Imagine a situation in which we’re assigned and identified with a particular number, which suggest how influential we are or are not. It would help decide whether one receives a job, a guest-room upgrade or some free samples at a high-profile supermarket. In case your influence score happens to be low, you wouldn’t get the promotion, the swanky suite of your choice or the complimentary offers. If you think this is science fiction, pause for a moment; it’s actually the case with millions of online social network users. Read the rest of this entry »

What has the new year in store for marketers on SEO landscape that has undergone a dramatic change with the rising stature, power and reach of the social media. The search engine optimization techniques and strategies are bound to witness a further churning in 2012. What can one expect on this count? Are there any definitive trends to give us a clue? Let us try to find out as part of an academic exercise, which can also be handy in practical terms in setting the SEO agenda: Read the rest of this entry »

Google’s new weapon in its tussle with Facebook for dominance of the Web has drawn circumspect reactions. It’s step to include more of users’ personal information in their search results has wider connotations, experts point out. There are valid reasons to believe so. We give you a quick grasp its background and ramifications: Read the rest of this entry »

According to a latest Social Shopping Study, many people now have integrated the various social media channels in all stages of the digital shopping process. The survey concludes that women are less likely than men to perform five of six designated social shopping activities. Read the rest of this entry »

Social Media has clearly turned one of the most critical marketing tools for advertisers world over. Tech-savvy companies irrespective of their size and domain are growingly keen to leverage different networking channels to create awareness of their core business and brand. In effect, they are curtailing the budgets allocated to traditional advertising channels for more dynamic and more focused new media avenues. Read the rest of this entry »

Social Media sites have become an integral part of modern life – personal or professional. Twitter is a popular social networking and microblogging service that enables the members to send and read messages of other users that are called ‘tweets’.  Cutting across distances, one can extend his or her thoughts to literally every corner of the world through Twitter. Now this makes it a really small world! Read the rest of this entry »

An increasing number of individual entrepreneurs and budding businesses are employing social media in order to access their prospects. The networking platforms are getting popular for their cost efficient nature and wider reach. Many of them are also using location-based tools to seek customers’ loyalty and approval of their products and services. Read the rest of this entry »

While each individual blogger will have his or her preference when it comes to setting up a live blog, the tips below will prove handy for those looking to update the readers in real time with or without external tools, such as Cover It Live and Twitter. Read the rest of this entry »

The aim of live blogging is to give quick albeit informal information of their interest to users as accurately as possible. Many bloggers set up live blogs in order to offer real time coverage, moving away from the formal and lengthy blog postings. Read the rest of this entry »

It is important to realize that social media usage is something that demands skill and experience. The individuals in charge of it must be proficient in dealing with real time reactions. They should understand the ethos and philosophy of a company, which then need to be communicated to the target audience. Read the rest of this entry »