Google is pushing its huge advertising business empire. The company has just announced that it is set to take over a social media marketing entity, for an undisclosed amount. Founded about four years ago, Wildfire works in the domain of helping brands manage their ambitious social campaigns across networks like Pinterest, Facebook and Twitter. It has, for record, roughly 16,000 customers. They include Spotify, Amazon, Unilever and Virgin. Read the rest of this entry »

Those intermittent dashes of deft market analysis served on social sites like Twitter and Facebook betting on a bullish phase or next wave of bear market are not impromptu thoughts from uninformed investors. Many are now in the form a prewritten post drawn from a comprehensive library of customized messages dispatched by financial advisers at leading Wall Street firms tapping into the fast-paced realm of social media. Read the rest of this entry »

As was the buzz in social media realms, Twitter just welcomed ‘a very talented bunch of people from Posterous’ to it. The unconventional and promising online venture, as the popular social site stated, had carved out a highly innovative product, to make sharing all across the web as well as mobile devices quite simple – a goal that the former also shared. Read the rest of this entry »

With early signs of the stuttering economy slightly but surely improving, a large number of wary self-employed professionals are looking to get back to the chores of day-today work. To help boost their nascent visibility and credibility in the fragile job market, some of them returned to the basics to develop skills and expertise in social media. Read the rest of this entry »

Google+, Twitter and Facebook offer a great scope to form meaningful professional contacts, to help connect with top companies, enhance your professional reputation, gain exposure to job market, know about vacancies, and ultimately, fulfill your ambitious career dreams. In this post, we shall discuss ways and means of  leveraging the various social media channels to propel your career graph. Read the rest of this entry »

Imagine a situation in which we’re assigned and identified with a particular number, which suggest how influential we are or are not. It would help decide whether one receives a job, a guest-room upgrade or some free samples at a high-profile supermarket. In case your influence score happens to be low, you wouldn’t get the promotion, the swanky suite of your choice or the complimentary offers. If you think this is science fiction, pause for a moment; it’s actually the case with millions of online social network users. Read the rest of this entry »

What has the new year in store for marketers on SEO landscape that has undergone a dramatic change with the rising stature, power and reach of the social media. The search engine optimization techniques and strategies are bound to witness a further churning in 2012. What can one expect on this count? Are there any definitive trends to give us a clue? Let us try to find out as part of an academic exercise, which can also be handy in practical terms in setting the SEO agenda: Read the rest of this entry »

Google’s new weapon in its tussle with Facebook for dominance of the Web has drawn circumspect reactions. It’s step to include more of users’ personal information in their search results has wider connotations, experts point out. There are valid reasons to believe so. We give you a quick grasp its background and ramifications: Read the rest of this entry »

According to a latest Social Shopping Study, many people now have integrated the various social media channels in all stages of the digital shopping process. The survey concludes that women are less likely than men to perform five of six designated social shopping activities. Read the rest of this entry »

Social Media has clearly turned one of the most critical marketing tools for advertisers world over. Tech-savvy companies irrespective of their size and domain are growingly keen to leverage different networking channels to create awareness of their core business and brand. In effect, they are curtailing the budgets allocated to traditional advertising channels for more dynamic and more focused new media avenues. Read the rest of this entry »