The secret mechanism that ranks sites in Google’s organic search results is known as Ad Rank. Ad Rank determines where advertisements appear in sponsored results...
Tag - AdWords
Advertising, Google, Google Adwords, Pay Per Click
GOOGLE RESTRICTS PAYDAY LOAN ADVERTISERS FROM USING ITS ADVERTISING PLATFORM
Google recently updated its personal loan advertising guidelines that will have an impact on a lot of financial players in the market. According to...
Advertising, Google, Google Adwords, Pay Per Click
GOOGLE TARGETS US AUTOMOTIVE ADVERTISERS THROUGH AUTOMOTIVE MOBILE SEARCH ADS
This time Google’s doing its bit to help the cause of US automakers by launching specialized mobile search ads for US auto manufacturers and...
Google Adwords, Pay Per Click
GOOGLE TO ROLL OUT A MAJOR ADWORDS UPDATE TO SUIT THE REQUIREMENTS OF MOBILE ADVERTISERS
Google’s reportedly in the process of rolling out a major update of it’s revamped AdWords platform to better suit the mobile marketing...
Google, Google Adwords, Pay Per Click
GOOGLE’S LATEST EXPERIMENT ALLOWS USERS TO CALL/TEXT GOOGLE TO FIND A LOCAL SERVICE PROVIDER
Google in the recent times has been experimenting a lot on developing new advertising strategies to deliver more value to its existing advertisers...
Google, Pay Per Click, SEO
GOOGLE TO NO LONGER SPORT ADS ON THE RIGHT SIDE OF DESKTOP SERPS, WITH ONE EXCEPTION
What is being referred to as one of the most dramatic advertising moves, Google will now allow advertisers to place ads on the top and bottom of its...
Conversion, Ecommerce, Google, Google Adwords, Pay Per Click
You are wasting some serious money on AdWords, if…
There’s nothing like Google AdWords & I am a huge fan of this self-serving Ad platform. But one thing is for sure, it is not fruitful for...
Advertising, Conversion, Ecommerce, Pay Per Click
3 NOT SO POPULAR BUSINESS IDEAS TO POSITIVELY IMPACT YOUR PPC CAMPAIGN
How about trying out something new or out of the box for your PPC campaign in 2016? Listed below are some easy PPC ideas that will positively impact...
Advertising, Conversion, Ecommerce, Google, Google Adwords, online, Pay Per Click
THREE DEADLY B2B PPC MISTAKES OF 2015 THAT YOU CAN BETTER AVOID IN 2016
There aren’t any such visible differences or magical formulas when it comes to approaching a certain B2B or B2C PPC campaign. It’s all...
Content, Conversion, Ecommerce, Pay Per Click, SEO
HOW TO IMPROVE THE EFFECTIVENESS OF YOUR LANDING PAGES BY USING ADWORDS SCRIPTS
As they say, any landing that you can walk away from….is a good one! Well, you don’t want that to happen with your official landing page...
Google in the present era never ceases to amaze us. And its Customer Match feature does just that. Advertisers use this to draw in the set of...
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Milind Mody
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