs on top and go with a simpler CTA option. This brought about a change in the landing page functionality which showed instant results, where the prospective leads shot-up by 200%. That too in seven working days! In fact, more visitors filled up the free trial form rather than interacting with other actionable options on the landing page.

Hence, a more feasible option would have been to do a formal test via Google Analytics to check the efficiency of the landing page.

Your Actionable Takeaway:-  This shows that following best practices doesn’t always get you the results, but testing provides you with more insights.

#2. Depriving your landing page from the most actionable asset

Whether you are a B2B or B2C set-up, your company’s phone number is the most important actionable asset that your landing page can have. And depriving your landing page from this privilege can have serious repercussions on the bottom-line of your business.

b2b-landing-2

As the client who swapped its company’s phone number on the top corner with social media buttons sans a great social media presence, found out. But after a little contemplation, the client moved the social buttons on the top to make way for the company’s most important actionable asset i.e. the phone number. And the client brought about this change without testing it out.

Your Actionable Takeaway:- Businesses need to have a solid reason behind the changes they bring about in their sites.

#3. Depriving your landing page from trusting credentials

An actionable landing page for an accredited training institution must include some trust signals through which the consumer can trust your business credentials. And if you are depriving your landing page of such trusting credentials, it can possibly result in trust deficit among your website visitors.

b2b-landing-3

Hence, burying or side-lining such important business information can possibly do more harm than good. After testing out Unbounce’s professional landing page template, the client added some trusting credentials along with moving the accreditation to the front-center part of the landing page of the site.

Your Actionable Takeaway:- You must equip your site’s landing page with trustworthy credentials depending upon the nature of your business. And still if you have any doubts about the feasibility of such an option then you can always take the advice of professional experts or even hire one of yourself.

Conclusion: Irrespective of whether you are providing a B2B or B2C online solution, always design your landing page on the basis of your business requirements. And as per your requirements, you must include additional actionable assets on your landing page without fidgeting with your company’s most important actionable asset i.e. the company’s phone number. Consider any such changes in your landing page only after testing them out first and if you’re not sure then kindly seek the advice of a professional expert regarding the matter. Always remember that designing of your landing page is an important first step towards realizing your entrepreneurial success! You would want to put your best foot forward. Isn’t it true?

And if you are still not getting those results then you can always ask for assistance on landing page design from us. Email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) to get in touch with our reps.

9 WAYS TO CONVERT A USER INTO CUSTOMER

You’ve got great products and services that are of premium quality and come at a decent price. You have also designed a great website that is close to perfect from both UX and SEO’s perspective. You have also leveraged your online presence with social media profiles and by delivering wonderful products you have managed to receive positive reviews too.

So after getting all these things right, you just sit back and think that now your cash bell will ring continually and that your bank account will get credited with enormous dollars on a regular basis.

But, it’s not happening! Despite doing everything right, your website is not generating sales. You are seeing a lot of visitors via Analytics, but the conversion rate is too low.

Issue: – Maybe you have given attention to the big things but ignored the small details. To ensure the best outcome from your website, you have to give attention to even the minutest details since they can play a big part in sales.

We have analyzed some points where many fail to pay attention and thus are unable to generate sales as per expectations. Some issues and their tested and proven solutions are listed below.

1) Hammer your Call to Action

Call to action is the most important part of a site, as it will decide whether a user will leave as they come or after being converted into a customer. You have probably thought about it already and listed in your website. But just listing in one corner of the page will not work; hammer your call to action all over the website, without overdoing it. Users after reading your product description or content take a pause, as they decide what to do next. By repeating your call to action, you are actually suggesting them what they should do next. It’s like you are giving them a little push!

cta-1
2) Maintain a Theme for Action Buttons.

Your user must be able to navigate through your website easily. Navigation elements and links guide users as per your plan. The links you want your users to click should stand out from the clutter. Red and green are the most popular colors for action buttons; it sets them apart from rest of the links. Be sure that all your action buttons, on every page are of the same color so that the user will automatically know where to click, leaving no room for guesswork.

cta-2
3) Be Confident

You have a great product and you’re confident that it is unique! So what’s the matter in showing your confidence through the website? Don’t be shy and add a button like “Interested! Wanna buy?”; instead add boldly “Buy Now”. Don’t let them think twice before taking action.

cta-3
4) Keep your Forms Short

Humans are becoming lazy day by day. So if you force a user to fill a comprehensive form, he will most probably leave your website. Just note down what information you really want to collect from the users and make the form filling process as short and simple as possible. The best format will be to let them fill only two fields i.e. name and email address. But in case you require a phone number or something alike, just add one more field, but no more than that.

cta-4
5) Benefits Attract Humans, Always!

So, by following all the above tips you have finally lured the user to your sales page. And right now he is standing on the other side of the line of becoming a customer. So what now? How will you encourage him to go ahead? Well, you can actually cash on human behavior here. Benefits always lure people and placing the offers right next to the sales button can work wonders. Just list the “Buy now to save upto 20%” or get “50% cash-back” or any offer that you are currently providing.

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6) How Will it Benefit Me?

You have a good product and you’re talking about it over and over again; like the list of feature and how unique your product really is, etc. But as a customer I will not buy anything unless and until it will benefit me!

So list those features and talk about your products, but in a subtle way. The most enticing thing you can do is to talk about the benefits that users will get from your products and craft the whole copy around it.

cta-6
7) Build Smarter Forms

Don’t you like it when you go to a website to buy something and see that a form is already half filled for you. Ah! What a relief. Well everyone likes these sort of time and energy saving forms.

You can also set it up for your website. It may seem like magic or an advanced level of artificial intelligence, but you will be surprised to know that it’s not as difficult and complicated as it looks.

Cookies and Geolocation help a lot in filling up forms, and mostly they are accurate. You can also display the form with preloaded values which will be validated once you hit submit.

By providing such convenience, you’re pleasing your users by making their lives easier.

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8) Designs, Copy and Photos Must be Good.

Your product packaging should leave eyes wide open and sparkling. The images and designs that you are using for your products must be enticing and relevant. When I was in an advertising firm, we were taught that to compel users to your ads or products everything including photos, copy and concept should be in line.

Just posting any image that appeared on iStock or Shutter Stock is not gonna help. You should concentrate on getting the best possible picture for your product. Search intensely and bring out the best image or hire an illustrator or a designer instead.

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9) Think from Users’ Perspective

The content of your website should be targeted specifically to the audience. Replace the words “I” and “We” with “You”. Look at your website from the user’s perspective. Stop judging your website from your own point of view. This will make searchers feel that the website was thoughtfully made, keeping their needs and goals in mind.

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Conclusion:

By implementing above tips and tactics, you can boost your sales and get expected results. But don’t expect results overnight, or imagine some kind of magic to happen. Your website will perform slowly and steadily. However, the above listed issues are not all the problems your website might be facing. There can be some other issues as well. In case you want assistance write to us at sales@ebrandz.comspecifying your problem or call 1-888-545-0616 (Toll-Free).

LANDING PAGE OPTIMIZATION & ITS EIGHT FUNDAMENTALS

landing-pages

With every passing year, the manner in which positivity perked up amongst users and the conversion rates have metamorphosed markedly.

If we look back, customers were easily drawn in by a flashy banner advertisement. But not today, as their eyes are open wider and backed with ad blocking software.

Today, you’d have to lure them in an intriguing yet sophisticated manner.

You’d have to dive deep into their brains to find out what keeps ringing around. In order to do so, you’d need to get the hang of some industry techniques that’d allow you to create landing pages to convert people by connecting with them.

Customers are drawn in by landing pages. And these landing pages that secure success don’t stretch along a single path. They have numerous parts. If you’re unaware of these or are overlooked, you can skid on the road to success that’d lead to a stalemate. This would only minimize customers and accordingly, their leads that’d draw in more.

Let us now see what each of the eight parts have to tell us about optimizing landing pages.

1) Headline

An appropriate headline will assure customers of the targeted page being the correct one. A crisp, relevant headline will have the customer glued, making him read the entire content out of interest. They shouldn’t mirror the page title tags. Instead, it should indirectly relate to the searches & keywords that you’ve pinned in.

2) Design

Artistry and concepts come into play as we lay emphasis upon the conversion rate. Each customer has his own perspective while viewing pages and products. Therefore, we should come up with designs that hatch extensive views.

Let us look at the three principles.

landingpage1

Potential of Human Presence

People certainly do catch the eye. A bit of make-up here ‘n’ there along with fancy clothes draw in open eyes from all corners. And a product in the hand or on the foot would give rise to anxiety. This way, you’d end up gathering traffic on your website.

Lines and Markers are a necessity

‘Diagonally left, on top or at the bottom right.’ Lines on the website allow you to sway and steer the human eye as per your desire. If not for these pointers, the CTA can also turn heads to towards the targeted features.

Contrasting Consequences

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In order to have features linger on in the memories, you need to make them remarkably noticeable. For that you require contrasting elements that highlight not only your product but also other aspects.  Usage of contrasting colours on and around the CTA would add upon the effects, helping you catch the eye of the customer.

3) Coherent Content

Content is quite an essential element that one needs on their website. But, you cannot scribble your way to glory while you try connecting with customers. Too much of content, and you’ll have your page turned right away. Bring about simplicity in every topic, and make sure you answer every question that comes your way in an enduring fashion. This way, customers would engage and build up a healthy relationship.

Now, as we see on shopping websites, a copy stating limited period for a spectacular sale works wonders. Also, testimonials and blog with a good word of mouth bring in customers with a smile. A similar scenario would do well on your landing pages as well

4) Pertinent Forms

The human brain is wired to minimize cost. This cost might come in the form of actual money, or it might be something as simple as extra fields in your form. Minimal cost is what every human brain looks at. And while filling up a form, a few extra pockets to pen down would cough up some question marks. Hence, avoiding a decrease in conversion rates can only be done by keeping your form precise, without extra fields to fill up. As you proceed, you build up a healthier relationship that enables you to gather more information.

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5) Call to action buttons

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Call to action buttons tail along a message. And the message that we portray must be a positive one to have customers clicking upon the call to action button to build up a new relation, that’d allow us to hold on to them for prolonged periods.

There should only be one CTA button. A diversified set would only lead to all five fingers pointing out at each one out of confusion.

6) Analyse Adversaries

Glance upon naughty neighbours to seek ideas and methods in which you can improve your brand’s page. This way, you could outfox them in numerous ways.

While doing so, you can make use of technology. Usage of technology would give you a clearer picture of ways being used & the methods you can make use of for progress.

Each feature like headlines, CTA styles, colours, etc. can be gauged upon for a wider range of ideas that’d line up as options.

7) Include Eye-tracking

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Eye-tracking tells us exactly where & what people are looking at on the screen (web page). This advanced technology gives us a perfect insight on customer vision while facing the monitor. This would lend a hand at telling you which part on the web page was being stared at by the customer, and for how long. This would help you make the necessary changes that’d ascend your web page’s stature.

8) An A/B Measurement

A measurement is what is required in order to put forth a progressive step. An A/B test is a must for successful Landing Page Optimization. These two options, once measured, would showcase results that’d leave you engaged upon the one that brings about a better result.

To see the results, bifurcate visitors into two sets, with one testing option A and the other with option B. Once done, you can then compare the characteristics of each one, and permanently show the better one the way to the big stage.

While you do the testing, you need to thoroughly adhere to these small details and rate them accordingly. The overall layout with the designs, content with its type of font, heading style and the amount of copy on the page.

Conclusion

If a customer making a purchase or filling in membership forms is what you want, landing page optimization would get you just that. It ascends online engagement that brings about customer conversion.

Numerous pages in the present era have a large scope for improvement. The conversion rates witnessed by quality pages is around the 5% mark, with an otherwise average of 2.35%.

Always keep a track of your landing page and seize every opportunity for improvement that comes your way. Subsume all or either of these 8 LPO fundamentals and see if they plug into your landing page.

If you need any help with creating compelling landing pages for your website, do check out our Landing Page Design service. Alternatively, you can email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) with your requirements.

FIVE WRONG SEO TACTICS THAT CAN KILL YOUR USER’S WEBSITE EXPERIENCE

So, what do you think is SEO dead? Frankly speaking, SEO services won’t stop existing as such but it certainly is becoming rather cheap and frustrating for your clickthrough visitor. It does reflect that way with many a businesses including Social Media Hubs such as Facebook and others are finding it difficult to persuade their existing customers or visitors to stay on their website or even subscribe to their free online services. That’s the reason why clickbait tactics are being commonly used by the online marketers as way to entice their click-throughs to visit their website. But in the process, they are not only spoiling the online experience of a certain visitor but they are also compromising with their site’s user experience. Besides that, there are actually quite a few cheap and frustrating tactics that we’ll run through in this rather brief article.

Counting your Page views

Well, it may be a worthwhile activity for some to pass time (joking), but when your online visitor has to continuously refresh your webpage then it looks rather cheap (from your perspective) and annoying (for your user) to stay on your page a bit longer. Especially, when someone’s browsing your website through their smartphone and those annoying pop-up ads refusing to close down and in process makes a mockery of your user’s web experience. With Page views off-late losing their business metric value, it would be much more beneficial for you as a business owner to target your online visitors with one or two nicely laid out pages rather than wasting your passerby’s time in loading multiple web-pages.

That’s a Wrong Page, Mate!

When a click through user is navigating your site that means they are searching for something that is there on your site. So when the user is browsing through your list of product and services, it won’t be a good idea to direct them on your landing page or homepage or some other page as such. But when that happens with your user then they may find it rather distracting tactic and most of the time the user has no other but to leave your website completely.

Go slow when asking for their emails info

E-mail marketing is a great way to reach out your potential customers as such and it’s being cleverly utilized by marketers to show off their great content skills and range of quality products and services. But in doing so, they ask an early commitment from their users to subscribe their e-mail services, which the user may do so in future but after getting a clear idea of your product and services on offer. For if you hurry up your visitor, chances are that your visitor my close the pop-up window before even going through your list of product and services. This situation can be avoided by changing the settings of your cookies in the pop-up window.

Masking your CTR buttons

Hiding your calls-to-action button is completely uncalled for because it will actually hurt the bottom-line of your business, especially for your e-commerce needs or lead generation or B2B presence. This will hamper the growth of your prospective visitors, who might be actually progressing through some level of your sales funnel. So, if you hide your email sign-up or registration tabs then it will not only frustrate your clickthrough visitor but also retard the growth of your potential customer. Hence, it’s crucial to have a visible CTR button positioned above to keep your visitor interested to complete the process of online transaction.

Delivering a low quality mobile experience

Through its recent Mobilegeddon update, Google has made it mandatory for every site owners to make their website a mobile friendly one. Not only that, enhancing your user’s smartphone experience is essential for businesses to get ahead of their competitors in search rankings. Besides, a visible calls-to-action button along with your business location tracking maps and efficient loading time of your web pages are crucial not only from your visitors perspective but also for your business search rankings. Moreover, ensure that the display ads don’t completely block the mobile screen space.

Having said that it’s completely up to you as a business owner to get over your negative marketing tactics because not only that will mar your user’s experience but also will result in negative search ranking of your site. And if you need some assistance in enhancing the quality of your web experience, request a FREE Audit of your website highlighting major local, on-site, offsite and social metrics. You can also email sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for assistance.

HOW TO IMPROVE YOUR WEBSITE TRAFFIC

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Social media is playing a vital part in luring huge percentage of overall website traffic. Shareaholic’s recently released the “Social media traffic report” which made it crystal clear that the top eight social media platforms including Facebook, StumbleUpon, Reddit, Pinterest, Twitter, Google+, LinkedIn & YouTube drove 31.24% of overall traffic in 2014 which was 22.71% last year. A pretty decent hike of 8.53% in just a single year. This data comes from the huge network of “300K+ websites reaching 400 million unique monthly users across the globe.

So if you are not indulged in social media marketing or aren’t that active, you are missing out a gigantic share of the audience or to be more specific potential customers. I have listed some points on which you can work on to increase your website traffic by 300% and more.

Step #1 – Analyze your Current Position

First and foremost make a list of the social media platforms where you are active or want to be active and why.

  • Platforms in which you already have an account.
  • The URL of your profile
  • Account access information. e.g. – username & password.
  • Current fanbase
  • Last update
  • Types of Content
  • The level of interest your current audience shows.
  • Is any paid activity going on?

It seems like a no-brainer, but noting everything down gives you a precise idea about the abandon, active and other accounts made by your employees or friends on your or company’s name. This simple process will help you eliminate the rest of the unnecessary clutter and will help you highlight your main account or page so that your audience will come to your page only.

Step #2 – Understand your Industry

And now when you have a fair idea about your social media presence it’s time to move to the second step – Start Looking for your competitor’s campaign and also 5 tycoons of your industry. Evaluating your competitors, successful campaigns can help you force start yours. Gather as much information as possible; it will help you in creating the best possible social media campaign.

Step #3 – Identify Key Metrics

As you closely analyze the theme and strategies your competitors and industry tycoons are implementing, a blueprint of your future social media campaign will start taking shape. Your mind will automatically start visualizing themes, ideas and strategy. But don’t start Right Now, sit down and think deeply about the metrics you will use to evaluate your campaigns success percentage.

The metrics will entirely depend on the overall objective of your marketing campaign, But it can also include any from the below:

  • Website referral traffic
  • Brand mentions
  • Follower engagement
  • Leads generated
  • Blog engagement
  • Brand awareness
  • New followers
  • Brand sentiment

Step #4 – Set Goals

After deciding the metrics, it comes to the part where you should set a goal to determine whether your efforts are being fruitful or not. You can set a goal based on the past performance. For instance: if your last campaign generated 40% referral traffic, you can set the next goal to 50% or you can also set a goal based on the competitors’ performance. For example: If your competitor has 50,000 Facebook fans and your page only have 30,000, your next goal should be achieving 50,000 fans. Setting a goal based on ROI will also help you in determining your campaigns success. Like, you can set a goal of generating 5 dollars from every dollar you spent on paid social ads.

Step #5 – Repeat your Audit Regularly

Review your campaign regularly and check whether they are serving on your goals or not. Time to time auditing is also a pre-requisite. Maybe it seems less important than your other marketing efforts, but it is equally important. Because reviewing and modifying your strategy accordingly will help you in achieving your biggest goal of increasing your website traffic.

Need help with website audit? We can help you analyze your website with the most important on-site, off-site, local and social metrics. Request a FREE SEO Audit today. Alternatively, you can email sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for assistance.