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Tag Archives: mobile

APPLE TO LAUNCH APPLE PAY SERVICE FOR MOBILE USERS TO BOOST M-COMMERCE ON ITS PLATFORM

mobile-payment

In an effort to boost m-commerce on the iOS platform, Apple is reportedly expanding the horizon of its fingerprint-enabled Apple Pay Service beyond apps, to mobile websites. This means that Apple’s secure fingerprint-enabled pay service that let shoppers complete their mobile transactions via fingerprints, instead of entering their credit card information, will now act as a payment gateway for transactions on mobile websites.

On one hand, the move will potentially cut into PayPal’s position of dominance and on the other; it will accelerate the speed of mobile transactions on its platform.

According to reports by Re/code, the fingerprint-enabled Apple pay service will be made available to Apple users just before the start of this year’s holiday season.

“The service will be available to shoppers using the Safari browser on models of iPhones and iPads that possess Apple’s TouchID fingerprint technology, these people said. Apple has also considered making the service available on Apple laptops and desktops, too, though it’s not clear if the company will launch that capability.”

The payment friction experienced during mobile transactions has been one of the major reasons behind the significant drop on the platform. According to the research done on mobile payment methods, mobile gadgets contribute to only 3% of online transactions in the US, which includes 7% of young mobile users.

According to last year’s US Federal Reserve study on mobile payments and banking, it was observed that only 22% of mobile users used their smartphones for carrying out an online transaction in past 12 months or so. Online user data security is the main reason why mobile users prefer not to make online transactions via their smartphones.

mobile-payment-survey

According to a survey in October 2015 by PYMTS.com, less than 17% of US iPhone users went on to try the new Apple pay system. More than security concerns, lack of awareness and uncertainty over the Apple pay-in procedure were being cited as the two main reasons by survey respondents for not using the system.

The limited or slow adoption rate of the Apple pay-in procedure by major online retailers is being cited as one of major reasons behind the slow growth rate of this payment system. In fact, major e-commerce ventures such as Amazon, Best Buy, Walmart, Kohl’s, CVS, Target and others are in the process of launching their own mobile payment platform such as CurrentC.

To add to users’ mobile transaction experience, Walmart recently launched its own payment platform. Whatever might be the future of CurrentC, it’s presence in the market is actually hurting the cause of Apple Pay and Android Pay platforms of being accepted by major e-commerce retailers.

Any fool-proof system that removes the consumers’ burden while doing an online mobile transaction is bound to attract a lot of attention. But for now it seems like the future of Apple pay system solely depends on the retailers’ and developers’ acceptance levels.

Apple Pay, Android Pay or Pay Pal – all these platforms are designed to add value to users’ mobile transaction experience. But as history suggests, the retailers and e-tailers often do not act in accordance.

For more information, write to us at sales@ebrandz.com.

BUSINESSES AT LARGE TEND TO NEGLECT CUSTOMER FEEDBACK: MOBILE APP SURVEY

Customer feedback plays an important role in roadmap prioritization for businesses. Amongst the various sources available for customer feedback, mobile apps and e-commerce channels are some of the preferred online destinations, these days. However, there are businesses that are unable to effectively use this free flowing expertise in making more informed product decisions. Those businesses that do are rewarded in the form of customer retention.

According to a new study from Apptentive and SurveyMonkey, businesses that gather and share customer feedback through their mobile apps are less likely to implement on or respond to the feedback they receive. The SurveyMonkey Team came to the conclusion after carrying out an online survey in December, 2015, comprising of more than 1,200 consumer responses.

customer-feedback-study

As per the Apptentive Study, when customer were asked how they prefer to provide their feedback to businesses, 93% of survey respondents said they would oblige only if asked, while only 1% of the customers were found to give unsolicited feedback. The Apptentive Study comprehensively used some of the standard surveying practices for collecting data via in-app customer responses.

The survey drives home the fact that customer feedback is an essential ingredient for generating customer loyalty and that ignoring the same could jeopardize customer retention. It was observed that customers, who responded, expected businesses to take some sort of action in-return. It was found that 55% of respondents were of the opinion that they were less likely to remain loyal to the company if their feedback is ignored. Even so, 67% of the respondents claimed that their feedback goes unnoticed.

customer-feedback-study-2

One of the main reasons why consumers offer feedback is to help businesses improve their products and services, rather than to get something in-return. As per the survey findings, “the top two reasons cited were to help other customers, and to help the companies improve their service in order to grow their business.” Almost all respondents were of the opinion that they would be more willing to provide their feedback, if the businesses listen and act accordingly.

The above data shows how consumers want businesses to appreciate their observations by inculcating them in their services and improving upon their offerings. As such, it’s not possible for businesses to pass on every idea from the support desk to product development unit. But at least the businesses can acknowledge and respond to the customer feedback, which will enable them to maintain their goodwill and customer loyalty.

For more info, write to us at sales@ebrandz.com.

MOBILE AD BUDGET UP BY 150% WITH PUSH-ENABLED USERS BEING MORE ENGAGED

mobile-user-agent

Recently, similar mobile app reports were released from Kenshoo and Localytics. The former one talked about the key trends noticed in app acquisition data of 2015, while the latter one talked about the engagement and customer retention benchmarks set in the fourth quarter of 2015.

Of the two, the Localytics report took into consideration global data, whereas the Kenshoo report selected 100 countries across the globe for data on the advertising spend and the number of app installs.

percentage-change-yoy

According to the two reports, the ad spend to attract app installs in the fourth quarter of 2015 had increased by over 150%, as compared that in the fourth quarter of 2014. This data includes the click through rates, the number of app installs and the user based impressions, which also grew significantly during the same time period.

According to Kenshoo report, the seasonal price fluctuation had minimum or no impact as compared to the other digital metrics. The cost stability was at its normal best, conceding a meaningful price cut in the cost-per-install ratio. As per Kenshoo report, the ever so pricey iOS platform delivered low performance metrics in comparison to the Android platform.

cpm-cpi-operating-system

The most noticeable feature of the report was the rise of Instagram as an app marketing platform. According to the Kenshoo report, the low priced Instagram ads were also found to be less productive as compared to Facebook when it comes to attracting app installs. The company, however, didn’t share a similar viewpoint and stressed that its platform is indeed an effective medium for driving app installs.

According to the app install report, a maximum number of users (67%) removed apps from their devices in the second month itself, after using it for first 30 days. After the initial period of first three months of an app install, the retention rate of the customers dropped to 25%.

3-month-user-retention-churn

Let’s see what the Localytics report suggests regarding the general app engagement

  • The average number of App Launches  — 11.48 average app launches on a monthly basis.
  • The average period of Session Length — 5.17 minutes on an average spent in any individual app on a monthly basis.
  • The average time spent in an app — 59.35 total minutes spent in apps on a monthly basis.

According to Localytics report, app engagement of the users who enable push notifications is likely to differ from those who don’t. Additionally, it’s likely that more than half of the users, who don’t have push notifications enabled on their devices may visit the app only once. The push notifications enabled users have a healthy average of 15.5 app launches on a monthly basis, as compared to the average 6.2 app launches by users who disabled push notifications on their devices.

Here are the top five channels listed by Localytics through which US app users acquire their apps

  1. Organic Channels
  2. Facebook
  3. Opera Mediaworks
  4. Tapjoy
  5. Instagram

For more info, write to us at sales@ebrandz.com.

A GOOGLEBOT CRAWLER UPDATE FROM IPHONE TO ANDROID SMARTPHONE USER-AGENT IS ON THE WAY

mobile-user-agent

April 21, 2015 is a date that a lot of businesses find hard to forget. The day is best remembered as the Mobilegeddon day, when Google rolled out a mobile friendly algorithm update which took a lot of businesses by surprise. The SMEs’ chronic lack of preparedness is what really did them in on that fateful day.

And as they say, history repeats itself. Cometh April 18, 2016 Google will be updating the smartphone user-agent of Googlebot crawler from iPhone to Android platform. As such, businesses don’t need to worry because according to Google, the change in the user-agent will have no impact on 99% of the websites.

Yet to save themselves from future embarrassment, SMEs need to constantly monitor their website for changes taking place post Google user-agent update or better still, stay prepared well in advance to handle any changes that occur in Googlebot crawler update.

SMEs especially, need to watch out for this new Googlebot smartphone user-agent crawler updated string, which is as given below:

Mozilla/5.0 (Linux; Android 6.0.1; Nexus 5X Build/MMB29P) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/41.0.2272.96 Mobile Safari/537.36 (compatible; Googlebot/2.1; +http://www.google.com/bot.html)

The updated string a bit different from the Googlebot smartphone user-agent string which is currently running, as shown below:

Mozilla/5.0 (iPhone; CPU iPhone OS 8_3 like Mac OS X) AppleWebKit/600.1.4 (KHTML, like Gecko) Version/8.0 Mobile/12F70 Safari/600.1.4 (compatible; Googlebot/2.1; +http://www.google.com/bot.html)

As you can see, the only visible difference between the two strings is that in the first string Google replaced the Apple iPhone, and in the Safari string the user-agent has been replaced with Android and Chrome.

About the change in the user-agent, Google says it’s being done so that the renderer can adjust itself with pages that use new, evolving web technologies. Google added that the change was needed to keep up with the ever-evolving web technologies. The change in the user-agent string shows that it is more similar to Google’s Chrome than Apple’s Safari. However, Google says that the user-agent change will have no effect on 99% of businesses and that it’s only the remaining 1% of businesses, especially the SMEs, that needs to prepare in advance. Businesses can make use of Google’s Fetch and Render Tool to ensure that their online presence stays intact post the Googlebot crawler update on April 18, 2016.

For more info, write to us at sales@ebrandz.com.

GOOGLE INTRODUCES CLICK-TO-CALL FEATURE IN MOBILE’S ORGANIC SERPS

click-to-call

After successfully testing the Click-to-Call feature for ads and local business listings, Google’s now testing it out for its organic mobile SERPs.

Over the years, the Click-to-Call feature has helped Google in expanding its advertising base and it would now be hoping to replicate the success with mobile’s organic search rankings as well. This new development at Google’s end was first noticed by @ryschill. This is the picture he shared on his Twitter profile.


Google, through its previous endeavors, allowed searchers to call businesses directly through their Business Ad Listing and from their local listing NAP citations. But this is the first time that Google is trying to leverage the organic platform.

Seems like Google’s in an experimental mode these days, which it needs to maintain its position as the number one ranking search engine.

Have you seen it yet? Please report it to us by writing at sales@ebrandz.com.

GOOGLE NOW ENABLES USERS TO CUSTOMIZE THEIR GOOGLE APP EXPERIENCE

app-indexing

Last week, Google rolled out an update to Google Now that allows users to customize their Google App experience. As reported by 9to5′s Social Media Channel, a mere tap on Google Now will display a range of animated logos. The users are not only allowed to select their favorite logo, but also to adjust the logo color according to their own tastes. Users can see their customized Google App version displayed at the top of the stream.

According to the 9to5Google.com report, users with Google App’s latest version installed on their devices can use the new and updated Google Now feature. So, if you’re bored of the Google App showing up in the same standard colors, then you can switch them to your own favorite ones by using the finger paint-like feature that is included within the app.

“Users will notice an enlarged Google logo that occupies the fill width of their device. At first it is shown in its normal colors, but it will slowly fade into white. Whatever part of the logo a user taps will be filled with a splotch of color. Every touch changes the color and by the end users will have a uniquely colored Google logo.”

As per 9to5Google.com, the slow to load app update will sport some new animated icons like a magnifying search glass, a musical note, eating utensils and other relevant search images instead of the animated blue circle that used to indicate search progress.

Google always puts user experience on the top of its priority list and the new update is a continuation of that process.

What do you think about this change? Send in your comments to sales@ebrandz.com.

US SMARTPHONE OWNERS WILL OUTGROW ITS DESKTOP INTERNET USERS BY MID-2017

mobile-friendly

If comScore’s recent Mobile and App report is anything to go by, then mobile users may soon overtake desktop internet users in the US market by 2017. According to comScore’s theory, the overall tally of smartphone owners in the US market has grown to be around 79.1% of total mobile users, which is marginally below the 79.3% growth reported in December last year.

comScore’s recent stats show no significant movement in the mobile market share value on a monthly basis. The slow growth is giving rise to a search market scenario where over a period of time the figures remain largely stagnant.

Talking about mobile OS market share value, on one hand, the Android and iOS users are separated by a nine-point gap; while on the other hand, Microsoft’s Windows OS platform has reached its saturation level. The declining number of BlackBerry users isn’t helping Blackberry’s cause either. This is making the mobile OS race a two-sided affair, where Microsoft and Blackberry OS are on the decline and Android and iOS are calling the shots.

As far as the mobile app market share value is concerned, the two major players i.e. Facebook and Google Apps continue to dominate the top App rankings, solely on the basis of their reach and not as per the engagement levels or the duration of time spent. Surprisingly, the popularity of YouTube and the use of Google Play Store to install apps have managed to overwhelm the Google Search App, both in term of ranking and use. This is owing to the inherent differences in desktop and mobile user behaviour.

Coming back to the smartphone penetration levels, the estimated figure largely depends upon the number of mobile users. While there have been many media estimates about the exact number of mobile users, a recent CTIA report states that the US mobile phone penetration is close to 104%. This brings us to a conclusion that the number of mobile phones in the US (which is over 300 million handsets) would possibly outnumber the total US population.

According to comScore’s recent findings, as of March 2016 the tally of smartphone owners in US is around 198.5 million. If we divide this number by the 300 million users then the we get 66% smartphone penetration in the US. The number is a bit low if we happen to divide the smartphone owners figure by 250 million users. That brings the smartphone penetration level tally to 76%. Going by comScore’s previous calculation, if we include American users from age 13 years and above then we get a figure of 234 million, which when divided gives us a healthy 84% tally.

According to CIRP’s (Consumer Intelligence Research Partners) mid-February data, the total number of iPhones in the US mobile market is around 110 million handsets. If the total iPhone handsets share in the US market actually comes to 44% markup, then going by the CIRP data we get a rough estimate of 250 million US mobile users.

Irrespective of the correctness of the figures, the overall tally of US mobile users was expected to cross the 80% threshold by February end this year. And by March end, the percentage is predicted to escalate to about 85%. For a population of under 40, the penetration rates even improved to about 90%.

Talking about the number of US desktop and mobile users, comScore report states that there are 234 million sedentary internet users as compared to the ever increasing base of smartphone owners, which is likely to overtake the number of internet users by mid-2017.

If you still haven’t converted your website to adapt well on small screens and to the growing userbase, it’s time to act soon. Check out our mobile website design services to get started. Or email us at sales@ebrandz.com and our reps will be in touch within 24 business hours.

BUSINESSES WITH RESPONSIVE WEB DESIGN GENERATE 24% MORE MOBILE EMAIL CLICKS THAN BUSINESSES WITHOUT ONE

mobile-marketing

Mobile traffic now accounts to more than half of the total internal traffic to a site. This makes responsive web design an important factor for businesses to consider. According to Yesmail’s recent Email Marketing report, businesses using responsive web designs for all of their mobile email marketing communications end up attracting 24% more clicks than those who don’t. This report can act as a wake-up call for many businesses, since only 17% of businesses have become a part of the online responsive web design community.

For its last year’s fourth Quarter Benchmark report, Yesmail carried out an online research to study the impact of a site with responsive web design on smartphone users and desktop email open and click through rates. The report also takes into account the ever-so increasing number of mobile users significantly impacting the mobile revenue, both in terms of orders and Average Order Value (AOV) surge.

Mobile Opens and Clicks

The study shows that 58% of all email clicks for businesses using responsive web design for their email marketing communication, come from mobile email click through users. 46.7% of all email clicks come through mobile clicks for businesses that don’t use responsive web designs. This is how businesses that use responsive web designs are attracting 24% more clicks than businesses that don’t use them.

mobile-opens-clicks

Yesmail’s findings suggest that mobiles are accounting for more than half of all email opens and clicks, irrespective of whether a business is sporting a site with a responsive design or not.

CTO Rates

In addition to the 24% higher email clicks incentive, the study shows that business that transformed to a responsive web design pattern enjoyed an increase in their mobile email CTO (click-to-open) rate by 55% and desktop CTO rate by 23%.

On one hand, businesses running their email marketing campaigns with responsive web designs at the fore lead an average of 16.2% mobile CTO as compared to 10.4% mobile CTO generated by businesses having a site with non-responsive design.

And on the other hand, businesses that ran desktop email campaigns with responsive web design lead to an average 15.7% CTO as compared to 12.7% CTO generated by businesses with non-responsive email campaigns.

cto-rates

From the above stats, it’s pretty clear that responsive web designs help businesses attract high email marketing ROI for campaigns run on both desktop and mobile platforms.

Proportion of Brands Using Responsive Web Design

The findings also suggest that businesses are a bit reluctant in embracing the responsive web design culture. They pointed out that only 17% businesses are using responsive web design for all of their email communications, with around 38% leveraging it mostly for their email communications.

brands-using-responsive-design

Around 26% businesses aren’t using the responsive design as part of their email marketing communications.

average-emails

The study shows that there’s a 10% rise in businesses using email marketing communications, which also indicates that the number of consumers receiving marketing emails has grown. Besides that, it suggests that the gap between mobile and desktop CTO rates is decreasing as well.

Desktop vs. Mobile CTO Rates

The study pointed out that in last couple of years desktop CTO rates have dropped by 29%, whereas the mobile CTO rates have surged by 26%.

desktop-mobile-cto

Desktop vs. Mobile Email Clicks

This shows that mobile email clicks and desktop email click rates have evened out, with mobile accounting for almost 49.2% clicks while desktop saw a 50.8% click rate.

mobile-opens-clicks

Mobile Commerce

When it comes to mobile commerce facts, Yesmail’s findings suggest that mobile revenue generated over 25% of all email-driven revenue and accounted for 30% of all email-driven orders in last year’s fourth quarter, with mobile email revenue witnessing a 13% yearly surge and mobile orders increasing by about 9%.

mobile-revenue-orders

On the other hand, mobile AOV orders are witnessing a growth of 15% on yearly basis, which is still lesser than desktop AOVs, as mobile AOV contributed $104 while desktop AOV contributed $132 in last year’s fourth quarter.

aov-yoy

aov

From this study, it is quite evident that businesses need to have a responsive design in order to capitalize on mobile traffic. If you are in need of mobile website design, we can assist. Just check out our mobile website design services. You can also write to us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).

Graph image credits: http://www.yesmail.com/resources/whitepaper/q4-2015-email-marketing-compass 

What B2B Businesses Need to Know about Having a Mobile-friendly Platform

mobile-marketing

Post April 21, 2015 the world of internet marketing took a drastic turn. With mobile searches outnumbering desktop crawls, the mobile friendliness of a website was seen as a major ranking factor by Google’s algorithm updates. Last year, Google acknowledged the fact that the desktop crawls are no where near the ever increasing mobile searches, as nearly 75% of US population consisted of smartphone users.

In an ever so increasing mobile world, businesses can simply not ignore the use of mobile technology when chalking out their marketing strategies. While B2C companies are quick to explore the medium to reach out to their end consumers, B2B companies are still trying to figure out the effectiveness of mobile based marketing. To make it easier, we’ve listed out three reasons why B2B marketers need to take up mobile marketing as soon as possible.

1. To positively impact the authority of your website

Google’s mobile-friendly algorithm update may not have had a negative impact on businesses, as some ill-informed SMEs had predicted. But in hindsight, you might just spoil your smartphone visitors’ experience by not creating a mobile-friendly website for yourself.

And going by CWS’s last year’s report, businesses that don’t provide users with great mobile experience can expect the unexpected, such as

  • Poor Organic Ranking
  • Lesser mobile traffic to the site
  • High Bounce Rate

There are many B2B businesses who are not even aware of the fact that by not upgrading their site to provide optimum mobile experience, they are not only hindering their site’s online visibility, but also losing out on active mobile traffic.

2. Leveraged for customer engagement

Besides enhancing your brand’s visibility and the traffic to your website, having a mobile-friendly site helps in driving more on-site engagement, leading to more conversion and customer loyalty. And if you need more stimulus, then this Google report on online behaviour of the smartphone user may help you.

  • Over 70% of smartphone users are more likely to revisit a mobile friendly website in the future.
  • Over 45% smart searchers get annoyed and frustrated when they end up on a website that doesn’t fit the requirements of the small screen size.
  • More than half of your smartphone visitors wouldn’t engage with a company that doesn’t support small screen size requirements.

Well, the stakes are high and B2B businesses can ignore them at their own peril by annoying prospective click through users, who may have entered the sales funnel.

3. Increasing use of mobile devices for making B2B decisions

Besides witnessing a lot of B2C online purchases, an increasing number of the smartphone users are using the medium for B2B business as well. In fact, a lot of B2B decision makers are increasingly making use of the mobile domain throughout the buying cycle. 

A Google survey on the changing face of B2B decision makers reveals their latest research and purchase habits. It states

  • Smartphone researchers contribute to over 40% of online B2B buyers.
  • Smartphone search activity is witnessing a 3X growth in Google search queries.
  • Over 45% of B2B researchers use mobile devices, even during official working hours. 

In fact, there’s an increase in presence of mobile B2B marketers who are trying to provide a solution to their customers, on the go and making some critical business decisions during and outside official hours. 

Some mobile-friendly website tips for you to get started

As B2B marketers, if you’re considering upgrading your website to fit the small size requirements then below are two very simple steps to get you started

  1. Analyze and enhance your site’s Mobile PageSpeed
  2. Find out and execute an appropriate mobile design for your site

Besides improving your website’s PageSpeed Score, Google recommends specific measures to improve your site’s mobile friendly experience. For better results, you can even hire a professional third party service, as HELP is just a click away! 

HOW SMALL BUSINESSES CAN PLAN THEIR MOBILE APP LAUNCH

app-indexing

Due to their limited presence and resources, SMEs find it difficult to reach out to their intended target audiences. That’s where mobile apps come in handy as they are not only budget-friendly, but also effective in terms of their reach. But your task doesn’t get over after developing a mobile app for your business. To ensure that the mobile app makes a positive impact on the bottom line of your business, you need to have a clear-cut marketing strategy in place that leads to numerous downloads.

Here’s a complete guide to help you chalk out your future mobile marketing strategy.

1. Determine your target audience

First you need to identify the target audience that you want to cater to before devising your mobile marketing plan. Then start designing the Mobile App, while keeping the target audience in mind.

Consider the factors that are listed below while designing your mobile app

  • Age group
  • Interests
  • Tech-friendliness
  • Industry

2. Don’t ignore the keywords

The discoverability of your app in the App Store (for iOS users) or Google Play Store (for Android users) is one of the factors you need to consider while launching your business mobile app.

Over 60% of iOS users organically search for apps, when more than 80% of iOS apps are “Zombie Apps” that are hardly discoverable in organic searches. This is the sole reason why you need to focus on researching for right keywords and app optimization factors that play an important role in the overall visibility of the app. As a part of your mobile marketing campaign, you’ll have to analyze the existing marketing trends by keeping abreast with the latest App Optimization strategies.

3. Leverage your online resources

After designing your business’s mobile app, you need to make sure that you’re enhancing the overall visibility of your app. You can do so by showcasing it not only on your web presence, but also on your existing social media profiles and other possible marketing channels that you can think of. And if you want to reach out to more people then design a dedicated website to promote your mobile app in a better way.

Listed below are some factors that you need to consider, while designing a comprehensive website for your mobile app

  • Landing Page :- Leverage your website’s home page to promote your mobile app. Also, you can include the Download Now links or use QR codes on your dedicated mobile pages to take interested online visitors to your listed mobile app. Share downloading benefits of your mobile app with online visitors by giving ample product description. Include salient features, screen shots and promotional videos describing the USP of your mobile app.
  • Blog Articles :- Build a great launching pad for your mobile app by sharing frequent updates and relevant information about it on your official blog post. Increase the curiosity level of your target audience by regularly sharing latest mobile features and a sneak-peek of your mobile app. This will not only increase the overall visibility of your mobile app, but also the curiosity levels of your target audience, who would be eager to download your app once it’s launched.
  • Banners :- Entice your click through audience by creating website banners that include important app info and download links that command action from the online visitors.
  • Emailers :- Short and crisp Emailers are a great way to communicate if leveraged properly. You can communicate with your target audience by sending them app update emailers on a regular basis.

4. Plan your launch

It’s not what you do, but how you do that matters the most. The same applies to your mobile app marketing strategies as well. To bring about a perfect storm to increase your app downloads, mark your app’s official launch day and advertise it to your intended customers through different modes of communication. Leverage your official social media handles to create a buzz; that includes exclusive offers to the downloading users. On the launch day, you can offer special discounts to the early birds. This will give them an added incentive to download your mobile app.

5. Listen to your customers

During the initial phase of your app launch, take the feedback of your customers and include the positive response in your app. Go through your in-app reviews on a regular basis and if required, request your regular users for positive ratings on your app while sorting out their complaints. Keep up this two-way communication flow with your customers while you keep an eye on your app rating. This way, you will ensure that you are adding value to your customers’ app experience.

6. Don’t ignore Videos

What words can’t achieve, images and videos can. In fact, images and videos can help in creating that indelible first impression on your target audience. Make a short and crisp promotional video that serves as a tutorial on your mobile app and share it across your official social media profiles. Remember, a shoddy video clip is akin to having no video at all. In case you feel short on required resources, it’s better you stick to a print format only.

For more info, you can write to us at sales@ebrandz.com.