July 16, 2011 / Chetan Asher
Five tips to shore up your brand equity online
When someone out of sheer curiosity or purposely happens to search for your name or background online, the search engine…
July 12, 2011 / Chetan Asher
What are implications of ignoring your online identity and image?
There are several examples of adverse publicity on the Web harming your credibility as an individual and also as a…
July 6, 2011 / Chetan Asher
Is your privacy and reputation under threat?
Not less than two billion Internet users’ collective intelligence, coupled with the digital fingerprints so many of them inadvertently leave…
July 1, 2011 / Chetan Asher
Will Google’s social media foray click with the users?
Media analysts feel Facebook users are not likely to simply duplicate and deploy their close network of friends on Google+.…
June 30, 2011 / Chetan Asher
The search engine giant tries to catch up with the social media leader
Google has made an attempt on many occasions in the past, albeit without much success at it, to take on…
May 20, 2011 / admin
Smaller businesses and the power of social media
An increasing number of individual entrepreneurs and budding businesses are employing social media in order to access their prospects. The…
May 6, 2011 / admin
Why does your company need to keep a tab on social media channels?
It has become imperative for emerging as well as established businesses cutting across domains to ensure an optimum usage of…
March 29, 2011 / admin
Monitor the correctness of a social media campaign
It is important to realize that social media usage is something that demands skill and experience. The individuals in charge…
March 27, 2011 / admin
Speed and reach of social media makes it both a challenge and opportunity
Social media platforms like YouTube, Facebook and Twitter have been accepted as highly effective means of reaching out to consumers.…
March 8, 2011 / admin
How can you run a successful social media campaign?
There’s no disputing the fact that today’s tech-savvy and intelligent consumers are greatly influenced by the Internet, social media in…
March 7, 2011 / admin
Why cannot you ignore social media in your marketing mix?
Social Media sure has emerged as a must-use tool for most modern marketers, who are in search of effective ways…