When someone out of sheer curiosity or purposely happens to search for your name or background online, the search engine results that surface, are a combination of information put up by different people – laypersons or experts , those  known to you as a professional or even anonymous. Their comments are largely based on their experiences of you and your product/ service offerings. Read the rest of this entry »

There are several examples of adverse publicity on the Web harming your credibility as an individual and also as a professional. And what if some miscreant starts posting something untoward about your brand time and again with no response from your side? This can only aggravate the whole situation. Lack of timely response can complicate the issue. Read the rest of this entry »

Not less than two billion Internet users’ collective intelligence, coupled with the digital fingerprints so many of them inadvertently leave on sites they check, together make it much more possible that every video, every photo, and every e-mail – inappropriate or indelicate – does get attributed to its origin, whether that particular source wishes it to be so or not. Read the rest of this entry »

Media analysts feel Facebook users are not likely to simply duplicate and deploy their close network of friends on Google+. It is unlikely they will post to both networking sites, but they could possibly utilize them for engaging in different types of communication – official or personal. The latter could succeed in attracting Facebook holdouts who might have been feeling not too comfortable revealing and sharing (personal details) too publicly. Read the rest of this entry »

Google has made an attempt on many occasions in the past, albeit without much success at it, to take on the might of popular social networking platform and ride the new media wave. Of course, we all remember Google Buzz and then Orkut, or for that matter, Google Wave! Google is not going to give up so easily, it seems. Read the rest of this entry »

An increasing number of individual entrepreneurs and budding businesses are employing social media in order to access their prospects. The networking platforms are getting popular for their cost efficient nature and wider reach. Many of them are also using location-based tools to seek customers’ loyalty and approval of their products and services. Read the rest of this entry »

It has become imperative for emerging as well as established businesses cutting across domains to ensure an optimum usage of social media. Marketers need the relevant data regarding a business to understand the mindset of their prospects. However, they often wonder how to accomplish the complex task, especially considering its enormity. Read the rest of this entry »

It is important to realize that social media usage is something that demands skill and experience. The individuals in charge of it must be proficient in dealing with real time reactions. They should understand the ethos and philosophy of a company, which then need to be communicated to the target audience. Read the rest of this entry »

Social media platforms like YouTube, Facebook and Twitter have been accepted as highly effective means of reaching out to consumers. Businesses and advertisers are understandably keen to leverage their power. It is now widely agreed that the all-encompassing Web and social networking channels have provided small businesses with the much needed support and a virtually equal footing to compete against their bigger counterparts. The stakes are now even in the respective industry domains. Read the rest of this entry »

• There’s no disputing the fact that today’s tech-savvy and intelligent consumers are greatly influenced by the Internet, social media in particular. It is absolutely necessary to address and access the vast audience on the popular networking sites. Unless a campaign gains approval of on social media users, it won’t work. How to make this happen?

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