Category Archives: Web Design



It has been reported “n” number of times in press that it’s high time for site-owners to be actually designing their website with a mobile friendly experience. While there are a lot of businesses, who have already upgraded their web presence for high-quality smartphone experience; there are a few novices, who are currently mulling the option. And if you too are looking for some cool ideas on the subject then this may help you out in your search for delivering a high quality, mobile friendly website experience.

Congratulations if you have already done that! But upgrading your site for a mobile friendly experience does not mean that you have scaled Mount Everest. But this is just the beginning of many such colossal peaks to be scaled in your search for online excellence.

It’s a fact that we are actually short of people, who work tirelessly through wee hours on their desktops. People are getting smarter and actually prefer working on their high tech, pocket-friendly devices, while on the go.

One of the reasons for PC searches outnumbering mobile searches is the fact that the stuffy URLs do not fit the virtual requirement of pocket-sized gizmos. But with time this may change.

In fact, both high ranking search engines i.e. Google and Bing have introduced mobile-friendly markers to help identify users with the site’s rendering ability on a pocket-sized computer.



All of this started happening earlier this year in April, when Google rolled its mobile friendly search algorithm update. And post that, Google has started omitting some sites which have superior search ranking due to poor quality of mobile search experience.

Why does this matter?

If your site is currently attracting a lot of search engine traffic then there are chances that your site will be accessed by users on the go. For example while travelling, shopping online, chatting or sending e-mailers to the client from your place of convenience or working on print or commercial campaigns, you need to have a site that delivers top notch smartphone experience.

The DNA of a successful mobile web strategy

The three steps mentioned below will help you sort out your priorities

1. Who should own and manage the project?

Ideally the project should be headed by a Chairperson or some senior company official with futuristic vision. The project leader should work independently and have the authority to make decisions on his own.

2. What are the objectives? Are they realistic? Are they measurable?

People having stakes in the company’s bearings must agree on one single objective of the company and then figure out how mobile gadgets can work on those lines. Never compromise or move away from those planned set of goals. You can even place them in your official premises.

3. Who is the audience? Who, what, when, where, why and how?

You need to do some SWOT (Strength, Weakness, Opportunities and Threats to your brand) analysis on the basis of your company’s set of objectives or goals. Then figure out your target audience on the basis of their habits, age, financial status, the kind of gadgets they use, their search and site behavior, preferences, etc.

Answering the above questions will provide you with marketing insights and a vision to move forward in the right direction. This will also help you in locating your potential customers or target audience.

And if you need any help with mobile friendly website design, we can assist. Just email us at or call 1-888-545-0616 (Toll-Free) for assistance.



People generally assume that SEO is just for increasing rankings in search page results. But the fact is it only one side of the coin.

SEO is more about identifying the exact thing a consumer is looking for in the website and identifying the value a brand can provide on that moment to the users.

Since you already know that Google growingly appraises user behaviour indication. The factor that decides user experience such as Page load time, mobile friendliness, button size on small screens and many others are used as signals for the organic search algorithm.

SEO is not about just keywords anymore. It’s more about understanding the core need of consumers and not to mention how, where and when. This has made SEO evolve from pinching metatags to enhancing one’s brand’s digital ecosystem. Hence, the SEO now effects the user engagement on a site and rankings equally!

“UX & SEO” are Highly interrelated and, as a result, you will see over 5 million Google results for this search term.


SEO pundits bank on search data to bring an experience obliged towards the searcher. On the other hand, UX designer count on interactions, wireframes and storytelling to carry that same experience. Thus, UX designers had the design framework SEO requires and SEO possess the data which UX needs.

So it’s vital to understand that SEO & UX both work great together and, as a result, the design becomes usable & high performing & so does the website.

Things that occur when UX & SEO works together to fulfil the same goal is listed below:

1) A convenient and examinable website

A website will be marked as useful if the users can find it. A searchers experience starts before even entering into a website. This is why searchable websites are convenient and receive more traffic.

2) Wonder happens when UX designer get armed with search data.

SEO pundits use keyword data to recognize the search pattern of the user and what topics they search for. If the UX designers will be provided by this invaluable data two things will occur.

First: Generally design decision is based on sample size, so it is not tailor-fit for the users. If they will get the real life data of the users, they can provide highly relevant design experience since they exactly know what their users care about the most.

Second: The SEO perception will be based on site experience, which will help them position the website in the best possible way.


3) No more clicks to broken links

A user which is eager to get more and more information about the topic he is reading can click on broken links as well since he doesn’t have the patience to figure out where the desired content is on the website.

So if the SEO and UX will work together they can provide the desired content to the user with ease.

4) Enhanced convenience and creativity

Removing the SEO obstacle often leads to enhanced site architecture.

For instance: A proposed website design was hindering optimization for highly relevant topic, so we modified the architecture and templates to house this additional content.  As a result, the website design and architecture became more appealing and convenient.

Thus, the teamwork of SEO expert and UX designer resulted into serving SEO goal while improving the design and resources eventually available to the user.

In case you are willing to opt for such convenient, creative and SEO friendly website, we can be of your help. You can check our experience, offerings and testimonial to form a good idea about the quality of our services. You can also write us your requirements on or simply ring the bell on 1-888-545-0616 (Toll-Free).



Google’s ire turns in the direction of enhancing the mobile user experience by cleaning up the sneaky mobile only redirects.

As such, the utility of these unreliable mobile-only redirects are fine to a point, where they are actually helping people in accessing the mobile friendly content. But they become problematic when they direct user to unwanted site or page, which they didn’t want to visit.

In fact, it’s a sort of cheap tactic, which warrants a manual punishment for going against Google’s webmaster guidelines, if the search giant gets to know about it.

But there’s no reason to blame your webmaster because these quirky redirect occur even without the webmaster’s knowledge. Google acknowledges this fact and that’s why he issued yet another warning to the site owners instead of punishing them. Not only that, Google also gave two possible reasons behind its presence as below:

  • Advertising: A display Ad script might have ended up redirecting users to other unintended site, much to the amazement of the webmaster.
  • Hacking: In a hacked site scenario, attackers could link your site to the spammy web domains to be redirected for mobile searches.

The site owners can also find out about their site’s mobile redirect tendency by simply doing a google search of their site through the smartphone and clicking on the results.

Moreover, Google wants the site-owners to monitor their user’s redirect complaints, keep an eye on the unusual activity such as the sudden drop in your web traffic through the Google analytics report.

If there are any indications of their presence on your site, then the search giant advocates you to check the Search Console account for further signals of a possible site hack warning.

If there’s no hacking problem, this problem might arise due to the third party source or medium. You can also fix this problem by scaling down the possible factors one by one and then again testing to see if the issue has been resolved or not.

Google wraps up its blog post by issuing a serious warning to site owners about the impending action of subscribing to such deceptive activities leading to manual action on your site in the form of being removed from the Google’s indexing search capabilities.

Google seems more interested in the clean-up act also due to the fact that smartphone searches are dominating the search scenario. And that’s the reason why it’s taking the matter pretty seriously with the site owners.

But whatever action Google takes to stop these deceptive acts, the spammers and hackers as such will find a way or two to disrupt your site’s mobile experience and hence Google recommends the site owners to always stay on guard with your online presence.

As a precautionary measure, site owners can have security alerts to protect their site being hacked and also be careful the next time you intend to run an advertising script on your site.

And as a site owner if you are still facing these issues, check out our Website Maintenance Packages packed with features such as secure backups, website performance audit, uptime monitoring and more. Just email us at or call 1-888-545-0616 (Toll-Free) to get started.



With every passing year, the manner in which positivity perked up amongst users and the conversion rates have metamorphosed markedly.

If we look back, customers were easily drawn in by a flashy banner advertisement. But not today, as their eyes are open wider and backed with ad blocking software.

Today, you’d have to lure them in an intriguing yet sophisticated manner.

You’d have to dive deep into their brains to find out what keeps ringing around. In order to do so, you’d need to get the hang of some industry techniques that’d allow you to create landing pages to convert people by connecting with them.

Customers are drawn in by landing pages. And these landing pages that secure success don’t stretch along a single path. They have numerous parts. If you’re unaware of these or are overlooked, you can skid on the road to success that’d lead to a stalemate. This would only minimize customers and accordingly, their leads that’d draw in more.

Let us now see what each of the eight parts have to tell us about optimizing landing pages.

1) Headline

An appropriate headline will assure customers of the targeted page being the correct one. A crisp, relevant headline will have the customer glued, making him read the entire content out of interest. They shouldn’t mirror the page title tags. Instead, it should indirectly relate to the searches & keywords that you’ve pinned in.

2) Design

Artistry and concepts come into play as we lay emphasis upon the conversion rate. Each customer has his own perspective while viewing pages and products. Therefore, we should come up with designs that hatch extensive views.

Let us look at the three principles.


Potential of Human Presence

People certainly do catch the eye. A bit of make-up here ‘n’ there along with fancy clothes draw in open eyes from all corners. And a product in the hand or on the foot would give rise to anxiety. This way, you’d end up gathering traffic on your website.

Lines and Markers are a necessity

‘Diagonally left, on top or at the bottom right.’ Lines on the website allow you to sway and steer the human eye as per your desire. If not for these pointers, the CTA can also turn heads to towards the targeted features.

Contrasting Consequences


In order to have features linger on in the memories, you need to make them remarkably noticeable. For that you require contrasting elements that highlight not only your product but also other aspects.  Usage of contrasting colours on and around the CTA would add upon the effects, helping you catch the eye of the customer.

3) Coherent Content

Content is quite an essential element that one needs on their website. But, you cannot scribble your way to glory while you try connecting with customers. Too much of content, and you’ll have your page turned right away. Bring about simplicity in every topic, and make sure you answer every question that comes your way in an enduring fashion. This way, customers would engage and build up a healthy relationship.

Now, as we see on shopping websites, a copy stating limited period for a spectacular sale works wonders. Also, testimonials and blog with a good word of mouth bring in customers with a smile. A similar scenario would do well on your landing pages as well

4) Pertinent Forms

The human brain is wired to minimize cost. This cost might come in the form of actual money, or it might be something as simple as extra fields in your form. Minimal cost is what every human brain looks at. And while filling up a form, a few extra pockets to pen down would cough up some question marks. Hence, avoiding a decrease in conversion rates can only be done by keeping your form precise, without extra fields to fill up. As you proceed, you build up a healthier relationship that enables you to gather more information.


5) Call to action buttons


Call to action buttons tail along a message. And the message that we portray must be a positive one to have customers clicking upon the call to action button to build up a new relation, that’d allow us to hold on to them for prolonged periods.

There should only be one CTA button. A diversified set would only lead to all five fingers pointing out at each one out of confusion.

6) Analyse Adversaries

Glance upon naughty neighbours to seek ideas and methods in which you can improve your brand’s page. This way, you could outfox them in numerous ways.

While doing so, you can make use of technology. Usage of technology would give you a clearer picture of ways being used & the methods you can make use of for progress.

Each feature like headlines, CTA styles, colours, etc. can be gauged upon for a wider range of ideas that’d line up as options.

7) Include Eye-tracking


Eye-tracking tells us exactly where & what people are looking at on the screen (web page). This advanced technology gives us a perfect insight on customer vision while facing the monitor. This would lend a hand at telling you which part on the web page was being stared at by the customer, and for how long. This would help you make the necessary changes that’d ascend your web page’s stature.

8) An A/B Measurement

A measurement is what is required in order to put forth a progressive step. An A/B test is a must for successful Landing Page Optimization. These two options, once measured, would showcase results that’d leave you engaged upon the one that brings about a better result.

To see the results, bifurcate visitors into two sets, with one testing option A and the other with option B. Once done, you can then compare the characteristics of each one, and permanently show the better one the way to the big stage.

While you do the testing, you need to thoroughly adhere to these small details and rate them accordingly. The overall layout with the designs, content with its type of font, heading style and the amount of copy on the page.


If a customer making a purchase or filling in membership forms is what you want, landing page optimization would get you just that. It ascends online engagement that brings about customer conversion.

Numerous pages in the present era have a large scope for improvement. The conversion rates witnessed by quality pages is around the 5% mark, with an otherwise average of 2.35%.

Always keep a track of your landing page and seize every opportunity for improvement that comes your way. Subsume all or either of these 8 LPO fundamentals and see if they plug into your landing page.

If you need any help with creating compelling landing pages for your website, do check out our Landing Page Design service. Alternatively, you can email us at or call 1-888-545-0616 (Toll-Free) with your requirements.



We live in the 21st century, and the present era puts forth a scenario that emphasizes the importance of the internet. And as we speak about the internet, every sphere on the planet turn their head towards the world of web for a helping hand.

Websites of a brand are essential elements that, with absolute pungency, help draw in consumers. But having consumers to view your website isn’t as easy as ‘ABC.’ Attaining an upper hand in the search engines is a must. That, along with a laudable user experience would help you earn conversion results you’d have wished for.

Among the lingering list of strategies, pop out the unique SEO landing pages. These sure do help accomplish goals, but are hard to understand and have been used for quite some time now.

Let’s now see why & how to get the most out of your work, and the need of a landing page for your website.

Why are Landing Pages Important?

Firstly, landing pages lend a helping hand in converting visitors & onlookers into customers. This is made possible by guiding them past your homepage and onto the desired destination. This enables them to purchase or be enveloped in their personal subjective interests on the website.

Landing pages put light upon the metrics that you earn. For example, demographics, bounce rates, behaviours, etc. And they are a lot simpler when it comes to being evaluated for success, if compared to home & service page.

This way, you can assess the value of any given landing page and positively optimize it if required.

Experience and achievements can also be hoisted to symbolize trustworthiness. Distinct keywords can also be pinned up to ascend your rankings.

Do we need them for PPC and SEO? Let’s find out.

Oh yes. Both, PPC and SEO campaigns sure are supported by landing pages, despite one of them being focused upon producing advertising results and the other one on organic traffic.

They’d pinpoint keywords, steering viewers onto your preferred destination on the website.

And in order to make a conversion, the content and imagery must correspond with whatever that’s being promoted in the advertisement. This is the key difference with PPC landing pages.

On the other hand, your company’s relevancy should be conveyed to the targeted keyword search by the SEO landing pages.

Uniqueness of your business is highlighted, earmarking a certain section of audience which not only recapitulates visitors but also draws in new ones, increasing traffic.

Check-list for landing page optimization.

Only a completely optimized landing page can be effective, that’d help you draw on your SEO rankings and conversion rates, making your landing pages truly effective.

Here is a check-list that’d give rise to a top-notch landing page for your site.

  1. Create a template that’s simple yet attractive. Also make sure that it is easy to navigate.
  2. With a balanced character count of 35-50, the page title should include the targeted key phrase, along with the location.
  3. The best CTR requires well optimized meta-descriptions. The character numbering should be between 50 to 150.
    Tip: Phone number can be included for click-to-call.
  4. The URL to be used must be search engine-friendly. It must also have the targeted keyphrase along with the location.
  5. Use a headline that is suitable and relates well to the intended search.
  6. Original content with keywords is necessary. Explain what, why & how it’d relate to the intended search.
  7. Leave heads turned towards you by adding attractive images & videos.
  8. Have company contact information tagged upon a candid call-to-action.
  9. Include the Google Map while showcasing the local area. Also, embed your Google Local Listing on the map with a pin marker in case of a physical representation.
  10. In order to draw in loyalty & credibility, include seals, certifications, memberships & logos.
  11. Social sharing buttons should be strikingly evident.
  12. Highlight testimonials from every corner, onto top review sites.

Acceleration of your work with the use of the fetch tool.

Finally, we focus upon the “Fetch as Googlebot” Tool in the Google Search Console. Formerly known as the Webmaster Tool, this accelerates the functioning of the landing pages.

With this, you can directly submit your new page URL to Google’s index, without having to wait for weeks for them to be found.

Depiction of your SEO rankings depends upon how fast Google recognizes your optimized landing pages.

The primary element is traffic. A fine website is nothing without visitors. Therefore, landing pages are a must to draw in sufficient traffic and revenue.

Seize every pointer mentioned here in order to achieve a considerable amount of improvement in your SEO campaign for praiseworthy marketing results.

So if you need any help with designing landing pages for your website, do check out our features here. Alternatively, you can also email or call 1-888-545-0616 (Toll-Free) for assistance.


So, what do you think is SEO dead? Frankly speaking, SEO services won’t stop existing as such but it certainly is becoming rather cheap and frustrating for your clickthrough visitor. It does reflect that way with many a businesses including Social Media Hubs such as Facebook and others are finding it difficult to persuade their existing customers or visitors to stay on their website or even subscribe to their free online services. That’s the reason why clickbait tactics are being commonly used by the online marketers as way to entice their click-throughs to visit their website. But in the process, they are not only spoiling the online experience of a certain visitor but they are also compromising with their site’s user experience. Besides that, there are actually quite a few cheap and frustrating tactics that we’ll run through in this rather brief article.

Counting your Page views

Well, it may be a worthwhile activity for some to pass time (joking), but when your online visitor has to continuously refresh your webpage then it looks rather cheap (from your perspective) and annoying (for your user) to stay on your page a bit longer. Especially, when someone’s browsing your website through their smartphone and those annoying pop-up ads refusing to close down and in process makes a mockery of your user’s web experience. With Page views off-late losing their business metric value, it would be much more beneficial for you as a business owner to target your online visitors with one or two nicely laid out pages rather than wasting your passerby’s time in loading multiple web-pages.

That’s a Wrong Page, Mate!

When a click through user is navigating your site that means they are searching for something that is there on your site. So when the user is browsing through your list of product and services, it won’t be a good idea to direct them on your landing page or homepage or some other page as such. But when that happens with your user then they may find it rather distracting tactic and most of the time the user has no other but to leave your website completely.

Go slow when asking for their emails info

E-mail marketing is a great way to reach out your potential customers as such and it’s being cleverly utilized by marketers to show off their great content skills and range of quality products and services. But in doing so, they ask an early commitment from their users to subscribe their e-mail services, which the user may do so in future but after getting a clear idea of your product and services on offer. For if you hurry up your visitor, chances are that your visitor my close the pop-up window before even going through your list of product and services. This situation can be avoided by changing the settings of your cookies in the pop-up window.

Masking your CTR buttons

Hiding your calls-to-action button is completely uncalled for because it will actually hurt the bottom-line of your business, especially for your e-commerce needs or lead generation or B2B presence. This will hamper the growth of your prospective visitors, who might be actually progressing through some level of your sales funnel. So, if you hide your email sign-up or registration tabs then it will not only frustrate your clickthrough visitor but also retard the growth of your potential customer. Hence, it’s crucial to have a visible CTR button positioned above to keep your visitor interested to complete the process of online transaction.

Delivering a low quality mobile experience

Through its recent Mobilegeddon update, Google has made it mandatory for every site owners to make their website a mobile friendly one. Not only that, enhancing your user’s smartphone experience is essential for businesses to get ahead of their competitors in search rankings. Besides, a visible calls-to-action button along with your business location tracking maps and efficient loading time of your web pages are crucial not only from your visitors perspective but also for your business search rankings. Moreover, ensure that the display ads don’t completely block the mobile screen space.

Having said that it’s completely up to you as a business owner to get over your negative marketing tactics because not only that will mar your user’s experience but also will result in negative search ranking of your site. And if you need some assistance in enhancing the quality of your web experience, request a FREE Audit of your website highlighting major local, on-site, offsite and social metrics. You can also email or call 1-888-545-0616 (Toll-Free) for assistance.


Organic search marketing has come a long way. From keyword selection to conversion optimization, the whole scenario has changed dramatically. Entering the website is the prime point. This is where you can lure maximum users from search results and to do so, you have to analyze the way to please search engine bots and while you are trying to please the search engine by making a clear path to your site, you are pleasing the user as well. We have made a list of points you should implement in order to make your site, user and bot friendly at the same time.

Below are some tips and tools you would love to consider.


Tool: Pingdom Website Speed Test


Even before preparing to welcome search engine bot, you have to make sure that your

site is communicating with the server fluently. The first thing you need to do is to test Ping and Traceroute in order to detect any issues interrupting connectivity.

While using this tool you should also perform a DNS verification to ensure that there are no domain authorization problems. It is also required to review Page speed data from Google Analytics as shown below.



Tools: Google Search Console and Sitemap Writer Pro

To evaluate how Google perceives your Robots.txt file and what you would like to hide from them, go to the Google search console> Crawl> Robots.txt.

It will also enable you to understand if you are isolating search critical content from crawler view. Run your website pages through the tester to avoid SEO’s most basic mistakes.



Tools: Pingdom Website Speed Test and Google PageSpeed Insights

One of the ranking factors is page-load time. So ensure that the CSS & JavaScript coding are placed correctly. Also eliminate the dead 404 and redirecting files.

The waterfall tool of Pingdom’s Speed Test is superb for page loading. The file names are marked with different colors that point out dead files or redirected files.



Tool: Google Search Console

To ensure page rendering to users and search engines are same, use Google Search console.



Avoiding duplicate content for your website is mandatory as you would not like to annoy the crawler. You can use tools like Copyscape, SEMrush Site Audit, SiteLiner or even a manual review to remove duplicate content.


Making sure that every aspect of your website is pitch perfect is a complicated task. You have to ensure that your website will be appreciated by both search engine as well as the user. So if you don’t possess that expert technical qualification required to do this job, we suggest you to invest a little amount on your website and let the experts do the work for you. It’s far better to invest a little amount at first rather than waiting for users to visit.

Alternatively, you can email or call 1-888-545-0616 (Toll-Free) for assistance.



This is essentially an informative article to support the concept of #NoHackedCampaign by Google. It also sends a message across to the hacker community to mend their ways or find some new ones so that Google will again come out with new innovative ways to counter the same. So, let’s start this discussion with some facts, which will be followed up by the Google tips of how to avoid your website from hacking.

According to Google, the past one year saw 180% increase in the number of the websites getting hacked, a substantial figure in terms of breach of security of online content and information leaks. So, if you think you had contributed to that percentile or else believe that prevention is better than cure, take note of some ways below to safeguard your website from getting hacked.

1) Get a Strong and Lengthy Password

This is vital from the outset as we all know that creating a password that is difficult to spill out or crack is crucial in protecting your website. So an ideal password with combination of letters, numbers and symbols might do the trick but Google says there’s more to it than that. Length of your password also plays an important role with a mix of changing it from time to time will ensure there aren’t any security lapses.

In addition to that, Google has come up with 2-factor identification method which ultimately seals the deal for a strong and lengthy password.

2) Update your Website’s Software

Do upgrade your website’s software with the latest available update especially for WordPress sites, so that it becomes a hard part to crack. This is vital from the security point of view since Google says that a website with a backdate software is like a dream come true for the prying eyes of online hackers. This update includes the patching of the web server software with the CMS’s plug-in and the add-ons updated.

3) Get a Secured and Trusted Hosting Provider

According to Google, if you manage your own web server, be prepared to deal with any complex technical security issue that may come up.

However, if you are using a hosting provider, Google recommends getting a trusted hosting company with previous experience in handling issues related to on-demand support for dealing with hacked sites.

4) Use Google Services

Google provides the user with a number of services which when used in combination with one’s site helps to notify if the site is compromised or not. This can be done by signing-up with the Google Search Console, which is a direct connection to its services and also highly recommended by Google. Google Alerts is one such service which helps to notify about any suspicious activity taking place on your Google account or website. Moreover, Setting up Alerts for Spammy terms is also recommended per se.

The above parameters can help you in keeping your website safe on the web. However, that said, WordPress Vulnerabilities and Website Hacking Issues continue to be on the rise due to websites not being secured and updated. Our WordPress Website Maintenance Packages will help you to tackle such issues so that you can focus more on your business and worry less about your website.

A quick reminder on what we can help you with: Custom WordPress Websites, Responsive Designs, Landing Pages, Infographics, Ecommerce Websites, Video Creation, Logo & Banner Designs to name a few and our Web Development Services starting from just $299.

So, what are you waiting for? Email OR call toll-free on 888-545-0616 to benefit from our services.

4 reasons why your infographics are not working ?

We all have seen them, too many of them. At times, even felt overloaded with them. Ever wondered why inspite of good enough data, visual chunks and best graphic tools, your infographics are well, flop? If not done perfectly, they can fail terribly. In Part one of the  series, we talked about “Why every marketer should create infographics” , now let us figure out, why your infographics are not working.

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Infographics are “in” : Why every marketer should create infographics?

In this day and age, where new data is flowing in every day or perhaps every hour, we surely have more data than before, to comprehend. Statistical studies show that we create 1.5 billion pieces of content, 140 million tweets and 2 million videos, all in just ONE day! Isn’t that a huge number?

So how do you organize, assimilate and collate so much data? Do you bookmark, file it, take it down on your iPhones and iPads or just simply jot it down on your notepad? Hence, the concept of Infographics was introduced. Continue reading